Tona Monroe — 2012 Tennessee House, District 20 campaign

Tennessee House, District 20 Republican

2012 Tennessee House, District 20

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-Primary 2012–Q4 2012

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$0
as of the Q4 report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$8,414
includes $2,654 in small gifts the filer reported as a lump sum
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$700
goods or services
Total Spent
$9,004
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
107.0%
$9,004 spent of $8,414 raised (cash)
Donors
9
total donors; qualifying names are listed below
Self-Funded
30%
$2,750 of $9,114 raised, including in-kind · campaign loans
Out-of-State
0%
$0 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $3,010
Loans received $2,750
Unitemized contributions (filer-stated lump sum) $2,654
Raised (cash) $8,414
From each filing:
  • Q3 2012 Initial $1,300 mixed
    • Unitemized contributions (filer-stated lump sum) $300 filing-stated
    • Loans $1,000 derived
  • Pre-Primary 2012 Initial $2,235 mixed
    • Itemized contributions from others $250 derived
    • Unitemized contributions (filer-stated lump sum) $235 filing-stated
    • Loans $1,750 derived
  • Q2 2012 Amendment $4,879 mixed
    • Itemized contributions from others $2,760 derived
    • Unitemized contributions (filer-stated lump sum) $2,119 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $9,004
Total spent $9,004
From each filing:

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $0 ÷ Raised incl. in-kind: $9,114
Inputs behind Out-of-state share
From outside Tennessee $0
Raised incl. in-kind
$9,114
Spent
$9,004

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 30% of the campaign’s funds — individuals gave 62%, organizations and PACs 0%, with 8% from other sources.

Candidate’s own money $3K · 30% Individuals $6K · 62% Organizations & PACs $0 · 0% Other sources $700 · 8%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

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Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $2,750 ÷ Everything the campaign raised: $9,114
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $2,750
From individuals $5,664
In-kind contributions (goods & services) $700

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

100% of located dollars came from within Tennessee (0% from out of state).

Tennessee $3,010 Out of state $0
  • Knoxville $90030%
  • Oak Ridge $50017%
  • Seymour $50017%
  • Townsend $45015%
  • Maryville $2609%
  • Elsewhere in Tennessee $400
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

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Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $0 ÷ Itemized money with a known state: $3,010
Inputs behind Out-of-state share of located dollars
From outside Tennessee $0

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2012 – Jul 2012. Peak $1,660 in May 2012. Spending peaked at $7,278 in Jul 2012.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $150 total; their names are not disclosed here.

Named donor list 12 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Jason Jenkins 1 $700.00
Hal Rounds In-Kind 1 $700.00
Eric Holcombe 1 $500.00
Tipton Garland 1 $500.00
Phyllis Cascio 1 $300.00
Mary Cook 1 $260.00
Betty Knight 1 $200.00
Robert Gosnell 4 $200.00
Richard Powers 1 $200.00

Expenditures

15 vendors 36 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Matrixx Mail Service 2 $2,871.11 32%
Got Print 3 $1,601.23 18%
USPS - Friendsville 6 $1,510.41 17%
USPS - Louisville 5 $829.84 9%
USPS - Maryville 1 $654.24 7%
USPS - Greenback 4 $453.13 5%
Perceptive Graphics 1 $419.82 5%
Truth Radio 1 $300.00 3%
Age Graphics 1 $220.00 2%
Big Springs Community Center 1 $50.00 0.6%

Loans

$2,750.00 in loan principal shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Why this number?

Loan principal shown adds together the amounts listed below.

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Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $2,750
Loan principal shown $2,750
Itemized campaign loans
Lender Type Received Principal Repaid Outstanding
Self (Tona Monroe) Candidate loan Jul 13, 2012 $2,750.00 $25.78 $2,724.22

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Tona Monroe’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $8,560 95%
  • Advertising & media $300 3%
  • Office & operations $103 1%
  • Fundraising & events $27 0.4%
  • Other $14 0.2%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2012 $25.78 $0.00 Source ↗
Q3 2012 $99.12 $25.78 Source ↗
Pre-Primary 2012 $3,769.10 $99.12 Source ↗
Q2 2012 Amended $600.00 $3,769.10 Source ↗
Q1 2012 $0.00 $600.00 Source ↗