Memphis

Gayla Hendrix — 2016 Tennessee House, District 40 campaign

Tennessee House, District 40 Democratic

2016 Tennessee House, District 40 · totals since Jan 16, 2009

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 6 filings · Mid-Year 2009–Q4 2016

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$0
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$27,745
includes $4,155 in small gifts the filer reported as a lump sum
Loan entries in filing detail: $3,700. The report totals above govern this headline.
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$1,815
goods or services itemized on these reports
Total Spent
$27,745
Donors
104
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

Show formula

The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:

Reported receipts adds together the amounts listed below.

Show formula

Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Mid-Year 2009 reported receipts $0
Q4 2016 reported receipts $120
Pre-General 2016 reported receipts $6,110
Q3 2016 reported receipts $7,609
Pre-Primary 2016 reported receipts $2,175
Q2 2016 reported receipts $11,731
Reported receipts $27,745
From each filing:
Show 2 more filings

Total spent adds together the amounts listed below.

Show formula

Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $25,596
Stated spending not itemized (credited) $2,150
Total spent $27,745
From each filing:
  • Q4 2016 Initial $2,626 mixed
    • Itemized expenditures $2,372 derived
    • Stated spending not itemized (credited) $255 filing-stated
  • Pre-General 2016 Amendment $4,982 mixed
    • Itemized expenditures $4,528 derived
    • Stated spending not itemized (credited) $454 filing-stated
  • Q3 2016 Amendment $8,605 mixed
    • Itemized expenditures $8,062 derived
    • Stated spending not itemized (credited) $543 filing-stated
  • Pre-Primary 2016 Amendment $2,404 mixed
    • Itemized expenditures $1,814 derived
    • Stated spending not itemized (credited) $590 filing-stated
Show 1 more filing
  • Q2 2016 Amendment $9,129 mixed
    • Itemized expenditures $8,821 derived
    • Stated spending not itemized (credited) $308 filing-stated
Receipts
$27,745
Spent
$27,745

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 76% of receipts on these reports.

The candidate's own contributions, itemized $500 · 2%Individuals, itemized $21K · 76%Organizations and PACs, itemized $2K · 7%Unitemized contributions $4K · 15%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

Show formula

Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $21,165 ÷ Reported receipts: $27,745
Inputs behind Share of reported receipts: Individuals, itemized
The candidate's own contributions, itemized $500
Individuals, itemized $21,165
Organizations and PACs, itemized $1,925
Unitemized contributions $4,155
From each filing:
Show 2 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$216average gift
$100median gift
98individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
60%
28%
$200–1K
37%
55%
$1K–5K
3%
17%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $21,165 ÷ Individual donors: 98
Inputs behind Average gift per individual donor
Total from individual donors $21,165
Median gift $100
Individual donors 98
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

99.5% of located dollars came from within Tennessee (0.5% from out of state).

Tennessee $22,990 Out of state $100
  • Smithville $13K57%
  • Nashville $2K8%
  • Gallatin $2K7%
  • Carthage $1K5%
  • Elsewhere in Tennessee $5K
  • Other out-of-state $100

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $100 ÷ Itemized money with a known state: $23,090
Inputs behind Out-of-state share of located dollars
From outside Tennessee $100
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2016 – Nov 2016. Peak $5,400 in Oct 2016. Spending peaked at $6,363 in Oct 2016.

Cash contributions Spent

Contributions

The donor figure above is a named-donor floor. A complete combined-term total is unavailable. This table names 49 donors: organizations, and people whose cumulative giving reached $200.

49 named donors 62 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tracy Foutch 1 $1,500.00
Kerry Robinson 1 $1,000.00
George McDonald 1 $1,000.00
Phillip Brooks Includes In-Kind 2 $803.00
Scott Little 2 $700.00
Kathy Brewer 2 $700.00
Joe Rice 2 $700.00
Linda Colvert 3 $650.00
Rob Ramsey In-Kind 1 $612.00
James Hale 2 $600.00

Expenditures

30 vendors 53 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
E. Allan Brandon 3 $4,944.24 19%
Wilkins, Jordan 5 $4,179.96 16%
PCS Marketing Group, LLC 2 $2,944.08 12%
Sba Strategies 1 $2,500.00 10%
Whin Radio Station 1 $1,140.00 4%
Wucz 2 $798.00 3%
Bates Apparel Inc. 2 $767.99 3%
Carthage Courier 2 $720.25 3%
Main Street Media of Tennessee 2 $694.00 3%
Wjle Radio 4 $685.50 3%

Loans

$3,700.00 in loan balances shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Loan principal shown adds together the amounts listed below.

Show formula

Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $3,700
Loan principal shown $3,700
Source filings:
Itemized campaign loans
Lender Type Received Balance shown Repaid Outstanding
Self (Gayla Hendrix) Candidate loan — $3,700.00 $3,700.00 $0.00

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gayla Hendrix’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $10,046 39%
  • Consulting & professional services $5,530 22%
  • Other $4,355 17%
  • Printing & mail $3,675 14%
  • Field & voter contact $602 2%
  • Travel $574 2%
  • Fundraising & events $544 2%
  • Contributions & donations $200 0.8%
  • Office & operations $70 0.3%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2016 $2,506.33 $0.00 Source: Q4 2016 filing Report 69929
Pre-General 2016 Amended $1,377.96 $2,506.33 Source: Pre-General 2016 filing Report 69935
Q3 2016 Amended $2,373.52 $1,377.96 Source: Q3 2016 filing Report 68375
Pre-Primary 2016 Amended $2,602.18 $2,373.52 Source: Pre-Primary 2016 filing Report 70369
Q2 2016 Amended $0.00 $2,602.18 Source: Q2 2016 filing Report 67632
Mid-Year 2009 $0.00 $0.00 Source: Mid-Year 2009 filing Report 27434