Roy Brasfield Herron — 2010 U.S. Representative, District 8 campaign
2010 U.S. Representative, District 8 · totals since Dec 2, 2009
Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · YE 2009–YE 2010
Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$34,619
as of the Year-End report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$2,604,121
includes $139,148 in small gifts the filer reported as a lump sum
$501,000 in loans included
Total disbursed
$2,569,502
Donors
1,575
total donors; qualifying names are listed below
Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →
9% of this campaign’s individual contributions came as small unitemized donations — gifts under the federal itemization threshold (about $200 a cycle) that the filer reports only as a lump sum, never broken out by donor. The gift-size and location breakdowns below cover the itemized 91%.
Itemized $1.5M · 91% Small unitemized gifts $139K · 9%
Largest part: individuals, itemized (line 11a), 59% of receipts on these reports.
Individuals, itemized (line 11a) $1.5M · 59%Individuals, unitemized (line 11a) $139K · 5%PACs and other committees (line 11c) $409K · 16%Loans (line 13) $501K · 19%
Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →
71% of located dollars came from within Tennessee (29% from out of state).
Tennessee $1,391,321 Out of state $554,836
- Nashville $362K19%
- Washington, DC $221K11%
- Memphis $143K7%
- Jackson $88K5%
- Union City $73K4%
- Elsewhere in Tennessee $726K
- Other out-of-state $334K
Contributions & Spending Over Time
Itemized monetary contributions and expenditures by month — Dec 2009 – Dec 2010. Peak $408,140 in Dec 2009. Spending peaked at $603,079 in Sep 2010.
Cash contributions Spent
Contributions
The donor total above includes everyone who gave. This table names 1,520 donors: organizations, and people whose cumulative giving reached $200. 55 people gave less than $200 in cash; their gifts total $5,689 and their names are withheld.
| Donor | Donations | Net |
|---|---|---|
| National Air Traffic Controllers Association PAC | 6 | $10,000.00 |
| American Postal Workers Union Committee On Politic | 2 | $10,000.00 |
| International Association of Fire Fighters | 2 | $10,000.00 |
| Nea Fund for Children and Public Education | 2 | $10,000.00 |
| American Federation of Teachers Afl Cio Committee | 2 | $10,000.00 |
| American Physical Therapy Association Pt PAC | 3 | $10,000.00 |
| Uaw V Cap | 3 | $10,000.00 |
| Culac PAC | 2 | $10,000.00 |
| American Crystal Sugar Company PAC | 2 | $10,000.00 |
| American Association for Justice PAC | 2 | $10,000.00 |
Dates
| Donor | Location | Employer | Amount | Date |
|---|
Coverage: we hold 96% of the itemized contributions this committee reported to the FEC for the 2010 cycle — about $60,607 is not in the FEC bulk file we load.
Expenditures
| Vendor | Payments | Total | Share |
|---|---|---|---|
| Fletcher, Rowley, Riddle | 15 | $1,124,804.33 | |
| Herron, Roy B. | 4 | $501,000.00 | |
| MSHC Partners Inc. | 5 | $217,078.20 | |
| Hickman Analytics | 3 | $67,400.00 | |
| The Thomas Lindsey Group ↺ donor $750.00 | 11 | $55,401.00 | |
| Internal Revenue Service | 15 | $52,688.56 | |
| Dunavant, Jake | 41 | $31,066.12 | |
| Sutter's Mill | 8 | $29,066.09 | |
| Stutts, Martha | 57 | $28,253.81 | |
| Global Strategy Group | 1 | $25,000.00 | |
| Merchant Services | 39 | $24,001.58 | |
| Andrews, Carol ↺ donor $250.00 | 9 | $22,315.77 | |
| Lamb, Kenneth M. | 19 | $18,678.02 | |
