Memphis

Doug Overbey — 2012 Tennessee Senate, District 02 campaign

Tennessee Senate, District 02 Republican

2012 Tennessee Senate, District 02

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 9 filings · Mid-Year 2011–Year-End 2012

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$88,546
as of the Year-End report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$385,512
includes $28,485 in small gifts the filer reported as a lump sum
$1,747 refunded
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$9,843
goods or services
Total Spent
$373,535
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
97%
$373,535 spent of $385,512 raised (cash)
Donors
509
total donors; qualifying names are listed below
Out-of-State
7%
$28,251 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

Show formula

The ending cash balance the campaign reported on its most recent filing (as filed, not computed). Note: 2 filings covering periods that end on the same day state different ending balances — Year-End 2012 states $88,546.21, Q4 2012 states $85,362.38. The figure shown is Year-End 2012's; the reports have not been reconciled against each other.

Reported on this filing:

Raised (cash) adds together the amounts listed below.

Show formula

Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $357,027
Unitemized contributions (filer-stated lump sum) $28,485
Raised (cash) $385,512
From each filing:
  • Year-End 2012 Supplemental $3,350 derived
  • Q4 2012 Initial $7,310 mixed
    • Itemized contributions from others $6,850 derived
    • Unitemized contributions (filer-stated lump sum) $460 filing-stated
  • Pre-General 2012 Initial $1,500 derived
  • Q3 2012 Amendment $21,600 mixed
    • Itemized contributions from others $14,250 derived
    • Unitemized contributions (filer-stated lump sum) $7,350 filing-stated
Show 4 more filings
  • Pre-Primary 2012 Amendment $52,876 mixed
    • Itemized contributions from others $48,176 derived
    • Unitemized contributions (filer-stated lump sum) $4,700 filing-stated
  • Q2 2012 Amendment $84,526 mixed
    • Itemized contributions from others $77,826 derived
    • Unitemized contributions (filer-stated lump sum) $6,700 filing-stated
  • Year-End 2011 Amendment $213,850 mixed
    • Itemized contributions from others $204,575 derived
    • Unitemized contributions (filer-stated lump sum) $9,275 filing-stated
  • Mid-Year 2011 Supplemental $500 derived

Total spent adds together the amounts listed below.

Show formula

Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $368,597
Stated spending not itemized (credited) $4,938
Total spent $373,535
From each filing:
  • Year-End 2012 Supplemental $180 filing-stated
  • Q4 2012 Initial $6,529 mixed
    • Itemized expenditures $6,221 derived
    • Stated spending not itemized (credited) $308 filing-stated
  • Pre-General 2012 Initial $30,305 derived
  • Q3 2012 Amendment $75,868 mixed
    • Itemized expenditures $74,403 derived
    • Stated spending not itemized (credited) $1,465 filing-stated
Show 5 more filings
  • Pre-Primary 2012 Amendment $110,750 mixed
    • Itemized expenditures $110,322 derived
    • Stated spending not itemized (credited) $428 filing-stated
  • Q2 2012 Amendment $103,989 mixed
    • Itemized expenditures $103,097 derived
    • Stated spending not itemized (credited) $892 filing-stated
  • Q1 2012 Initial $15,251 mixed
    • Itemized expenditures $14,741 derived
    • Stated spending not itemized (credited) $509 filing-stated
  • Year-End 2011 Amendment $20,507 mixed
    • Itemized expenditures $19,747 derived
    • Stated spending not itemized (credited) $760 filing-stated
  • Mid-Year 2011 Supplemental $10,156 mixed
    • Itemized expenditures $9,760 derived
    • Stated spending not itemized (credited) $397 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $28,251 ÷ Raised incl. in-kind: $395,355
Inputs behind Out-of-state share
From outside Tennessee $28,251
Source filings:
Raised incl. in-kind
$395,355
Spent
$373,535

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Individuals gave 56%; organizations and PACs gave 41%; other sources made up 2%.

Individuals $223K · 56% Organizations & PACs $163K · 41% Other sources $10K · 2%
Why this number?

Share from individuals compares from individuals with everything the campaign raised.

Show formula

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is individuals divided by the total.

From individuals: $222,587 ÷ Everything the campaign raised: $395,355
Inputs behind Share from individuals
From individuals $222,587
From organizations and PACs $162,925
In-kind contributions (goods & services) $9,843
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$496average gift
$250median gift
391individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
25%
7%
$200–1K
54%
41%
$1K–5K
21%
53%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $194,102 ÷ Individual donors: 391
Inputs behind Average gift per individual donor
Total from individual donors $194,102
Median gift $250
Individual donors 391
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

92% of located dollars came from within Tennessee (8% from out of state).

Tennessee $328,776 Out of state $28,251
  • Nashville $97K27%
  • Knoxville $75K21%
  • Maryville $53K15%
  • Sevierville $17K5%
  • Brentwood $7K2%
  • Elsewhere in Tennessee $80K
  • Other out-of-state $28K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $28,251 ÷ Itemized money with a known state: $357,027
Inputs behind Out-of-state share of located dollars
From outside Tennessee $28,251
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2011 – Jan 2013. Peak $101,750 in Aug 2011. Spending peaked at $113,729 in Jul 2012.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $12,976 total; their names are not disclosed here.

Named donor list 549 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Sevier County Good Government PAC 3 $9,500.00
Tennessee Health Care Assn PAC 2 $7,000.00
Tennessee Educ Assn Fund for Children Public Edu 2 $6,000.00
Tennessee Bankers Assn PAC 2 $6,000.00
Hometown Pharmacy PAC 3 $5,000.00
Tennessee Hospital Association (THA) 2 $4,500.00
Att Tennessee PAC 2 $4,000.00
Tennessee Highway Contractors PAC ↺ $1,447.02 refunded 2 $3,552.98 net
$5,000.00 gross
LAW PAC (Berkley Schwarz) 2 $3,000.00
Comcast Corporation PAC 2 $3,000.00

Expenditures

67 vendors 184 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Creative Direct 17 $107,152.67 29%
Target Enterprises, LLC 2 $82,605.00 22%
On Target Public Affairs 11 $41,130.27 11%
Senate Republican Caucus 3 $25,000.00 7%
Tipton, Dusten 13 $16,675.47 5%
Ayers, McHenry & Associates, Inc. 1 $11,400.00 3%
North Star Opinion Research 1 $7,200.00 2%
The Daily Times 15 $6,563.47 2%
Signs, PC 3 $6,437.07 2%
The Herald Newspapers 7 $5,528.20 1%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Doug Overbey’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $134,199 36%
  • Printing & mail $117,208 32%
  • Consulting & professional services $36,067 10%
  • Contributions & donations $30,472 8%
  • Field & voter contact $22,509 6%
  • Fundraising & events $8,913 2%
  • Travel $8,401 2%
  • Other $8,306 2%
  • Office & operations $2,521 0.7%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Year-End 2012 $85,362.38 $88,546.21 Source ↗
Q4 2012 $84,724.71 $85,362.38 Source ↗
Pre-General 2012 $113,529.21 $84,724.71 Source ↗
Q3 2012 Amended $168,414.22 $113,529.21 Source ↗
Pre-Primary 2012 Amended $227,112.19 $168,414.22 Source ↗
Q2 2012 Amended $246,470.83 $227,112.19 Source ↗
Q1 2012 $261,721.35 $246,470.83 Source ↗
Year-End 2011 Amended $68,138.31 $261,721.35 Source ↗
Mid-Year 2011 $77,794.54 $68,138.31 Source ↗