Memphis

Diana Cuellar — 2014 Tennessee Senate, District 21 campaign

Tennessee Senate, District 21 Republican

2014 Tennessee Senate, District 21 · totals since Apr 1, 2014

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-General 2014–Q4 2014

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$0
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$33,927
includes $5,567 in small gifts the filer reported as a lump sum
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$9,477
goods or services itemized on these reports
Total Spent
$33,927
Donors
48
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2014 Amendment $0 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2014 reported receipts $431
Pre-General 2014 reported receipts $10,706
Q3 2014 reported receipts $14,240
Pre-Primary 2014 reported receipts $4,840
Q2 2014 reported receipts $3,710
Reported receipts $33,927
From each filing:
Show 1 more filing
  • Q2 2014 Initial $3,710 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $32,671
Stated spending not itemized (credited) $1,256
Total spent $33,927
From each filing:
  • Q4 2014 Amendment $4,726 mixed
    • Itemized expenditures $4,275 derived
    • Stated spending not itemized (credited) $451 filing-stated
  • Pre-General 2014 Amendment $14,179 mixed
    • Itemized expenditures $13,927 derived
    • Stated spending not itemized (credited) $252 filing-stated
  • Q3 2014 Initial $7,969 mixed
    • Itemized expenditures $7,431 derived
    • Stated spending not itemized (credited) $537 filing-stated
  • Pre-Primary 2014 Initial $3,511 mixed
    • Itemized expenditures $3,496 derived
    • Stated spending not itemized (credited) $16 filing-stated
Show 1 more filing
Receipts
$33,927
Spent
$33,927

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 48% of receipts on these reports.

Individuals, itemized $16K · 48%Organizations and PACs, itemized $12K · 35%Unitemized contributions $6K · 16%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $16,360 ÷ Reported receipts: $33,927
Inputs behind Share of reported receipts: Individuals, itemized
Individuals, itemized $16,360
Organizations and PACs, itemized $12,000
Unitemized contributions $5,567
From each filing:
Show 1 more filing
  • Q2 2014 Initial $3,710 filing-stated

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$442average gift
$250median gift
37individual donors
Share of donors Share of dollars
Under $50
5%
0.3%
$50–200
14%
3%
$200–1K
70%
60%
$1K–5K
11%
37%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $16,360 ÷ Individual donors: 37
Inputs behind Average gift per individual donor
Total from individual donors $16,360
Median gift $250
Individual donors 37
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

98% of located dollars came from within Tennessee (2% from out of state).

Tennessee $27,910 Out of state $450
  • Nashville $12K41%
  • Franklin $6K21%
  • Brentwood $1K4%
  • Elsewhere in Tennessee $9K
  • Other out-of-state $450

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $450 ÷ Itemized money with a known state: $28,360
Inputs behind Out-of-state share of located dollars
From outside Tennessee $450
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2014 – Nov 2014. Peak $9,250 in Oct 2014. Spending peaked at $17,502 in Oct 2014.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 42 donors: organizations, and people whose cumulative giving reached $200. 7 people gave less than $200 in cash; their gifts total $590 and their names are withheld.

42 named donors 49 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Senate Republican Caucus In-Kind 1 $9,477.00
NRW PAC 1 $3,000.00
Leaders of Tennessee PAC 1 $2,500.00
Richard West 2 $2,500.00
Lee Beaman 1 $1,500.00
Dolores Gresham 1 $1,000.00
RAAMPAC 1 $1,000.00
DCRP Candidate Fund PAC 1 $1,000.00
Tennessee Federation Republican Women B McAndrew Iris Fund 1 $1,000.00
MPAC 1 $1,000.00

Expenditures

24 vendors 39 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Brandfire Consulting 6 $9,750.00 30%
Fox Printing 4 $5,288.58 16%
Hunter, Connie 4 $3,750.00 11%
Tallboy Marketing 1 $2,875.00 9%
Signarama 2 $2,316.66 7%
The Stoneridge Group, LLC 1 $1,815.00 6%
WPRT 1 $1,500.00 5%
Leviathan Design 1 $870.00 3%
Art Teaz 3 $710.63 2%
Cumulus Media 1 $700.00 2%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Diana Cuellar’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Consulting & professional services $14,718 45%
  • Advertising & media $9,144 28%
  • Printing & mail $7,605 23%
  • Field & voter contact $550 2%
  • Fundraising & events $403 1%
  • Office & operations $252 0.8%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2014 Amended $4,294.48 $0.00 Source: Q4 2014 filing Report 59860
Pre-General 2014 Amended $7,767.37 $4,294.48 Source: Pre-General 2014 filing Report 57836
Q3 2014 $1,496.19 $7,767.37 Source: Q3 2014 filing Report 56440
Pre-Primary 2014 $167.34 $1,496.19 Source: Pre-Primary 2014 filing Report 54705
Q2 2014 $0.00 $167.34 Source: Q2 2014 filing Report 53227