Shane Reeves — 2018 Tennessee Senate, District 14 campaign

Tennessee Senate, District 14 Republican

2018 Tennessee Senate, District 14

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 6 filings · Pre-General 2018–Q4 2018

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$64,778
as of the Q4 report
→ carried into 2020 TN Senate 14
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$799,187
includes $10,555 in small gifts the filer reported as a lump sum
$2,000 refunded
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$7,000
goods or services
Total Spent
$731,155
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
91%
$731,155 spent of $799,187 raised (cash)
Donors
403
total donors; qualifying names are listed below
Self-Funded
44%
$352,584 of $806,187 raised, including in-kind · campaign loans
Out-of-State
3%
$22,350 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2018 Amendment $64,778 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received. Note: a separate cross-filing check found a loan-balance carryforward discontinuity in the filings behind this figure. The reports have not been reconciled to determine the cause of the unexplained balance change.

Inputs behind Raised (cash)
Itemized contributions from others $436,048
Loans received $352,584
Unitemized contributions (filer-stated lump sum) $10,555
Raised (cash) $799,187
From each filing:
  • Q4 2018 Amendment $51,314 mixed
    • Itemized contributions from others $29,660 derived
    • Unitemized contributions (filer-stated lump sum) $6,355 filing-stated
    • Loans $15,299 derived
  • Pre-General 2018 Amendment $170,275 mixed
    • Itemized contributions from others $168,750 derived
    • Unitemized contributions (filer-stated lump sum) $1,525 filing-stated
  • Q3 2018 Initial $17,375 derived
  • Pre-Primary 2018 Initial $170,413 mixed
    • Itemized contributions from others $168,838 derived
    • Unitemized contributions (filer-stated lump sum) $1,575 filing-stated
Show 2 more filings
  • Q2 2018 Initial $25,290 derived
  • Q1 2018 Initial $109,520 mixed
    • Itemized contributions from others $31,100 derived
    • Unitemized contributions (filer-stated lump sum) $1,100 filing-stated
    • Loans $77,320 derived
Not attributable to a single filing:
Loans $255,000 derived

Borrowing that no filing dates to its own reporting period — a balance carried forward from an earlier period, or a loan reported without a date. The rest is shown against the filing that reported borrowing it.

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $729,869
Stated spending not itemized (credited) $1,286
Total spent $731,155
From each filing:
  • Q4 2018 Amendment $18,641 mixed
    • Itemized expenditures $18,561 derived
    • Stated spending not itemized (credited) $80 filing-stated
  • Pre-General 2018 Amendment $298,546 mixed
    • Itemized expenditures $298,070 derived
    • Stated spending not itemized (credited) $476 filing-stated
  • Pre-Primary 2018 Initial $268,550 mixed
    • Itemized expenditures $268,227 derived
    • Stated spending not itemized (credited) $323 filing-stated
  • Q2 2018 Initial $14,100 mixed
    • Itemized expenditures $14,085 derived
    • Stated spending not itemized (credited) $15 filing-stated
Show 1 more filing
  • Q1 2018 Initial $131,317 mixed
    • Itemized expenditures $130,926 derived
    • Stated spending not itemized (credited) $391 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $22,350 ÷ Raised incl. in-kind: $806,187
Inputs behind Out-of-state share
From outside Tennessee $22,350
Raised incl. in-kind
$806,187
Spent
$731,155

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 44% of the campaign’s funds — individuals gave 27%, organizations and PACs 29%.

Candidate’s own money $353K · 44% Individuals $216K · 27% Organizations & PACs $230K · 29%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

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Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $352,584 ÷ Everything the campaign raised: $806,187
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $352,584
From individuals $216,309
From organizations and PACs $230,294
In-kind contributions (goods & services) $7,000

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$662average gift
$300median gift
311individual donors
Share of donors Share of dollars
Under $50
1%
0.1%
$50–200
27%
4%
$200–1K
44%
25%
$1K–5K
27%
68%
$5K+
0.4%
2%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $205,754 ÷ Individual donors: 311
Inputs behind Average gift per individual donor
Total from individual donors $205,754
Median gift $300
Individual donors 311

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

95% of located dollars came from within Tennessee (5% from out of state).

Tennessee $413,698 Out of state $22,350
  • Nashville $165K38%
  • Murfreesboro $104K24%
  • Brentwood $23K5%
  • Knoxville $20K5%
  • Shelbyville $13K3%
  • Elsewhere in Tennessee $89K
  • Other out-of-state $22K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $22,350 ÷ Itemized money with a known state: $436,048
Inputs behind Out-of-state share of located dollars
From outside Tennessee $22,350

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Nov 2017 – Jan 2019. Peak $107,736 in Dec 2017. Spending peaked at $201,452 in Jan 2018.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $8,781 total; their names are not disclosed here.

Named donor list 432 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Senate Republican Caucus 1 $40,000.00
Jim Tracy Leadership PAC 2 $19,300.00
Tennessee Realtors PAC 4 $15,500.00
BOWPAC (Bo Watson) 3 $15,000.00
MCPAC (Randy McNally) 1 $10,000.00
JACK PAC (Jack Johnson) 3 $7,000.00
Wine & Spirits Wholesalers of Tennessee PAC (WSWT) 3 $6,000.00
Tennessee Highway Contractors PAC 2 $5,500.00
Tennessee Pharmacists PAC 3 $5,500.00
MARSHA PAC (Marsha Blackburn) 1 $5,000.00

Expenditures

115 vendors 231 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Strategic Media Services 6 $168,731.00 23%
Wax Eloquent 9 $133,096.03 18%
Direct Edge 9 $96,296.74 13%
Tennessee Republican Party 7 $58,203.53 8%
Herriman, Matt 4 $50,000.00 7%
Rachel Barrett and Co LLC 4 $37,351.30 5%
Public Opinion Strategies 3 $24,500.00 3%
Rising Tide Media 2 $17,130.00 2%
Exchange Media 9 $12,019.00 2%
Langley, Daniel 3 $11,842.80 2%

Loans

$352,584.23 in loan principal shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Why this number?

Loan principal shown adds together the amounts listed below.

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Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $352,584
Loan principal shown $352,584
Itemized campaign loans
Lender Type Received Principal Repaid Outstanding
Self (Shane Reeves) Candidate loan Nov 14, 2017 $352,584.23 $0.00 $352,584.23

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Shane Reeves’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Consulting & professional services $268,845 37%
  • Advertising & media $202,502 28%
  • Field & voter contact $122,942 17%
  • Printing & mail $80,886 11%
  • Other $31,539 4%
  • Fundraising & events $18,984 3%
  • Office & operations $3,037 0.5%
  • Travel $636 0.1%
  • Contributions & donations $500 0.1%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2018 Amended $32,104.49 $64,777.59 Source ↗
Pre-General 2018 Amended $51,862.74 $25,337.24 Source ↗
Q3 2018 $14,729.49 $32,104.49 Source ↗
Pre-Primary 2018 $0.00 $51,862.74 Source ↗
Q2 2018 $3,539.95 $14,729.49 Source ↗
Q1 2018 $25,337.24 $3,539.95 Source ↗