Memphis

Debra Moody — 2014 Tennessee House, District 81 campaign

Tennessee House, District 81 Republican

2014 Tennessee House, District 81 · totals since Jan 16, 2013

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2013–Q4 2014

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$26,860
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$39,625
includes $195 in small gifts the filer reported as a lump sum
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$440
goods or services itemized on these reports
Total Spent
$30,105
less $28 in refunds & credits → $30,077 net disbursements
Donors
83
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2014 Initial $26,860 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2014 reported receipts $4,100
Pre-General 2014 reported receipts $0
Q3 2014 reported receipts $2,050
Pre-Primary 2014 reported receipts $11,505
Q2 2014 reported receipts $12,625
Q1 2014 reported receipts $0
Year-End 2013 reported receipts $9,345
Mid-Year 2013 reported receipts $0
Reported receipts $39,625
From each filing:
Show 4 more filings

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $30,105
Total spent $30,105
From each filing:
Show 4 more filings
Receipts
$39,625
Spent
$30,105

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: organizations and PACs, itemized, 56% of receipts on these reports.

Individuals, itemized $17K · 43%Organizations and PACs, itemized $22K · 56%

Share of reported receipts: Organizations and PACs, itemized compares organizations and pacs, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Organizations and PACs, itemized: $22,350 ÷ Reported receipts: $39,625
Inputs behind Share of reported receipts: Organizations and PACs, itemized
Individuals, itemized $17,080
Organizations and PACs, itemized $22,350
Unitemized contributions $195
From each filing:
Show 4 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$342average gift
$200median gift
50individual donors
Share of donors Share of dollars
Under $50
4%
0.4%
$50–200
38%
11%
$200–1K
44%
37%
$1K–5K
14%
52%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $17,080 ÷ Individual donors: 50
Inputs behind Average gift per individual donor
Total from individual donors $17,080
Median gift $200
Individual donors 50
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

94% of located dollars came from within Tennessee (6% from out of state).

Tennessee $37,130 Out of state $2,300
  • Nashville $13K32%
  • Covington $3K9%
  • Burlison $3K8%
  • Germantown $3K7%
  • Paris $2K5%
  • Elsewhere in Tennessee $13K
  • Other out-of-state $2K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

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Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $2,300 ÷ Itemized money with a known state: $39,430
Inputs behind Out-of-state share of located dollars
From outside Tennessee $2,300
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Feb 2013 – Jan 2015. Peak $11,340 in Jul 2014. Spending peaked at $14,100 in Jul 2014.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 63 donors: organizations, and people whose cumulative giving reached $200. 21 people gave less than $200 in cash; their gifts total $1,930 and their names are withheld.

63 named donors 77 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Hospitality and Tourism PAC 2 $2,500.00
West View 2 $2,000.00
Tennessee Federation for Children PAC 1 $2,000.00
Tennesseans for Good State Government PAC 1 $1,500.00
Gerald McCormick 1 $1,500.00
Renee Santiago 1 $1,400.00
Tennessee Bankers Association PAC 2 $1,250.00
Att Tennessee PAC 2 $1,000.00
Tennessee Educ Assn Fund for Children Public Edu 1 $1,000.00
Richard Kelley 1 $1,000.00

Expenditures

31 vendors 43 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Margin of Victory Partners 4 $17,828.00 59%
Blue City Neon Signs & Graphics 1 $2,837.04 9%
Diamond State Consulting Group 1 $1,500.00 5%
Wells Kitchen 2 $690.00 2%
Town of Atoka 2 $600.00 2%
Confidential Care for Women 1 $500.00 2%
Yes On 1 1 $500.00 2%
Old Town Hall 1 $475.17 2%
Holt, Andrew 2 $400.00 1%
Spivey, Billy 2 $400.00 1%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Debra Moody’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $13,786 46%
  • Consulting & professional services $5,942 20%
  • Contributions & donations $5,285 18%
  • Advertising & media $2,837 9%
  • Fundraising & events $935 3%
  • Other $750 2%
  • Office & operations $570 2%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2014 $24,919.96 $26,860.23 Source: Q4 2014 filing Report 59548
Pre-General 2014 $25,819.96 $24,919.96 Source: Pre-General 2014 filing Report 57544
Q3 2014 Amended $29,445.96 $25,819.96 Source: Q3 2014 filing Report 58047
Pre-Primary 2014 $31,986.96 $29,445.96 Source: Pre-Primary 2014 filing Report 53772
Q2 2014 Amended $23,690.74 $31,986.96 Source: Q2 2014 filing Report 55365
Q1 2014 $24,765.74 $23,690.74 Source: Q1 2014 filing Report 51104
Year-End 2013 $16,724.91 $24,765.74 Source: Year-End 2013 filing Report 49216
Mid-Year 2013 Amended $17,411.87 $16,724.91 Source: Mid-Year 2013 filing Report 48252