Jessica B. Yokley — 2018 Tennessee House, District 70 campaign

Tennessee House, District 70 Democratic

2018 Tennessee House, District 70 · totals since Apr 1, 2018

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-General 2018–Q4 2018

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$0
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$13,707
includes $2,760 in small gifts the filer reported as a lump sum
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$195
goods or services itemized on these reports
Total Spent
$13,707
Donors
19
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2018 reported receipts $195
Pre-General 2018 reported receipts $3,542
Q3 2018 reported receipts $1,260
Pre-Primary 2018 reported receipts $335
Q2 2018 reported receipts $8,375
Reported receipts $13,707
From each filing:
Show 1 more filing
  • Q2 2018 Amendment $8,375 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $12,444
Stated spending not itemized (credited) $1,262
Total spent $13,707
From each filing:
  • Q4 2018 Initial $422 derived
  • Pre-General 2018 Initial $5,776 mixed
    • Itemized expenditures $5,512 derived
    • Stated spending not itemized (credited) $264 filing-stated
  • Q3 2018 Initial $2,920 mixed
    • Itemized expenditures $2,689 derived
    • Stated spending not itemized (credited) $231 filing-stated
  • Pre-Primary 2018 Initial $534 derived
Show 1 more filing
  • Q2 2018 Amendment $4,055 mixed
    • Itemized expenditures $3,288 derived
    • Stated spending not itemized (credited) $767 filing-stated
Receipts
$13,707
Spent
$13,707

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 54% of receipts on these reports.

The candidate's own contributions, itemized $3K · 22%Individuals, itemized $7K · 54%Organizations and PACs, itemized $500 · 4%Unitemized contributions $3K · 20%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $7,440 ÷ Reported receipts: $13,707
Inputs behind Share of reported receipts: Individuals, itemized
The candidate's own contributions, itemized $3,007
Individuals, itemized $7,440
Organizations and PACs, itemized $500
Unitemized contributions $2,760
From each filing:
Show 1 more filing
  • Q2 2018 Amendment $8,375 filing-stated

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$438average gift
$100median gift
17individual donors
Share of donors Share of dollars
Under $50
18%
1%
$50–200
41%
9%
$200–1K
24%
17%
$1K–5K
18%
73%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $7,440 ÷ Individual donors: 17
Inputs behind Average gift per individual donor
Total from individual donors $7,440
Median gift $100
Individual donors 17

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

100% of located dollars came from within Tennessee (0% from out of state).

Tennessee $7,940 Out of state $0
  • Leoma $4K54%
  • Lawrenceburg $2K30%
  • Nashville $5507%
  • Elsewhere in Tennessee $780

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $0 ÷ Itemized money with a known state: $7,940
Inputs behind Out-of-state share of located dollars
From outside Tennessee $0

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — May 2018 – Nov 2018. Peak $5,750 in Jun 2018. Spending peaked at $5,512 in Oct 2018.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 10 donors: organizations, and people whose cumulative giving reached $200. 10 people gave less than $200 in cash; their gifts total $760 and their names are withheld.

10 named donors 17 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Jessica B Yokley Self Includes In-Kind 4 $3,201.46
Phil Yokley 2 $2,000.00
Marion Yokley 2 $2,000.00
Walter Owens 3 $1,430.00
Joanne Sowell 1 $500.00
Tennessee Federation of Democratic Women 1 $300.00
Lawrence County Democrat Women 1 $300.00
Steve Purcell 1 $250.00
Doris Lyles 1 $200.00
Fitz PAC 1 $200.00

Expenditures

19 vendors 37 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Holley's Printing 6 $3,094.02 25%
WLX 3 $2,821.57 23%
Advocate 2 $1,168.38 9%
Southend Bp 3 $920.00 7%
Pulaski Citizen 3 $897.50 7%
BRB Screen Printing 2 $720.00 6%
Lawrenceburg Community Council 2 $658.15 5%
Imagination Station 1 $500.00 4%
Kroger 1 $310.02 2%
Walmart 1 $265.04 2%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Jessica B. Yokley’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $5,387 43%
  • Printing & mail $4,064 33%
  • Contributions & donations $1,197 10%
  • Travel $1,059 9%
  • Fundraising & events $626 5%
  • Office & operations $111 0.9%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2018 $226.84 $0.00 Source: Q4 2018 filing Report 82284
Pre-General 2018 $2,460.70 $226.84 Source: Pre-General 2018 filing Report 81246
Q3 2018 $4,120.66 $2,460.70 Source: Q3 2018 filing Report 79710
Pre-Primary 2018 $4,319.81 $4,120.66 Source: Pre-Primary 2018 filing Report 77621
Q2 2018 Amended $0.00 $4,319.81 Source: Q2 2018 filing Report 77610