Memphis

Jon Lundberg — 2024 Tennessee Senate, District 04 campaign

Tennessee Senate, District 04 Republican

2024 Tennessee Senate, District 04

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 10 filings · Mid-Year 2021–Q3 2024

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$0
as of the Q3 report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$625,131
includes $3,906 in small gifts the filer reported as a lump sum
$800 refunded
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$51,019
goods or services
Total Spent
$681,945
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
109.0%
$681,945 spent of $625,131 raised (cash) · opened with $117,161
Donors
At least 326 named
full total unavailable for this combined term
Self-Funded
3%
$20,000 of $676,150 raised, including in-kind · campaign loans
Out-of-State
15%
$101,600 from outside TN
Why this number?

Cash on hand is the amount reported on the filings listed below.

Show formula

The ending cash balances the campaign's 2 committees each reported on their most recent filing, added together (each as filed, not computed).

Source filings:

Raised (cash) adds together the amounts listed below.

Show formula

Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $601,225
Loans received $20,000
Unitemized contributions (filer-stated lump sum) $3,906
Raised (cash) $625,131
From each filing:
  • Year-End 2022 Supplemental $69,850 derived
  • Mid-Year 2022 Supplemental $1,500 derived
  • Year-End 2021 Supplemental $71,450 mixed
    • Itemized contributions from others $71,350 derived
    • Unitemized contributions (filer-stated lump sum) $100 filing-stated
  • Q3 2024 Initial $8,700 mixed
    • Itemized contributions from others $8,400 derived
    • Unitemized contributions (filer-stated lump sum) $300 filing-stated
Show 3 more filings
  • Pre-Primary 2024 Amendment $75,386 mixed
    • Itemized contributions from others $74,400 derived
    • Unitemized contributions (filer-stated lump sum) $986 filing-stated
  • Q2 2024 Initial $252,995 mixed
    • Itemized contributions from others $251,275 derived
    • Unitemized contributions (filer-stated lump sum) $1,720 filing-stated
  • Year-End 2023 Supplemental $145,250 mixed
    • Itemized contributions from others $124,450 derived
    • Unitemized contributions (filer-stated lump sum) $800 filing-stated
    • Loans $20,000 derived

Total spent adds together the amounts listed below.

Show formula

Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $681,945
Total spent $681,945
From each filing:
Show 6 more filings

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

Show formula

Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $101,600 ÷ Raised incl. in-kind: $676,150
Inputs behind Out-of-state share
From outside Tennessee $101,600
Source filings:
Raised incl. in-kind
$676,150
Spent
$681,945

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 3% of the campaign’s funds — individuals gave 32%, organizations and PACs 58%, with 8% from other sources.

Candidate’s own money $20K · 3% Individuals $215K · 32% Organizations & PACs $390K · 58% Other sources $51K · 8%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

Show formula

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $20,000 ÷ Everything the campaign raised: $676,150
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $20,000
From individuals $215,356
From organizations and PACs $389,775
In-kind contributions (goods & services) $51,019
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

83% of located dollars came from within Tennessee (17% from out of state).

Tennessee $499,625 Out of state $101,600
  • Nashville $202K34%
  • Bristol $41K7%
  • Washington, DC $28K5%
  • Knoxville $26K4%
  • Memphis $26K4%
  • Elsewhere in Tennessee $205K
  • Other out-of-state $74K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $101,600 ÷ Itemized money with a known state: $601,225
Inputs behind Out-of-state share of located dollars
From outside Tennessee $101,600
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2021 – Sep 2024. Peak $134,500 in Jun 2024. Spending peaked at $211,848 in Jul 2024.

Cash contributions Spent

Contributions

The donor figure above is a named-donor floor. A complete combined-term total is unavailable. This table names donors whose cumulative giving reached $200.

Named donor list 328 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Senate Republican Caucus In-Kind 6 $48,652.78
Go Netn PAC 2 $10,000.00
Blue Cross Blue Shield of TN PAC 2 $10,000.00
JACK PAC (Jack Johnson) 2 $10,000.00
Bristol Motor Speedway PAC 1 $10,000.00
HAILE PAC (Ferrell Haile) 2 $10,000.00
Nat L Fed of Independent Business Tennessee PAC Includes In-Kind 4 $9,366.52
Tennessee Bankers Assn PAC 2 $9,000.00
American Electric Power for Responsible Government 2 $6,000.00
Tennessee Chamber of Commerce and Industry PAC 2 $6,000.00

Expenditures

161 vendors 428 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Advictory 5 $234,430.00 34%
Art and Copy 6 $78,332.30 11%
The Corporate Image 20 $74,430.08 11%
Leverage Strategies 2 $24,000.00 4%
Advance Auto 1 $21,849.00 3%
Anchor Research 1 $20,000.00 3%
Lamar Advertising 1 $17,600.00 3%
Rachel Barrett Co. 4 $13,438.00 2%
Overbey, Presley 7 $10,036.40 1%
Senate Republican Caucus 1 $10,000.00 1%

Loans

$20,000.00 in loan principal shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Why this number?

Loan principal shown adds together the amounts listed below.

Show formula

Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $20,000
Loan principal shown $20,000
Source filings:
Itemized campaign loans
Lender Type Received Principal Repaid Outstanding
Self (Jon Lundberg) Candidate loan Jan 2, 2024 $20,000.00 $20,000.00 $0.00

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Jon Lundberg’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $297,765 44%
  • Consulting & professional services $111,165 16%
  • Contributions & donations $72,849 11%
  • Printing & mail $71,264 10%
  • Other $46,988 7%
  • Fundraising & events $26,868 4%
  • Office & operations $21,927 3%
  • Field & voter contact $20,366 3%
  • Staff & payroll $8,209 1%
  • Travel $4,544 0.7%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q3 2024 $70,113.12 $0.00 Source ↗
Pre-Primary 2024 Amended $202,499.05 $70,113.12 Source ↗
Q2 2024 $185,418.08 $202,499.05 Source ↗
Q1 2024 $201,943.40 $185,418.08 Source ↗
Year-End 2023 $101,767.63 $201,943.40 Source ↗
Mid-Year 2023 $117,161.43 $101,767.63 Source ↗
Year-End 2022 $80,908.98 $117,161.43 Source ↗
Mid-Year 2022 $96,227.63 $80,908.98 Source ↗
Year-End 2021 $49,271.62 $96,227.63 Source ↗
Mid-Year 2021 $77,613.48 $49,271.62 Source ↗