Elizabeth Madeira — 2020 Tennessee House, District 63 campaign

Tennessee House, District 63 Democratic

2020 Tennessee House, District 63

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-General 2020–Q4 2020

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$334
as of the Q4 report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$141,135
includes $38,068 in small gifts the filer reported as a lump sum
$1,000 refunded
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$1,310
goods or services
Total Spent
$139,801
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
99.0%
$139,801 spent of $141,135 raised (cash)
Donors
401
total donors; qualifying names are listed below
Out-of-State
11%
$15,811 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2020 Initial $334 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $103,067
Unitemized contributions (filer-stated lump sum) $38,068
Raised (cash) $141,135
From each filing:
  • Q4 2020 Initial $1,214 mixed
    • Itemized contributions from others $1,000 derived
    • Unitemized contributions (filer-stated lump sum) $214 filing-stated
  • Pre-General 2020 Initial $13,615 mixed
    • Itemized contributions from others $9,293 derived
    • Unitemized contributions (filer-stated lump sum) $4,322 filing-stated
  • Q3 2020 Initial $52,675 mixed
    • Itemized contributions from others $37,169 derived
    • Unitemized contributions (filer-stated lump sum) $15,506 filing-stated
  • Pre-Primary 2020 Amendment $22,801 mixed
    • Itemized contributions from others $17,319 derived
    • Unitemized contributions (filer-stated lump sum) $5,482 filing-stated
Show 1 more filing
  • Q2 2020 Amendment $50,830 mixed
    • Itemized contributions from others $38,286 derived
    • Unitemized contributions (filer-stated lump sum) $12,544 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $138,380
Stated spending not itemized (credited) $1,421
Total spent $139,801
From each filing:
  • Q4 2020 Initial $16,467 mixed
    • Itemized expenditures $16,174 derived
    • Stated spending not itemized (credited) $293 filing-stated
  • Pre-General 2020 Initial $46,734 mixed
    • Itemized expenditures $46,492 derived
    • Stated spending not itemized (credited) $242 filing-stated
  • Q3 2020 Initial $58,318 mixed
    • Itemized expenditures $58,032 derived
    • Stated spending not itemized (credited) $286 filing-stated
  • Pre-Primary 2020 Amendment $8,043 mixed
    • Itemized expenditures $7,898 derived
    • Stated spending not itemized (credited) $145 filing-stated
Show 1 more filing
  • Q2 2020 Amendment $10,240 mixed
    • Itemized expenditures $9,785 derived
    • Stated spending not itemized (credited) $455 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $15,811 ÷ Raised incl. in-kind: $142,445
Inputs behind Out-of-state share
From outside Tennessee $15,811
Raised incl. in-kind
$142,445
Spent
$139,801

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Individuals gave 93%; organizations and PACs gave 6%.

Individuals $133K · 93% Organizations & PACs $9K · 6%
Why this number?

Share from individuals compares from individuals with everything the campaign raised.

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Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is individuals divided by the total.

From individuals: $132,535 ÷ Everything the campaign raised: $142,445
Inputs behind Share from individuals
From individuals $132,535
From organizations and PACs $8,600
In-kind contributions (goods & services) $1,310

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$240average gift
$125median gift
394individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
56%
24%
$200–1K
41%
53%
$1K–5K
4%
22%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $94,467 ÷ Individual donors: 394
Inputs behind Average gift per individual donor
Total from individual donors $94,467
Median gift $125
Individual donors 394

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

85% of located dollars came from within Tennessee (15% from out of state).

Tennessee $87,106 Out of state $15,811
  • Nashville $33K32%
  • Franklin $24K24%
  • Brentwood $10K10%
  • Spring Hill $2K2%
  • Thompsons Station $1K1%
  • Elsewhere in Tennessee $16K
  • Other out-of-state $16K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $15,811 ÷ Itemized money with a known state: $102,917
Inputs behind Out-of-state share of located dollars
From outside Tennessee $15,811

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2020 – Jan 2021. Peak $26,710 in Jun 2020. Spending peaked at $49,132 in Sep 2020.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $23,043 total; their names are not disclosed here.

Named donor list 292 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Williamson County Democratic Party 3 $4,100.00
Kathy Olsen 3 $3,200.00
Cwa Cope PCC PAC 1 $2,000.00
John Heldman 2 $2,000.00
Sarah Kidd 4 $1,930.00
Denise Sesler 5 $1,893.02
Danae Willenberg 5 $1,850.00
Robert Pullen Jr 1 $1,100.00
Davidson County Democratic Women Gwen McFarland 1 $1,000.00
William Freeman 1 $1,000.00

Expenditures

25 vendors 58 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Deliver Strategies 3 $47,039.82 34%
Angelique Nguyen 5 $20,100.00 15%
Facebook 5 $18,732.82 14%
Google 4 $11,353.29 8%
Doug Fulmer and Associates 2 $9,300.00 7%
Printing Etc. 4 $5,409.94 4%
Actblue 4 $4,754.24 3%
Matthew Minor 4 $4,180.00 3%
Voxe, Kennedy 1 $3,150.00 2%
Emily Hopkins 3 $2,750.00 2%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Elizabeth Madeira’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $53,815 39%
  • Advertising & media $44,626 32%
  • Other $27,137 20%
  • Field & voter contact $7,254 5%
  • Office & operations $4,408 3%
  • Fundraising & events $960 0.7%
  • Consulting & professional services $180 0.2%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2020 $15,586.67 $333.84 Source ↗
Pre-General 2020 $48,705.30 $15,586.67 Source ↗
Q3 2020 $54,348.49 $48,705.30 Source ↗
Pre-Primary 2020 Amended $39,590.29 $54,348.49 Source ↗
Q2 2020 Amended $0.00 $39,590.29 Source ↗