Memphis

Gayla Hendrix — 2016 Tennessee House, District 40 campaign

Tennessee House, District 40 Democratic

2016 Tennessee House, District 40

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-General 2016–Q4 2016

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$0
as of the Q4 report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$27,745
includes $4,155 in small gifts the filer reported as a lump sum
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$1,815
goods or services
Total Spent
$27,745
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
100%
$27,745 spent of $27,745 raised (cash)
Donors
105
total donors; qualifying names are listed below
Self-Funded
2%
$500 of $29,560 raised, including in-kind · self-contributions
Out-of-State
0.4%
$100 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $23,090
Candidate's own contributions $500
Unitemized contributions (filer-stated lump sum) $4,155
Raised (cash) $27,745
From each filing:
  • Q4 2016 Initial $120 filing-stated
  • Pre-General 2016 Amendment $6,110 mixed
    • Itemized contributions from others $5,475 derived
    • Unitemized contributions (filer-stated lump sum) $635 filing-stated
  • Q3 2016 Amendment $7,609 mixed
    • Itemized contributions from others $6,365 derived
    • Candidate's own contributions $500 derived
    • Unitemized contributions (filer-stated lump sum) $744 filing-stated
  • Pre-Primary 2016 Amendment $2,175 mixed
    • Itemized contributions from others $1,550 derived
    • Unitemized contributions (filer-stated lump sum) $625 filing-stated
Show 1 more filing
  • Q2 2016 Amendment $11,731 mixed
    • Itemized contributions from others $9,700 derived
    • Unitemized contributions (filer-stated lump sum) $2,031 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $25,596
Stated spending not itemized (credited) $2,150
Total spent $27,745
From each filing:
  • Q4 2016 Initial $2,626 mixed
    • Itemized expenditures $2,372 derived
    • Stated spending not itemized (credited) $255 filing-stated
  • Pre-General 2016 Amendment $4,982 mixed
    • Itemized expenditures $4,528 derived
    • Stated spending not itemized (credited) $454 filing-stated
  • Q3 2016 Amendment $8,605 mixed
    • Itemized expenditures $8,062 derived
    • Stated spending not itemized (credited) $543 filing-stated
  • Pre-Primary 2016 Amendment $2,404 mixed
    • Itemized expenditures $1,814 derived
    • Stated spending not itemized (credited) $590 filing-stated
Show 1 more filing
  • Q2 2016 Amendment $9,129 mixed
    • Itemized expenditures $8,821 derived
    • Stated spending not itemized (credited) $308 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $100 ÷ Raised incl. in-kind: $29,560
Inputs behind Out-of-state share
From outside Tennessee $100
Source filings:
Raised incl. in-kind
$29,560
Spent
$27,745

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 2% of the campaign’s funds — individuals gave 86%, organizations and PACs 7%, with 6% from other sources.

Candidate’s own money $500 · 2% Individuals $25K · 86% Organizations & PACs $2K · 7% Other sources $2K · 6%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

Show formula

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $500 ÷ Everything the campaign raised: $29,560
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $500
From individuals $25,320
From organizations and PACs $1,925
In-kind contributions (goods & services) $1,815
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$214average gift
$100median gift
99individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
61%
29%
$200–1K
36%
55%
$1K–5K
3%
17%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $21,165 ÷ Individual donors: 99
Inputs behind Average gift per individual donor
Total from individual donors $21,165
Median gift $100
Individual donors 99
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

99.5% of located dollars came from within Tennessee (0.5% from out of state).

Tennessee $22,990 Out of state $100
  • Smithville $13K57%
  • Nashville $2K8%
  • Gallatin $2K7%
  • Carthage $1K5%
  • Elsewhere in Tennessee $5K
  • Other out-of-state $100
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $100 ÷ Itemized money with a known state: $23,090
Inputs behind Out-of-state share of located dollars
From outside Tennessee $100
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2016 – Nov 2016. Peak $5,400 in Oct 2016. Spending peaked at $6,363 in Oct 2016.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $5,975 total; their names are not disclosed here.

Named donor list 61 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tracy Foutch 1 $1,500.00
George McDonald 1 $1,000.00
Kerry Robinson 1 $1,000.00
Phillip Brooks Includes In-Kind 2 $803.00
Scott Little 2 $700.00
Kathy Brewer 2 $700.00
Joe Rice 2 $700.00
Linda Colvert 3 $650.00
Rob Ramsey In-Kind 1 $612.00
James Hale 2 $600.00

Expenditures

30 vendors 53 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
E. Allan Brandon 3 $4,944.24 19%
Wilkins, Jordan 5 $4,179.96 16%
PCS Marketing Group, LLC 2 $2,944.08 12%
Sba Strategies 1 $2,500.00 10%
Whin Radio Station 1 $1,140.00 4%
Wucz 2 $798.00 3%
Bates Apparel Inc. 2 $767.99 3%
Carthage Courier 2 $720.25 3%
Main Street Media of Tennessee 2 $694.00 3%
Wjle Radio 4 $685.50 3%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gayla Hendrix’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $10,046 39%
  • Consulting & professional services $5,530 22%
  • Other $4,355 17%
  • Printing & mail $3,675 14%
  • Field & voter contact $602 2%
  • Travel $574 2%
  • Fundraising & events $544 2%
  • Contributions & donations $200 0.8%
  • Office & operations $70 0.3%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2016 $2,506.33 $0.00 Source ↗
Pre-General 2016 Amended $1,377.96 $2,506.33 Source ↗
Q3 2016 Amended $2,373.52 $1,377.96 Source ↗
Pre-Primary 2016 Amended $2,602.18 $2,373.52 Source ↗
Q2 2016 Amended $0.00 $2,602.18 Source ↗