Heidi Campbell — 2020 Tennessee Senate, District 20 campaign

Tennessee Senate, District 20 Democratic

2020 Tennessee Senate, District 20 · totals since Jan 16, 2020

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 6 filings · Pre-General 2020–Q4 2020

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$30,191
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$489,040
includes $105,660 in small gifts the filer reported as a lump sum
Total Spent
$458,848
Donors
524
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2020 Amendment $30,191 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2020 reported receipts $48,041
Pre-General 2020 reported receipts $99,837
Q3 2020 reported receipts $179,664
Pre-Primary 2020 reported receipts $19,343
Q2 2020 reported receipts $76,595
Q1 2020 reported receipts $65,560
Reported receipts $489,040
From each filing:
Show 2 more filings
  • Q2 2020 Initial $76,595 filing-stated
  • Q1 2020 Initial $65,560 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $456,867
Stated spending not itemized (credited) $1,981
Total spent $458,848
From each filing:
  • Q4 2020 Amendment $77,155 mixed
    • Itemized expenditures $76,130 derived
    • Stated spending not itemized (credited) $1,025 filing-stated
  • Pre-General 2020 Amendment $143,127 mixed
    • Itemized expenditures $142,947 derived
    • Stated spending not itemized (credited) $180 filing-stated
  • Q3 2020 Initial $118,227 mixed
    • Itemized expenditures $117,920 derived
    • Stated spending not itemized (credited) $308 filing-stated
  • Pre-Primary 2020 Initial $54,062 mixed
    • Itemized expenditures $54,007 derived
    • Stated spending not itemized (credited) $55 filing-stated
Show 2 more filings
  • Q2 2020 Initial $63,724 mixed
    • Itemized expenditures $63,370 derived
    • Stated spending not itemized (credited) $355 filing-stated
  • Q1 2020 Initial $2,552 mixed
    • Itemized expenditures $2,493 derived
    • Stated spending not itemized (credited) $59 filing-stated
Receipts
$489,040
Spent
$458,848

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 58% of receipts on these reports.

Individuals, itemized $282K · 58%Organizations and PACs, itemized $100K · 20%Unitemized contributions $106K · 22%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $282,375 ÷ Reported receipts: $489,040
Inputs behind Share of reported receipts: Individuals, itemized
The candidate's own contributions, itemized $1,200
Individuals, itemized $282,375
Organizations and PACs, itemized $99,805
Unitemized contributions $105,660
From each filing:
Show 2 more filings
  • Q2 2020 Initial $76,595 filing-stated
  • Q1 2020 Initial $65,560 filing-stated

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$597average gift
$300median gift
473individual donors
Share of donors Share of dollars
Under $50
0.5%
0.1%
$50–200
8%
2%
$200–1K
72%
43%
$1K–5K
19%
55%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $282,375 ÷ Individual donors: 473
Inputs behind Average gift per individual donor
Total from individual donors $282,375
Median gift $300
Individual donors 473

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

90% of located dollars came from within Tennessee (10% from out of state).

Tennessee $344,154 Out of state $37,476
  • Nashville $283K74%
  • Brentwood $17K4%
  • Long Lake, MN $8K2%
  • Knoxville $5K1%
  • Memphis $5K1%
  • Elsewhere in Tennessee $34K
  • Other out-of-state $29K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $37,476 ÷ Itemized money with a known state: $381,630
Inputs behind Out-of-state share of located dollars
From outside Tennessee $37,476

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Feb 2020 – Jan 2021. Peak $102,306 in Sep 2020. Spending peaked at $183,625 in Oct 2020.

Cash contributions Spent

Bars show $381,930 of $382,180 in itemized contributions. The other $250 can’t be placed in a month — the filing gave no usable date, or recorded no identifiable source.

Contributions

The donor total above includes everyone who gave. This table names 483 donors: organizations, and people whose cumulative giving reached $200. 42 people gave less than $200 in cash; their gifts total $5,482 and their names are withheld.

483 named donors 792 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Senate Democratic Caucus 2 $25,000.00
Davidson County Democratic Party 3 $12,125.00
Envision Tennessee PAC 3 $12,000.00
Tennessee Democratic Party ↺ paid $46,500.00 2 $8,000.00
Mark Deutschmann 4 $3,200.00
Kathy Olsen 4 $3,200.00
Frank Garrison 2 $3,200.00
Daniel Heller 2 $3,200.00
Blair Durham 2 $3,200.00
Burton Jablin 5 $3,200.00

Expenditures

31 vendors 135 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Counterpoint Messaging 11 $181,292.68 40%
Convergence Targeting 8 $87,965.71 19%
Tennessee Democratic Party ↺ donor $8,000.00 3 $46,500.00 10%
Hundley, Frank ↺ donor $6,400.00 13 $29,785.00 7%
Triumph Strategies 10 $28,872.13 6%
Drew Singleton 10 $17,500.00 4%
Actblue 6 $13,711.27 3%
Hustle, Inc. 7 $8,768.00 2%
Change Research 1 $7,900.00 2%
Brushfire 1 $7,000.00 2%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Heidi Campbell’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $190,760 42%
  • Printing & mail $95,469 21%
  • Other $52,413 11%
  • Contributions & donations $46,500 10%
  • Field & voter contact $27,800 6%
  • Consulting & professional services $18,689 4%
  • Fundraising & events $17,224 4%
  • Office & operations $8,012 2%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2020 Amended $59,305.31 $30,191.48 Source: Q4 2020 filing Report 94912
Pre-General 2020 Amended $102,595.69 $59,305.31 Source: Pre-General 2020 filing Report 93384
Q3 2020 $41,159.08 $102,595.69 Source: Q3 2020 filing Report 90914
Pre-Primary 2020 $75,878.80 $41,159.08 Source: Pre-Primary 2020 filing Report 89795
Q2 2020 $63,008.16 $75,878.80 Source: Q2 2020 filing Report 88358
Q1 2020 $0.00 $63,008.16 Source: Q1 2020 filing Report 87257