Memphis

Deanna Debow Osborne — 2018 Tennessee House, District 37 campaign

Tennessee House, District 37 Democratic

2018 Tennessee House, District 37

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-General 2018–Q4 2018

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$20
as of the Q4 report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$18,940
includes $5,905 in small gifts the filer reported as a lump sum
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$1,463
goods or services
Total Spent
$18,920
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
99.8%
$18,920 spent of $18,940 raised (cash)
Donors
43
total donors; qualifying names are listed below
Self-Funded
0.8%
$150 of $20,403 raised, including in-kind · self-contributions
Out-of-State
19%
$3,900 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2018 Amendment $20 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $12,885
Candidate's own contributions $150
Unitemized contributions (filer-stated lump sum) $5,905
Raised (cash) $18,940
From each filing:
  • Q4 2018 Amendment $775 mixed
    • Itemized contributions from others $500 derived
    • Unitemized contributions (filer-stated lump sum) $275 filing-stated
  • Pre-General 2018 Amendment $6,255 mixed
    • Itemized contributions from others $3,685 derived
    • Candidate's own contributions $150 derived
    • Unitemized contributions (filer-stated lump sum) $2,420 filing-stated
  • Q3 2018 Amendment $5,020 mixed
    • Itemized contributions from others $3,150 derived
    • Unitemized contributions (filer-stated lump sum) $1,870 filing-stated
  • Pre-Primary 2018 Amendment $1,800 derived
Show 1 more filing
  • Q2 2018 Amendment $5,090 mixed
    • Itemized contributions from others $3,750 derived
    • Unitemized contributions (filer-stated lump sum) $1,340 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $18,088
Stated spending not itemized (credited) $832
Total spent $18,920
From each filing:
  • Q4 2018 Amendment $1,323 mixed
    • Itemized expenditures $1,075 derived
    • Stated spending not itemized (credited) $248 filing-stated
  • Pre-General 2018 Amendment $12,139 mixed
    • Itemized expenditures $11,874 derived
    • Stated spending not itemized (credited) $265 filing-stated
  • Q3 2018 Amendment $2,445 mixed
    • Itemized expenditures $2,256 derived
    • Stated spending not itemized (credited) $189 filing-stated
  • Pre-Primary 2018 Amendment $2,279 derived
Show 1 more filing
  • Q2 2018 Amendment $735 mixed
    • Itemized expenditures $604 derived
    • Stated spending not itemized (credited) $131 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $3,900 ÷ Raised incl. in-kind: $20,403
Inputs behind Out-of-state share
From outside Tennessee $3,900
Source filings:
Raised incl. in-kind
$20,403
Spent
$18,920

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 0.8% of the campaign’s funds — individuals gave 78%, organizations and PACs 14%, with 7% from other sources.

Candidate’s own money $150 · 0.8% Individuals $16K · 78% Organizations & PACs $3K · 14% Other sources $1K · 7%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

Show formula

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $150 ÷ Everything the campaign raised: $20,403
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $150
From individuals $15,990
From organizations and PACs $2,800
In-kind contributions (goods & services) $1,463
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$259average gift
$200median gift
39individual donors
Share of donors Share of dollars
Under $50
10%
1.0%
$50–200
33%
14%
$200–1K
54%
72%
$1K–5K
3%
13%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $10,085 ÷ Individual donors: 39
Inputs behind Average gift per individual donor
Total from individual donors $10,085
Median gift $200
Individual donors 39
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

70% of located dollars came from within Tennessee (30% from out of state).

Tennessee $8,985 Out of state $3,900
  • Nashville $5K35%
  • Murfreesboro $3K24%
  • Hopkinsville, KY $2K17%
  • Elsewhere in Tennessee $1K
  • Other out-of-state $2K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $3,900 ÷ Itemized money with a known state: $12,885
Inputs behind Out-of-state share of located dollars
From outside Tennessee $3,900
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2018 – Nov 2018. Peak $3,685 in Oct 2018. Spending peaked at $12,149 in Oct 2018.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $1,485 total; their names are not disclosed here.

Named donor list 36 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Mary Debow 2 $1,300.00
Women for Tennessee S Future PAC 1 $1,250.00
Tennessee Democratic Party 2 $1,000.00
Let America Vote In-Kind 2 $762.91
Zachary Liff 1 $750.00
Mike Stewart 1 $500.00
Joanne Sowell 1 $500.00
Megan Hull 1 $500.00
Debra Heuerman 2 $500.00
Shelia Fears 2 $500.00

Expenditures

9 vendors 16 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Superior Blue Strategies 2 $9,800.00 54%
American Press and Label 5 $3,072.11 17%
Blackwell, Rupa 2 $3,000.00 17%
Tennessee Democratic Party 1 $1,500.00 8%
Rick Malkin 1 $250.00 1%
TNDP Votebuilder 1 $250.00 1%
Actblue 2 $141.28 0.8%
State of Tennessee 1 $54.70 0.4%
GoDaddy 1 $19.74 0.2%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Deanna Debow Osborne’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $11,404 63%
  • Printing & mail $3,072 17%
  • Field & voter contact $3,000 17%
  • Consulting & professional services $520 3%
  • Office & operations $92 0.6%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2018 Amended $568.00 $20.11 Source ↗
Pre-General 2018 Amended $6,451.48 $568.00 Source ↗
Q3 2018 Amended $3,876.24 $6,451.48 Source ↗
Pre-Primary 2018 Amended $4,355.03 $3,876.24 Source ↗
Q2 2018 Amended $0.00 $4,355.03 Source ↗