Memphis

Debra Moody — 2012 Tennessee House, District 81 campaign

Tennessee House, District 81 Republican

2012 Tennessee House, District 81 · totals since Jan 16, 2012

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 6 filings · Pre-General 2012–Q4 2012

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$17,412
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$67,227
includes $4,872 in small gifts the filer reported as a lump sum
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$4,368
goods or services itemized on these reports
Total Spent
$49,815
Donors
149
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2012 Initial $17,412 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2012 reported receipts $3,400
Pre-General 2012 reported receipts $17,179
Q3 2012 reported receipts $17,950
Pre-Primary 2012 reported receipts $5,095
Q2 2012 reported receipts $18,468
Q1 2012 reported receipts $5,135
Reported receipts $67,227
From each filing:
Show 2 more filings
  • Q2 2012 Initial $18,468 filing-stated
  • Q1 2012 Amendment $5,135 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $49,707
Stated spending not itemized (credited) $108
Total spent $49,815
From each filing:
Show 2 more filings
  • Q2 2012 Initial $7,618 derived
  • Q1 2012 Amendment $707 mixed
    • Itemized expenditures $599 derived
    • Stated spending not itemized (credited) $108 filing-stated
Receipts
$67,227
Spent
$49,815

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 60% of receipts on these reports.

Individuals, itemized $40K · 60%Organizations and PACs, itemized $22K · 32%Unitemized contributions $5K · 7%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $40,205 ÷ Reported receipts: $67,227
Inputs behind Share of reported receipts: Individuals, itemized
The candidate's own contributions, itemized $500
Individuals, itemized $40,205
Organizations and PACs, itemized $21,650
Unitemized contributions $4,872
From each filing:
Show 2 more filings
  • Q2 2012 Initial $18,468 filing-stated
  • Q1 2012 Amendment $5,135 filing-stated

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$327average gift
$200median gift
123individual donors
Share of donors Share of dollars
Under $50
7%
0.6%
$50–200
41%
12%
$200–1K
45%
51%
$1K–5K
7%
37%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $40,205 ÷ Individual donors: 123
Inputs behind Average gift per individual donor
Total from individual donors $40,205
Median gift $200
Individual donors 123
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

97% of located dollars came from within Tennessee (3% from out of state).

Tennessee $60,275 Out of state $1,580
  • Nashville $16K26%
  • Covington $8K12%
  • Burlison $7K12%
  • Franklin $6K9%
  • Brighton $5K7%
  • Elsewhere in Tennessee $19K
  • Other out-of-state $2K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $1,580 ÷ Itemized money with a known state: $61,855
Inputs behind Out-of-state share of located dollars
From outside Tennessee $1,580
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Feb 2012 – Jan 2013. Peak $15,370 in Oct 2012. Spending peaked at $17,562 in Oct 2012.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 97 donors: organizations, and people whose cumulative giving reached $200. 58 people gave less than $200 in cash; their gifts total $4,785 and their names are withheld.

97 named donors 152 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Legislative Campaign Committee 1 $7,100.00
Tennessee Parentsteachers Putting Students First PAC 1 $5,000.00
Beth Harwell 2 $2,800.00
Richard Kelley 3 $2,650.00
Charlotte Kelley 4 $2,650.00
NRW PAC 1 $2,000.00
Seaton Ennis In-Kind 3 $1,800.00
Jimmy Wallace Rental Account 2 $1,500.00
James W Rone 5 $1,150.00
Paul Rose 2 $1,000.00

Expenditures

23 vendors 42 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Margin of Victory Partners 6 $20,761.00 42%
Hopper Group, LLC 2 $14,312.00 29%
Promo Print Advertising 1 $4,252.26 9%
Blue City Neon Signs & Graphics 1 $3,370.18 7%
Bald Butcher 1 $2,347.40 5%
Carol Daley Print & Web Solutions 1 $599.00 1%
Millington Telephone 4 $573.51 1%
Southwest Tennessee Electric 6 $519.89 1%
Brown, Emerson 1 $500.00 1%
Waterbury, Cathy ↺ donor $588.56 2 $418.07 0.9%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Debra Moody’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Consulting & professional services $19,769 40%
  • Advertising & media $16,776 34%
  • Printing & mail $7,667 15%
  • Fundraising & events $3,338 7%
  • Office & operations $1,636 3%
  • Other $320 0.7%
  • Contributions & donations $200 0.5%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2012 $14,805.22 $17,411.87 Source: Q4 2012 filing Report 46209
Pre-General 2012 $15,188.41 $14,805.22 Source: Pre-General 2012 filing Report 44240
Q3 2012 $3,152.95 $15,188.41 Source: Q3 2012 filing Report 42803
Pre-Primary 2012 $15,277.54 $3,152.95 Source: Pre-Primary 2012 filing Report 41821
Q2 2012 $4,427.67 $15,277.54 Source: Q2 2012 filing Report 40831
Q1 2012 Amended $0.00 $4,427.67 Source: Q1 2012 filing Report 40265