Memphis

Joey Hensley — 2012 Tennessee Senate, District 28 campaign

Tennessee Senate, District 28 Republican

2012 Tennessee Senate, District 28 · totals since Jan 16, 2011

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2011–Q4 2012

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$13,802
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$376,279
includes $14,866 in small gifts the filer reported as a lump sum
Loan entries in filing detail: $100,000. The report totals above govern this headline.
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$33,395
goods or services itemized on these reports
Total Spent
$395,076
Donors
249
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2012 Initial $13,802 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2012 reported receipts $22,200
Pre-General 2012 reported receipts $50,972
Q3 2012 reported receipts $86,816
Pre-Primary 2012 reported receipts $30,135
Q2 2012 reported receipts $71,078
Q1 2012 reported receipts $120
Year-End 2011 reported receipts $114,959
Mid-Year 2011 reported receipts $0
Reported receipts $376,279
From each filing:
Show 4 more filings

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $394,576
Stated spending not itemized (credited) $500
Total spent $395,076
From each filing:
  • Q4 2012 Initial $66,791 mixed
    • Itemized expenditures $66,757 derived
    • Stated spending not itemized (credited) $34 filing-stated
  • Pre-General 2012 Initial $101,645 derived
  • Q3 2012 Initial $87,793 derived
  • Pre-Primary 2012 Initial $55,374 mixed
    • Itemized expenditures $55,334 derived
    • Stated spending not itemized (credited) $40 filing-stated
Show 4 more filings
  • Q2 2012 Amendment $56,248 mixed
    • Itemized expenditures $55,822 derived
    • Stated spending not itemized (credited) $427 filing-stated
  • Q1 2012 Initial $8,374 derived
  • Year-End 2011 Supplemental $9,578 derived
  • Mid-Year 2011 Supplemental $9,272 derived
Receipts
$376,279
Spent
$395,076

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: organizations and PACs, itemized, 39% of receipts on these reports.

Individuals, itemized $113K · 30%Organizations and PACs, itemized $148K · 39%Unitemized contributions $15K · 4%Loans, interest and other receipts, net of refunds $100K · 27%

Share of reported receipts: Organizations and PACs, itemized compares organizations and pacs, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Organizations and PACs, itemized: $148,175 ÷ Reported receipts: $376,279
Inputs behind Share of reported receipts: Organizations and PACs, itemized
Individuals, itemized $113,035
Organizations and PACs, itemized $148,175
Unitemized contributions $14,866
Loans, interest and other receipts, net of refunds $100,204
From each filing:
Show 4 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$669average gift
$500median gift
169individual donors
Share of donors Share of dollars
Under $50
0.6%
0.1%
$50–200
4%
0.9%
$200–1K
69%
38%
$1K–5K
26%
61%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $113,035 ÷ Individual donors: 169
Inputs behind Average gift per individual donor
Total from individual donors $113,035
Median gift $500
Individual donors 169
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

93% of located dollars came from within Tennessee (7% from out of state).

Tennessee $242,510 Out of state $18,700
  • Nashville $86K33%
  • Knoxville $19K7%
  • Columbia $18K7%
  • Franklin $15K6%
  • Hohenwald $10K4%
  • Elsewhere in Tennessee $94K
  • Other out-of-state $19K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

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Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $18,700 ÷ Itemized money with a known state: $261,210
Inputs behind Out-of-state share of located dollars
From outside Tennessee $18,700
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2011 – Jan 2013. Peak $58,200 in Oct 2012. Spending peaked at $152,997 in Oct 2012.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 243 donors: organizations, and people whose cumulative giving reached $200. 8 people gave less than $200 in cash; their gifts total $960 and their names are withheld.

243 named donors 345 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Senate Republican Caucus In-Kind 5 $31,668.48
Tennessee Medical Association PAC (TMA) 5 $21,250.00
Tennessee Parentsteachers Putting Students First PAC 2 $13,500.00
Tennessee Anesthesiologists PAC 3 $11,000.00
Tennessee Federation for Children PAC 3 $10,700.00
RAAMPAC 2 $10,000.00
Tennessee Employees Action Movement PAC 2 $4,200.00
Wine & Spirits Wholesalers of Tennessee PAC (WSWT) 4 $4,000.00
Tennessee Orthopaedic Society PAC 2 $4,000.00
Tennessee Health Care Assn PAC 1 $3,000.00

Expenditures

87 vendors 180 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
The Stoneridge Group LLC 3 $105,048.39 27%
Navigation Advertising 3 $48,200.00 12%
Strategic Media Placement 1 $40,000.00 10%
895 Sign 4 $18,805.35 5%
Patten, David 3 $16,267.22 4%
McQuiddy Printing 2 $10,646.19 3%
The Daily Herald 5 $10,475.88 3%
Ferguson, Keith 5 $10,000.00 3%
Lawrence Countyadvocate 8 $8,987.41 2%
Postmaster 5 $8,940.30 2%

Loans

$100,000.00 in loan balances shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Loan principal shown adds together the amounts listed below.

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Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $100,000
Loan principal shown $100,000
Source filings:
Itemized campaign loans
Lender Type Received Balance shown Repaid Outstanding
Self (Joey Hensley) Candidate loan Jan 9, 2012 $100,000.00 $0.00 $100,000.00

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Joey Hensley’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $179,027 45%
  • Printing & mail $126,454 32%
  • Consulting & professional services $51,652 13%
  • Other $17,245 4%
  • Contributions & donations $15,665 4%
  • Office & operations $2,339 0.6%
  • Fundraising & events $2,194 0.6%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2012 $58,392.98 $13,801.78 Source: Q4 2012 filing Report 45739
Pre-General 2012 $109,066.82 $58,392.98 Source: Pre-General 2012 filing Report 44827
Q3 2012 $110,043.37 $109,066.82 Source: Q3 2012 filing Report 43689
Pre-Primary 2012 $135,282.47 $110,043.37 Source: Pre-Primary 2012 filing Report 42348
Q2 2012 Amended $120,452.80 $135,282.47 Source: Q2 2012 filing Report 41816
Q1 2012 $128,706.94 $120,452.80 Source: Q1 2012 filing Report 39628
Year-End 2011 $23,326.81 $128,706.94 Source: Year-End 2011 filing Report 38683
Mid-Year 2011 $32,598.60 $23,326.81 Source: Mid-Year 2011 filing Report 37504