| Tennessee Campaign Basics ↺ donor $250.00 | 8 | $18,512.81 | |
| Campaign Fundamentals | 3 | $16,957.45 | |
| Thompson, Brad | 14 | $16,852.22 | |
| Larson, Matt | 9 | $16,736.67 | |
| Puttbrese, Brandon | 14 | $13,697.77 | |
| Grindstone Research | 5 | $13,517.00 | |
| Sandler, Reiff & Young | 7 | $13,000.00 | |
| Rauchle Paris, Summer | 18 | $12,912.79 | |
| Herron for Governor | 3 | $11,804.12 | |
| Lamb, Kenneth M. | 23 | $10,943.25 | |
| United States Postal Service | 32 | $10,723.66 | |
| 3rd Coast Research | 2 | $10,657.40 | |
| Lamb, Kenneth M. | 1 | $10,000.00 | |
| Tennessee Democratic Party | 4 | $9,800.00 | |
| Harden, Erica | 38 | $9,458.52 | |
| Frontier Communications | 46 | $7,607.80 | |
| Liberty Concepts | 10 | $7,500.00 | |
| Signs, PC | 3 | $7,372.43 | |
| NGP Software | 4 | $6,550.00 | |
| Southwest Airlines | 18 | $6,332.70 | |
| Office Products | 2 | $6,028.71 | |
| Weakley County Municipal Electric System | 18 | $5,836.27 | |
| Marks, Tony II | 8 | $5,313.54 | |
| Russell, Kenneth W. ↺ donor $9,600.00 | 1 | $4,800.00 | |
| Tennessee Press Service | 1 | $4,635.55 | |
| Celtic Insurance Company | 3 | $4,578.98 | |
| Murray, Daniel Owen | 6 | $4,221.66 | |
| Verizon | 13 | $3,838.55 | |
| Citi Cards | 11 | $3,316.56 | |
| Koren, Alex | 8 | $3,301.90 | |
| Roberts, Wanda | 7 | $3,300.00 | |
| Tyndale House Publishers | 1 | $3,203.02 | |
| Cooper, Pace Mr. ↺ donor $4,651.48 | 3 | $3,151.48 | |
| Hewlett Packard | 5 | $3,092.67 | |
| Cole's Home Solutions | 1 | $2,814.28 | |
| Martindale, Lisa | 11 | $2,785.98 | |
| Kennedy, Nate | 3 | $2,728.92 | |
| Wired for Change | 8 | $2,700.00 | |
| Renaissance Communications Group | 6 | $2,657.00 | |
| Tennessee Department of Labor | 4 | $2,646.09 | |
| Credit Card Center | 5 | $2,586.93 | |
| McGehee, Sheay ↺ donor $2,400.00 | 2 | $2,400.00 | |
| McGehee, Tracy ↺ donor $2,400.00 | 2 | $2,400.00 | |
| Alexander, Wendell ↺ donor $2,250.00 | 2 | $2,250.00 | |
| Brigham Hardware | 1 | $2,039.55 | |
| Bp Credit Card Company | 11 | $2,034.97 | |
| Howard, William Stuart III ↺ donor $2,000.00 | 1 | $2,000.00 | |
| Amazon | 30 | $1,981.30 | |
| Vertical Response | 8 | $1,920.00 | |
| Larson, Matt | 1 | $1,859.63 | |
| Wendell Alexander Realty | 4 | $1,736.21 | |
| McCollum, Jesse ↺ donor $1,448.00 | 1 | $1,448.00 | |
| Shell Station | 32 | $1,410.24 | |
| American Airlines | 1 | $1,392.40 | |
| Cap America | 1 | $1,285.00 | |
| Banks, Brady | 4 | $1,263.72 | |
| Graham, Kathleen | 4 | $1,206.29 | |
| Sodexo | 1 | $1,159.79 | |
| Frankum, Kelly ↺ donor $1,000.00 | 1 | $1,000.00 | |
| Bico Associates ↺ donor $2,000.00 | 1 | $1,000.00 | |
| Rayburn, Randy ↺ donor $1,000.00 | 1 | $1,000.00 | |
| Haynes, Kenneth Clay ↺ donor $3,250.00 | 1 | $1,000.00 | |
| Montgomery Insurance | 1 | $931.33 | |
| Caldwell's Office Outfitters | 10 | $892.48 | |
| Tennessee's Workers' Comp Insurance Plan | 2 | $870.00 | |
| Bryant's Tire & Alignment | 2 | $844.68 | |
| Richie & Reggie's BBQ | 16 | $833.29 | |
| Kelly, Mike ↺ donor $750.00 | 1 | $750.00 | |
| Josh Little & Co. | 2 | $750.00 | |
| S & S Sales | 2 | $727.20 | |
| Marci Floyd, Weakley County Trustee | 2 | $724.00 | |
| Felicia Suzanne's | 1 | $678.56 | |
| Barrett, Johnston | 1 | $625.00 | |
| Barrett, Parsley | 1 | $625.00 | |
| Blockers Soul Food | 2 | $620.04 | |
| Cauthen, Harvey E. Jr. ↺ donor $3,000.00 | 1 | $600.00 | |
| Apparel Source | 2 | $592.24 | |
| Porch, Davis III ↺ donor $3,075.83 | 1 | $575.83 | |
| West Tennessee Public Utility District | 14 | $565.53 | |
