Memphis

Heidi Campbell — 2020 Tennessee Senate, District 20 campaign

Tennessee Senate, District 20 Democratic

2020 Tennessee Senate, District 20

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 6 filings · Pre-General 2020–Q4 2020

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$30,191
as of the Q4 report
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$489,040
includes $105,660 in small gifts the filer reported as a lump sum
Why this number?
Total Spent
$458,848
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
94%
$458,848 spent of $489,040 raised (cash)
Donors
524
total donors; qualifying names are listed below
Self-Funded
0.3%
$1,200 of $489,040 raised · self-contributions
Out-of-State
8%
$37,476 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2020 Amendment $30,191 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts.

Inputs behind Raised (cash)
Itemized contributions from others $382,180
Candidate's own contributions $1,200
Unitemized contributions (filer-stated lump sum) $105,660
Raised (cash) $489,040
From each filing:
  • Q4 2020 Amendment $48,041 mixed
    • Itemized contributions from others $40,199 derived
    • Unitemized contributions (filer-stated lump sum) $7,842 filing-stated
  • Pre-General 2020 Amendment $99,837 mixed
    • Itemized contributions from others $79,685 derived
    • Unitemized contributions (filer-stated lump sum) $20,152 filing-stated
  • Q3 2020 Initial $179,664 mixed
    • Itemized contributions from others $137,014 derived
    • Unitemized contributions (filer-stated lump sum) $42,650 filing-stated
  • Pre-Primary 2020 Initial $19,343 mixed
    • Itemized contributions from others $11,525 derived
    • Candidate's own contributions $500 derived
    • Unitemized contributions (filer-stated lump sum) $7,318 filing-stated
Show 2 more filings
  • Q2 2020 Initial $76,595 mixed
    • Itemized contributions from others $56,906 derived
    • Unitemized contributions (filer-stated lump sum) $19,689 filing-stated
  • Q1 2020 Initial $65,560 mixed
    • Itemized contributions from others $56,851 derived
    • Candidate's own contributions $700 derived
    • Unitemized contributions (filer-stated lump sum) $8,009 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $456,867
Stated spending not itemized (credited) $1,981
Total spent $458,848
From each filing:
  • Q4 2020 Amendment $77,155 mixed
    • Itemized expenditures $76,130 derived
    • Stated spending not itemized (credited) $1,025 filing-stated
  • Pre-General 2020 Amendment $143,127 mixed
    • Itemized expenditures $142,947 derived
    • Stated spending not itemized (credited) $180 filing-stated
  • Q3 2020 Initial $118,227 mixed
    • Itemized expenditures $117,920 derived
    • Stated spending not itemized (credited) $308 filing-stated
  • Pre-Primary 2020 Initial $54,062 mixed
    • Itemized expenditures $54,007 derived
    • Stated spending not itemized (credited) $55 filing-stated
Show 2 more filings
  • Q2 2020 Initial $63,724 mixed
    • Itemized expenditures $63,370 derived
    • Stated spending not itemized (credited) $355 filing-stated
  • Q1 2020 Initial $2,552 mixed
    • Itemized expenditures $2,493 derived
    • Stated spending not itemized (credited) $59 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $37,476 ÷ Raised incl. in-kind: $489,040
Inputs behind Out-of-state share
From outside Tennessee $37,476
Source filings:
Raised incl. in-kind
$489,040
Spent
$458,848

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 0.3% of the campaign’s funds — individuals gave 79%, organizations and PACs 20%.

Candidate’s own money $1K · 0.3% Individuals $388K · 79% Organizations & PACs $100K · 20%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

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Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $1,200 ÷ Everything the campaign raised: $489,040
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $1,200
From individuals $388,035
From organizations and PACs $99,805
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$597average gift
$300median gift
473individual donors
Share of donors Share of dollars
Under $50
0.5%
0.1%
$50–200
8%
2%
$200–1K
72%
43%
$1K–5K
19%
55%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $282,375 ÷ Individual donors: 473
Inputs behind Average gift per individual donor
Total from individual donors $282,375
Median gift $300
Individual donors 473
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

90% of located dollars came from within Tennessee (10% from out of state).

Tennessee $344,154 Out of state $37,476
  • Nashville $283K74%
  • Brentwood $17K4%
  • Long Lake, MN $8K2%
  • Knoxville $5K1%
  • Memphis $5K1%
  • Elsewhere in Tennessee $34K
  • Other out-of-state $29K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $37,476 ÷ Itemized money with a known state: $381,630
Inputs behind Out-of-state share of located dollars
From outside Tennessee $37,476
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Feb 2020 – Jan 2021. Peak $102,306 in Sep 2020. Spending peaked at $183,625 in Oct 2020.

Cash contributions Spent

Bars show $381,930 of $382,180 in itemized contributions. The other $250 can’t be placed in a month — the filing gave no usable date, or recorded no identifiable source.

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $5,482 total; their names are not disclosed here.

Named donor list 792 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Senate Democratic Caucus 2 $25,000.00
Davidson County Democratic Executive Committee 3 $12,125.00
Envision Tennessee PAC 3 $12,000.00
Tennessee Democratic Party 2 $8,000.00
Mark Deutschmann 4 $3,200.00
Kathy Olsen 4 $3,200.00
Frank Garrison 2 $3,200.00
Daniel Heller 2 $3,200.00
Blair Durham 2 $3,200.00
Burton Jablin 5 $3,200.00

Expenditures

31 vendors 135 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Counterpoint Messaging 11 $181,292.68 40%
Convergence Targeting 8 $87,965.71 19%
Tennessee Democratic Party 3 $46,500.00 10%
Hundley, Frank 13 $29,785.00 7%
Triumph Strategies 10 $28,872.13 6%
Drew Singleton 10 $17,500.00 4%
Actblue 6 $13,711.27 3%
Hustle, Inc. 7 $8,768.00 2%
Change Research 1 $7,900.00 2%
Brushfire 1 $7,000.00 2%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Heidi Campbell’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $190,760 42%
  • Printing & mail $95,469 21%
  • Other $52,413 11%
  • Contributions & donations $46,500 10%
  • Field & voter contact $27,800 6%
  • Consulting & professional services $18,689 4%
  • Fundraising & events $17,224 4%
  • Office & operations $8,012 2%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2020 Amended $59,305.31 $30,191.48 Source ↗
Pre-General 2020 Amended $102,595.69 $59,305.31 Source ↗
Q3 2020 $41,159.08 $102,595.69 Source ↗
Pre-Primary 2020 $75,878.80 $41,159.08 Source ↗
Q2 2020 $63,008.16 $75,878.80 Source ↗
Q1 2020 $0.00 $63,008.16 Source ↗