Page Walley — 2020 Tennessee Senate, District 26 campaign

Tennessee Senate, District 26 Republican

2020 Tennessee Senate, District 26 · totals since Jan 16, 2020

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 6 filings · Pre-General 2020–Q4 2020

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$14,763
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$316,034
includes $14,254 in small gifts the filer reported as a lump sum
$100 refunded
Loan entries in filing detail: $67,000. The report totals above govern this headline.
Total Spent
$262,076
less $805 in refunds & credits → $261,271 net disbursements
Donors
242
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2020 Initial $14,763 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2020 reported receipts $15,075
Pre-General 2020 reported receipts $30,150
Q3 2020 reported receipts $140,450
Pre-Primary 2020 reported receipts $45,534
Q2 2020 reported receipts $33,925
Q1 2020 reported receipts $50,900
Reported receipts $316,034
From each filing:
Show 2 more filings
  • Q2 2020 Initial $33,925 filing-stated
  • Q1 2020 Initial $50,900 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $260,359
Stated spending not itemized (credited) $1,717
Total spent $262,076
From each filing:
  • Q4 2020 Initial $16,884 mixed
    • Itemized expenditures $16,233 derived
    • Stated spending not itemized (credited) $651 filing-stated
  • Pre-General 2020 Initial $24,348 mixed
    • Itemized expenditures $24,163 derived
    • Stated spending not itemized (credited) $185 filing-stated
  • Q3 2020 Initial $95,552 mixed
    • Itemized expenditures $95,246 derived
    • Stated spending not itemized (credited) $306 filing-stated
  • Pre-Primary 2020 Initial $89,213 mixed
    • Itemized expenditures $89,053 derived
    • Stated spending not itemized (credited) $160 filing-stated
Show 2 more filings
  • Q2 2020 Initial $36,038 mixed
    • Itemized expenditures $35,664 derived
    • Stated spending not itemized (credited) $374 filing-stated
  • Q1 2020 Initial $41 filing-stated
Receipts
$316,034
Spent
$262,076

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: organizations and PACs, itemized, 47% of receipts on these reports.

Individuals, itemized $87K · 28%Organizations and PACs, itemized $148K · 47%Unitemized contributions $14K · 5%Loans, interest and other receipts, net of refunds $67K · 21%

Share of reported receipts: Organizations and PACs, itemized compares organizations and pacs, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Organizations and PACs, itemized: $147,950 ÷ Reported receipts: $316,034
Inputs behind Share of reported receipts: Organizations and PACs, itemized
Individuals, itemized $86,930
Organizations and PACs, itemized $147,950
Unitemized contributions $14,254
Loans, interest and other receipts, net of refunds $66,900
From each filing:
Show 2 more filings
  • Q2 2020 Initial $33,925 filing-stated
  • Q1 2020 Initial $50,900 filing-stated

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$639average gift
$500median gift
136individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
8%
2%
$200–1K
66%
36%
$1K–5K
26%
62%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $86,930 ÷ Individual donors: 136
Inputs behind Average gift per individual donor
Total from individual donors $86,930
Median gift $500
Individual donors 136

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

89% of located dollars came from within Tennessee (11% from out of state).

Tennessee $208,605 Out of state $26,275
  • Nashville $94K40%
  • Memphis $12K5%
  • Bolivar $10K4%
  • Franklin $9K4%
  • Brentwood $8K3%
  • Elsewhere in Tennessee $77K
  • Other out-of-state $26K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

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Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $26,275 ÷ Itemized money with a known state: $234,880
Inputs behind Out-of-state share of located dollars
From outside Tennessee $26,275

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Feb 2020 – Jan 2021. Peak $94,725 in Sep 2020. Spending peaked at $90,082 in Jul 2020.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 231 donors: organizations, and people whose cumulative giving reached $200. 11 people gave less than $200 in cash; their gifts total $1,480 and their names are withheld.

231 named donors 259 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Senate Republican Caucus 1 $40,000.00
Wine & Spirits Wholesalers of Tennessee PAC (WSWT) 2 $4,000.00
JACK PAC (Jack Johnson) 2 $4,000.00
PB PAC (Paul Bailey) 2 $4,000.00
Tennessee REALTORS PAC (RPAC) 1 $4,000.00
Art Swann ↺ $100.00 refunded 2 $3,200.00 net
$3,300.00 gross
Judy Wilder 2 $3,200.00
Shelton Wilder 2 $3,200.00
Susan Wilson 2 $3,200.00
Robert Wilson 2 $3,200.00

Expenditures

46 vendors 118 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Stoneridge Group 16 $87,174.45 33%
Tennessee Legislative Campaign Committee 2 $50,082.62 19%
Medium Buying 2 $31,500.00 12%
Jamestown Associates 1 $11,030.00 4%
Kandid Printing 2 $10,007.66 4%
Elevated Influence 11 $7,908.13 3%
RJD Group Inc. 2 $7,000.00 3%
Conquest Communications 5 $6,595.00 3%
Troy Brewer CPA Inc. ↺ donor $150.00 2 $5,600.00 2%
Locked On Strategies 1 $5,000.00 2%

Loans

$67,000.00 in loan balances shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Loan principal shown adds together the amounts listed below.

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Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $67,000
Loan principal shown $67,000
Itemized campaign loans
Lender Type Received Balance shown Repaid Outstanding
Self (Page Walley) Candidate loan Mar 30, 2020 $67,000.00 $40,000.00 $27,000.00

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Page Walley’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $138,282 53%
  • Advertising & media $71,588 27%
  • Consulting & professional services $23,655 9%
  • Fundraising & events $14,335 6%
  • Office & operations $7,346 3%
  • Travel $1,663 0.7%
  • Field & voter contact $1,500 0.6%
  • Other $1,040 0.4%
  • Contributions & donations $950 0.4%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2020 $56,571.97 $14,762.73 Source: Q4 2020 filing Report 93968
Pre-General 2020 $50,770.25 $56,571.97 Source: Pre-General 2020 filing Report 92054
Q3 2020 $5,067.36 $50,770.25 Source: Q3 2020 filing Report 91237
Pre-Primary 2020 $48,746.50 $5,067.36 Source: Pre-Primary 2020 filing Report 89783
Q2 2020 $50,859.24 $48,746.50 Source: Q2 2020 filing Report 88669
Q1 2020 $0.00 $50,859.24 Source: Q1 2020 filing Report 87103