Shane Reeves — 2020 Tennessee Senate, District 14 campaign

Tennessee Senate, District 14 Republican

2020 Tennessee Senate, District 14

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2019–Q4 2020

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$43,018
as of the Q4 report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$766,925
includes $10,980 in small gifts the filer reported as a lump sum
Why this number?
Total Spent
$338,728
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
44%
$338,728 spent of $766,925 raised (cash)
Donors
368
total donors; qualifying names are listed below
Self-Funded
48%
$367,776 of $766,925 raised · $15,191 donated, $352,584 loaned
Out-of-State
8%
$58,800 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2020 Initial $43,018 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts.

Inputs behind Raised (cash)
Itemized contributions from others $388,169
Candidate's own contributions $15,191
Loans received $352,584
Unitemized contributions (filer-stated lump sum) $10,980
Raised (cash) $766,925
From each filing:
  • Q4 2020 Initial $27,850 derived
  • Pre-General 2020 Amendment $42,145 mixed
    • Itemized contributions from others $41,675 derived
    • Unitemized contributions (filer-stated lump sum) $470 filing-stated
  • Q3 2020 Initial $168,959 mixed
    • Itemized contributions from others $165,054 derived
    • Unitemized contributions (filer-stated lump sum) $3,905 filing-stated
  • Pre-Primary 2020 Initial $16,800 mixed
    • Itemized contributions from others $16,750 derived
    • Unitemized contributions (filer-stated lump sum) $50 filing-stated
Show 2 more filings
  • Year-End 2019 Amendment $111,595 mixed
    • Itemized contributions from others $105,040 derived
    • Unitemized contributions (filer-stated lump sum) $6,555 filing-stated
  • Mid-Year 2019 Supplemental $46,991 derived
Not attributable to a single filing:
Loans $352,584 derived

Filings restate outstanding loans each period, so a loan belongs to the campaign rather than to any one filing.

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $337,917
Stated spending not itemized (credited) $812
Total spent $338,728
From each filing:
  • Q4 2020 Initial $37,644 mixed
    • Itemized expenditures $37,514 derived
    • Stated spending not itemized (credited) $130 filing-stated
  • Pre-General 2020 Amendment $122,508 mixed
    • Itemized expenditures $122,381 derived
    • Stated spending not itemized (credited) $126 filing-stated
  • Q3 2020 Initial $108,155 mixed
    • Itemized expenditures $107,777 derived
    • Stated spending not itemized (credited) $378 filing-stated
  • Pre-Primary 2020 Initial $5,000 derived
Show 4 more filings
  • Q2 2020 Initial $9,828 mixed
    • Itemized expenditures $9,803 derived
    • Stated spending not itemized (credited) $25 filing-stated
  • Q1 2020 Initial $11,143 derived
  • Year-End 2019 Amendment $29,260 mixed
    • Itemized expenditures $29,107 derived
    • Stated spending not itemized (credited) $153 filing-stated
  • Mid-Year 2019 Supplemental $15,191 derived

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $58,800 ÷ Raised incl. in-kind: $766,925
Inputs behind Out-of-state share
From outside Tennessee $58,800
Raised incl. in-kind
$766,925
Spent
$338,728

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 48% of the campaign’s funds — individuals gave 22%, organizations and PACs 30%.

Candidate’s own money $368K · 48% Individuals $171K · 22% Organizations & PACs $228K · 30%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

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Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $367,776 ÷ Everything the campaign raised: $766,925
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $367,776
From individuals $171,300
From organizations and PACs $227,849

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$649average gift
$250median gift
247individual donors
Share of donors Share of dollars
Under $50
1%
0.1%
$50–200
40%
6%
$200–1K
30%
17%
$1K–5K
29%
77%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $160,320 ÷ Individual donors: 247
Inputs behind Average gift per individual donor
Total from individual donors $160,320
Median gift $250
Individual donors 247

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

85% of located dollars came from within Tennessee (15% from out of state).

Tennessee $329,369 Out of state $58,800
  • Nashville $121K31%
  • Murfreesboro $102K26%
  • Brentwood $20K5%
  • Washington, DC $14K4%
  • Franklin $10K3%
  • Elsewhere in Tennessee $75K
  • Other out-of-state $45K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $58,800 ÷ Itemized money with a known state: $388,169
Inputs behind Out-of-state share of located dollars
From outside Tennessee $58,800

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — May 2019 – Jan 2021. Peak $100,104 in Sep 2020. Spending peaked at $138,139 in Oct 2020.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $9,120 total; their names are not disclosed here.

Named donor list 391 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
William S Reeves Self 2 $15,191.30
Tennessee Realtors PAC 4 $12,500.00
American Pharmacy Cooperative Inc. 1 $12,300.00
Wine & Spirits Wholesalers of Tennessee PAC (WSWT) 2 $10,000.00
Nat L Health Corp PAC 3 $6,500.00
Amazon.com Services LLC PAC 3 $6,000.00
Tennessee Health Care Assn PAC 2 $5,000.00
Tennessee Highway Contractors PAC 2 $5,000.00
TN Advance Financial PAC 2 $5,000.00
PB PAC (Paul Bailey) 3 $5,000.00

Expenditures

38 vendors 75 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Strategic Perception 4 $82,544.98 24%
Flexpoint Media 1 $74,822.00 22%
Rachel Barrett and Co LLC 6 $38,721.90 11%
Direct Edge 6 $28,997.91 9%
Tennessee Republican Party 3 $24,945.10 7%
Advictory 6 $20,000.00 6%
Wax Eloquent 8 $18,498.52 5%
Potucek, Christian 5 $12,000.00 4%
Mission BBQ 2 $6,985.94 2%
Bourbon Steak 1 $4,470.70 1%

Loans

$352,584.23 in loan principal shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Why this number?

Loan principal shown adds together the amounts listed below.

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Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $352,584
Loan principal shown $352,584
Itemized campaign loans
Lender Type Received Principal Repaid Outstanding
Self (Shane Reeves) Candidate loan — $352,584.23 $100,000.00 $252,584.23

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Shane Reeves’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Consulting & professional services $138,433 41%
  • Advertising & media $110,647 33%
  • Printing & mail $51,324 15%
  • Fundraising & events $19,041 6%
  • Field & voter contact $12,000 4%
  • Contributions & donations $3,400 1%
  • Office & operations $1,653 0.5%
  • Other $1,418 0.5%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2020 $152,811.03 $43,017.50 Source ↗
Pre-General 2020 Amended $230,704.02 $152,811.03 Source ↗
Q3 2020 $169,899.59 $230,704.02 Source ↗
Pre-Primary 2020 $158,099.59 $169,899.59 Source ↗
Q2 2020 $167,769.66 $158,099.59 Source ↗
Q1 2020 $178,912.33 $167,769.66 Source ↗
Year-End 2019 Amended $96,577.59 $178,912.33 Source ↗
Mid-Year 2019 $64,777.59 $96,577.59 Source ↗