Memphis

Rebecca Keefauver Alexander — 2020 Tennessee House, District 07 campaign

Tennessee House, District 07 Republican

2020 Tennessee House, District 07 · totals since Jan 16, 2020

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 6 filings · Pre-General 2020–Q4 2020

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$42,762
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$133,751
includes $6,427 in small gifts the filer reported as a lump sum
Loan entries in filing detail: $20,000. The report totals above govern this headline.
Total Spent
$91,140
less $150 in refunds & credits → $90,990 net disbursements
Donors
186
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

Show formula

The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2020 Initial $42,762 filing-stated

Reported receipts adds together the amounts listed below.

Show formula

Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2020 reported receipts $8,870
Pre-General 2020 reported receipts $13,635
Q3 2020 reported receipts $15,172
Pre-Primary 2020 reported receipts $25,054
Q2 2020 reported receipts $71,020
Q1 2020 reported receipts $0
Reported receipts $133,751
From each filing:
Show 2 more filings
  • Q2 2020 Amendment $71,020 filing-stated
  • Q1 2020 Amendment $0 filing-stated

Total spent adds together the amounts listed below.

Show formula

Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $90,737
Stated spending not itemized (credited) $403
Total spent $91,140
From each filing:
  • Q4 2020 Initial $1,422 mixed
    • Itemized expenditures $1,292 derived
    • Stated spending not itemized (credited) $130 filing-stated
  • Pre-General 2020 Initial $14 filing-stated
  • Q3 2020 Initial $22,720 mixed
    • Itemized expenditures $22,678 derived
    • Stated spending not itemized (credited) $42 filing-stated
  • Pre-Primary 2020 Amendment $46,120 mixed
    • Itemized expenditures $45,998 derived
    • Stated spending not itemized (credited) $122 filing-stated
Show 1 more filing
  • Q2 2020 Amendment $20,863 mixed
    • Itemized expenditures $20,768 derived
    • Stated spending not itemized (credited) $95 filing-stated
Receipts
$133,751
Spent
$91,140

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 60% of receipts on these reports.

Individuals, itemized $80K · 60%Organizations and PACs, itemized $28K · 21%Unitemized contributions $6K · 5%Loans, interest and other receipts, net of refunds $20K · 15%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

Show formula

Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $79,774 ÷ Reported receipts: $133,751
Inputs behind Share of reported receipts: Individuals, itemized
Individuals, itemized $79,774
Organizations and PACs, itemized $27,550
Unitemized contributions $6,427
Loans, interest and other receipts, net of refunds $20,000
From each filing:
Show 2 more filings
  • Q2 2020 Amendment $71,020 filing-stated
  • Q1 2020 Amendment $0 filing-stated

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$558average gift
$500median gift
143individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
2%
0.6%
$200–1K
73%
46%
$1K–5K
25%
54%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $79,774 ÷ Individual donors: 143
Inputs behind Average gift per individual donor
Total from individual donors $79,774
Median gift $500
Individual donors 143
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

96% of located dollars came from within Tennessee (4% from out of state).

Tennessee $102,500 Out of state $4,824
  • Johnson City $34K32%
  • Jonesborough $18K17%
  • Nashville $14K13%
  • Gray $5K5%
  • Elsewhere in Tennessee $31K
  • Other out-of-state $5K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $4,824 ÷ Itemized money with a known state: $107,324
Inputs behind Out-of-state share of located dollars
From outside Tennessee $4,824
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2020 – Jan 2021. Peak $25,224 in Jul 2020. Spending peaked at $52,795 in Jul 2020.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 183 donors: organizations, and people whose cumulative giving reached $200. 3 people gave less than $200 in cash; their gifts total $400 and their names are withheld.

183 named donors 192 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
LAMBERTH PAC (William Lamberth) 2 $3,000.00
Andrew Farmer 2 $2,500.00
Daniel Eldridge 1 $1,600.00
Nikki Niswonger 1 $1,600.00
Steve Johnson 1 $1,600.00
Scott Niswonger 1 $1,600.00
Dick Cecil 1 $1,600.00
Tammy Eldridge 1 $1,600.00
CAM PAC (Cameron Sexton) 1 $1,500.00
Pro Business and Jobs PAC 1 $1,500.00

Expenditures

16 vendors 91 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Shell & Miller Advertising 17 $27,596.55 30%
Mail Works 47 $23,202.06 26%
WJHL 2 $18,062.50 20%
Spectrum Reach 1 $5,195.20 6%
Foster Signs 4 $5,004.15 6%
Johnson City Press 3 $2,400.00 3%
Firehouse Restaurant & Catering 2 $1,416.84 2%
News & Neighbor 3 $1,400.00 2%
Standard Printing 2 $1,291.75 1%
WJCW 1 $1,122.00 1%

Loans

$20,000.00 in loan balances shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Loan principal shown adds together the amounts listed below.

Show formula

Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $20,000
Loan principal shown $20,000
Source filings:
Itemized campaign loans
Lender Type Received Balance shown Repaid Outstanding
Self (Rebecca Keefauver Alexander) Candidate loan May 11, 2020 $20,000.00 $0.00 $20,000.00

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Rebecca Keefauver Alexander’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $32,687 36%
  • Printing & mail $26,789 30%
  • Office & operations $23,084 25%
  • Field & voter contact $3,350 4%
  • Fundraising & events $2,252 2%
  • Contributions & donations $1,000 1%
  • Consulting & professional services $900 1.0%
  • Other $675 0.8%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2020 $35,313.05 $42,761.51 Source: Q4 2020 filing Report 92839
Pre-General 2020 $21,692.35 $35,313.05 Source: Pre-General 2020 filing Report 91502
Q3 2020 $29,240.28 $21,692.35 Source: Q3 2020 filing Report 89988
Pre-Primary 2020 Amended $50,156.75 $29,240.28 Source: Pre-Primary 2020 filing Report 90687
Q2 2020 Amended $0.00 $50,156.75 Source: Q2 2020 filing Report 89865
Q1 2020 Amended $0.00 $0.00 Source: Q1 2020 filing Report 87640