| Days Inn | 1 | $549.54 | |
| Expedia | 2 | $545.40 | |
| Bohanna, Clester | 1 | $543.75 | |
| City of Dresden Water & Sewer | 10 | $540.10 | |
| Midtown Cafe | 1 | $502.49 | |
| Golden Rule Insurance | 2 | $495.14 | |
| Miller-Herron, Nancy Carol ↺ donor $491.23 ⇄ in-kind (given, not paid) | 2 | $491.23 | |
| The Lindell | 1 | $475.00 | |
| Jennifer Branscum, City Tax Collector | 2 | $459.96 | |
| Sundlun, Tracy ↺ donor $5,250.00 | 2 | $450.00 | |
| Frontier Airlines | 2 | $441.40 | |
| Brunson, Stuart T. ↺ donor $4,800.00 | 1 | $400.00 | |
| Warren, Robert C. ↺ donor $400.00 | 1 | $400.00 | |
| Wenk-Am | 1 | $399.15 | |
| Democratic Congressional Campaign Committee ↺ donor $503.73 | 4 | $397.94 | |
| Hertz Rental Car | 1 | $389.10 | |
| Walmart | 3 | $370.63 | |
| Bull, Melanie Jane | 1 | $350.00 | |
| Federal Express | 4 | $348.58 | |
| Smith, Alicia W. ↺ donor $829.05 | 1 | $329.05 | |
| Bancorpsouth | 14 | $325.92 | |
| Vaughan Brothers | 7 | $307.49 | |
| Irish Picnic & Homecoming | 1 | $300.00 | |
| WCMT Radio | 1 | $288.00 | |
| Jowers Sign Company | 1 | $285.35 | |
| McTee's | 1 | $283.70 | |
| McWherter, Ted | 3 | $261.81 | |
| Tennessee Secretary of State | 2 | $242.00 | |
| WYVY Fm Radio | 1 | $240.00 | |
| Olympus America | 1 | $227.34 | |
| Williamson, Jimmy E. Jr. ↺ donor $406.00 | 1 | $206.00 | |
| Lannom, John M. | 1 | $205.00 | |
| Exxon | 4 | $204.62 | |
| Gordon, J. Houston ↺ donor $5,000.00 | 1 | $200.00 | |
| Ty Farming Company | 1 | $200.00 | |
| Bell, Darek ↺ donor $5,000.00 | 1 | $200.00 | |
| Dollar General Store | 7 | $180.27 | |
| The Elks Lodge | 1 | $175.00 | |
| Doubletree Hotel | 1 | $163.25 | |
| Office Depot | 2 | $147.45 | |
| McClure, Will | 1 | $140.85 | |
| Hotel Indigo | 1 | $116.60 | |
| Butler, Stephen G. ↺ donor $3,550.00 | 1 | $100.00 | |
| Dimick, Robert ↺ donor $2,500.00 | 1 | $100.00 | |
| Glasgow, James M. Jr. ↺ donor $2,500.00 | 1 | $100.00 | |
| Dettwiller, Fred ↺ donor $4,500.00 | 1 | $100.00 | |
| Shmerling, Michael | 1 | $100.00 | |
| Walker, Kenneth | 1 | $100.00 | |
| Walker, Richard | 1 | $100.00 | |
| Bp Little General | 2 | $92.41 | |
| Computers R US | 4 | $73.88 | |
| E & H Refrigeration | 1 | $64.50 | |
| Act Blue | 11 | $37.49 |
Dates
| Payee | Location | Purpose | Amount | Date |
|---|
Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Roy Brasfield Herron’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.
- Advertising & media $1,120,967 44%
- Loan & debt repayment $501,000 20%
- Printing & mail $242,661 9%
- Consulting & professional services $229,045 9%
- Staff & payroll $216,890 8%
- Office & operations $142,459 6%
- Other $69,245 3%
- Travel $13,796 0.6%
- Contributions & donations $11,800 0.5%
- Fundraising & events $10,305 0.5%
- Transfers between accounts $7,800 0.4%
Filing History
Totals as filed with the Federal Election Commission (FEC); see About for how this data is processed.
| Filing | Cash Beginning | Cash Ending | Source |
|---|---|---|---|
| YE 2010 | $126,487.72 | $34,619.49 | Source: YE 2010 filing |
| 30G 2010 | $426,588.20 | $126,487.72 | Source: 30G 2010 filing |
| 12G 2010 | $644,738.97 | $426,588.20 | Source: 12G 2010 filing |
| Q3 2010 | $1,185,979.96 | $644,738.97 | Source: Q3 2010 filing |
| 12P 2010 | $1,223,877.82 | $1,185,979.96 | Source: 12P 2010 filing |
| Q2 2010 | $1,039,830.92 | $1,223,877.82 | Source: Q2 2010 filing |
| Q1 2010 | $657,586.28 | $1,039,830.92 | Source: Q1 2010 filing |
| YE 2009 | $0.00 | $657,586.28 | Source: YE 2009 filing |