Memphis

Greg A. Vital — 2012 Tennessee Senate, District 10 campaign

Tennessee Senate, District 10 Republican

2012 Tennessee Senate, District 10

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-Primary 2012–Q4 2012

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$0
as of the Q4 report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$500,573
$250 refunded
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$1,477
goods or services
Total Spent
$468,054
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
94%
$468,054 spent of $500,573 raised (cash)
Donors
231
total donors; qualifying names are listed below
Self-Funded
70%
$352,623 of $502,051 raised, including in-kind · $1,400 donated, $351,223 loaned
Out-of-State
1%
$6,050 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2012 Amendment $0 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $147,950
Candidate's own contributions $1,400
Loans received $351,223
Raised (cash) $500,573
From each filing:
Show 1 more filing
  • Q1 2012 Amendment $86,600 derived

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $468,036
Stated spending not itemized (credited) $18
Total spent $468,054
From each filing:
  • Q3 2012 Amendment $221,424 derived
  • Pre-Primary 2012 Amendment $70,645 derived
  • Q2 2012 Amendment $153,254 derived
  • Q1 2012 Amendment $22,731 mixed
    • Itemized expenditures $22,713 derived
    • Stated spending not itemized (credited) $18 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $6,050 ÷ Raised incl. in-kind: $502,051
Inputs behind Out-of-state share
From outside Tennessee $6,050
Source filings:
Raised incl. in-kind
$502,051
Spent
$468,054

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 70% of the campaign’s funds — individuals gave 26%, organizations and PACs 3%.

Candidate’s own money $353K · 70% Individuals $132K · 26% Organizations & PACs $16K · 3%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

Show formula

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $352,623 ÷ Everything the campaign raised: $502,051
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $352,623
From individuals $131,550
From organizations and PACs $16,400
In-kind contributions (goods & services) $1,477
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$618average gift
$500median gift
213individual donors
Share of donors Share of dollars
Under $50
0.5%
0.1%
$50–200
22%
4%
$200–1K
45%
26%
$1K–5K
32%
70%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $131,550 ÷ Individual donors: 213
Inputs behind Average gift per individual donor
Total from individual donors $131,550
Median gift $500
Individual donors 213
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

96% of located dollars came from within Tennessee (4% from out of state).

Tennessee $141,900 Out of state $6,050
  • Chattanooga $39K27%
  • Cleveland $18K12%
  • Ooltewah $15K10%
  • Signal Mountain $11K7%
  • Lookout Mountain $11K7%
  • Elsewhere in Tennessee $48K
  • Other out-of-state $6K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $6,050 ÷ Itemized money with a known state: $147,950
Inputs behind Out-of-state share of located dollars
From outside Tennessee $6,050
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Mar 2012 – Sep 2012. Peak $50,150 in May 2012. Spending peaked at $198,427 in Jul 2012.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $4,675 total; their names are not disclosed here.

Named donor list 206 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
TN4UPAC 2 $2,800.00
Michele Barrett 2 $2,800.00
James Berry 2 $2,800.00
Stan Lawson 2 $2,800.00
Max Fuller 2 $2,800.00
Janice Fuller 2 $2,800.00
Aubrey Preston 2 $2,800.00
Brenda G Lawson 2 $2,800.00
Carlydia Berry 2 $2,800.00
Randal D Boyd 2 $2,800.00

Expenditures

70 vendors 194 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Mountaintop Media 18 $211,823.53 45%
Alderman Group 5 $30,260.00 6%
Modern Way Printing & Fulfillment 6 $19,230.57 4%
Public Opinion Strategies, LLC 3 $17,900.00 4%
Ricketts, Wilburn L. 5 $17,500.00 4%
R & R Hospitality LLC 4 $16,080.00 3%
Madaris, Paulina 8 $16,000.00 3%
Fairway Outdoor Advertising, LLC 3 $15,300.00 3%
Fairway Billboards 2 $13,538.00 3%
Election Impact Group 4 $11,397.96 2%

Loans

$351,223.22 in loan principal shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Why this number?

Loan principal shown adds together the amounts listed below.

Show formula

Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $351,223
Loan principal shown $351,223
Source filings:
Itemized campaign loans
Lender Type Received Principal Repaid Outstanding
Self (Greg A. Vital (2012)) Candidate loan Mar 21, 2012 $351,223.22 $0.00 $351,223.22

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Greg A. Vital’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $257,442 55%
  • Consulting & professional services $101,571 22%
  • Printing & mail $74,658 16%
  • Office & operations $21,727 5%
  • Other $6,551 1%
  • Fundraising & events $5,586 1%
  • Contributions & donations $500 0.2%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2012 Amended $18,013.21 $0.00 Source ↗
Q3 2012 Amended $22,670.50 $18,013.21 Source ↗
Pre-Primary 2012 Amended $80,790.09 $22,670.50 Source ↗
Q2 2012 Amended $63,869.00 $80,790.09 Source ↗
Q1 2012 Amended $0.00 $63,869.00 Source ↗