Memphis

Kelly T Keisling — 2010 Tennessee House, District 38 campaign

Tennessee House, District 38 Republican

2010 Tennessee House, District 38

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-General 2010–Q4 2010

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$4,695
as of the Q4 report
→ carried into 2012 TN House 38
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$96,354
includes $3,310 in small gifts the filer reported as a lump sum
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$24,140
goods or services
Total Spent
$56,659
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
59%
$56,659 spent of $96,354 raised (cash)
Donors
40
total donors; qualifying names are listed below
Self-Funded
30%
$36,437 of $120,494 raised, including in-kind · $1,000 donated, $35,437 loaned
Out-of-State
2%
$1,950 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2010 Amendment $4,695 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received. Note: a separate cross-filing check found a loan-balance carryforward discontinuity in the filings behind this figure. The reports have not been reconciled to determine the cause of the unexplained balance change.

Inputs behind Raised (cash)
Itemized contributions from others $16,607
Candidate's own contributions $1,000
Loans received $75,437
Unitemized contributions (filer-stated lump sum) $3,310
Raised (cash) $96,354
From each filing:
  • Q4 2010 Amendment $5,750 mixed
    • Itemized contributions from others $4,350 derived
    • Candidate's own contributions $1,000 derived
    • Unitemized contributions (filer-stated lump sum) $400 filing-stated
  • Pre-General 2010 Amendment $26,844 mixed
    • Itemized contributions from others $1,157 derived
    • Unitemized contributions (filer-stated lump sum) $400 filing-stated
    • Loans $25,287 derived
  • Q3 2010 Initial $16,410 mixed
    • Itemized contributions from others $9,050 derived
    • Unitemized contributions (filer-stated lump sum) $2,360 filing-stated
    • Loans $5,000 derived
  • Pre-Primary 2010 Amendment $10,450 derived
Show 1 more filing
  • Q2 2010 Initial $1,900 mixed
    • Itemized contributions from others $1,600 derived
    • Unitemized contributions (filer-stated lump sum) $150 filing-stated
    • Loans $150 derived
Not attributable to a single filing:
Loans $35,000 derived

Borrowing that no filing dates to its own reporting period — a balance carried forward from an earlier period, or a loan reported without a date. The rest is shown against the filing that reported borrowing it.

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $52,669
Stated spending not itemized (credited) $3,990
Total spent $56,659
From each filing:
  • Q4 2010 Amendment $10,742 mixed
    • Itemized expenditures $9,443 derived
    • Stated spending not itemized (credited) $1,299 filing-stated
  • Pre-General 2010 Amendment $31,798 mixed
    • Itemized expenditures $31,268 derived
    • Stated spending not itemized (credited) $531 filing-stated
  • Q3 2010 Initial $9,054 mixed
    • Itemized expenditures $7,823 derived
    • Stated spending not itemized (credited) $1,231 filing-stated
  • Pre-Primary 2010 Amendment $4,532 mixed
    • Itemized expenditures $3,804 derived
    • Stated spending not itemized (credited) $729 filing-stated
Show 1 more filing
  • Q2 2010 Initial $532 mixed
    • Itemized expenditures $331 derived
    • Stated spending not itemized (credited) $201 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $1,950 ÷ Raised incl. in-kind: $120,494
Inputs behind Out-of-state share
From outside Tennessee $1,950
Source filings:
Raised incl. in-kind
$120,494
Spent
$56,659

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 30% of the campaign’s funds — individuals gave 12%, organizations and PACs 5%, with 53% from other sources.

Candidate’s own money $36K · 30% Individuals $14K · 12% Organizations & PACs $6K · 5% Other sources $64K · 53%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

Show formula

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $36,437 ÷ Everything the campaign raised: $120,494
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $36,437
From individuals $14,160
From organizations and PACs $5,757
Loans other than the candidate's $40,000
In-kind contributions (goods & services) $24,140
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$402average gift
$250median gift
27individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
11%
4%
$200–1K
81%
68%
$1K–5K
7%
28%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $10,850 ÷ Individual donors: 27
Inputs behind Average gift per individual donor
Total from individual donors $10,850
Median gift $250
Individual donors 27
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

88% of located dollars came from within Tennessee (12% from out of state).

Tennessee $14,657 Out of state $1,950
  • Nashville $6K34%
  • Byrdstown $5K29%
  • Elsewhere in Tennessee $4K
  • Other out-of-state $2K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $1,950 ÷ Itemized money with a known state: $16,607
Inputs behind Out-of-state share of located dollars
From outside Tennessee $1,950
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2010 – Dec 2011. Peak $8,700 in Aug 2010. Spending peaked at $32,494 in Oct 2010.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $450 total; their names are not disclosed here.

Named donor list 50 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Legislative Campaign Committee In-Kind 5 $23,140.00
Nashville Republican Women 2 $2,000.00
Insurors of TN PAC 2 $1,500.00
Kelly Keisling Self 1 $1,000.00
Forrest Mullins 2 $1,000.00
Ben S Hwy 111 Fireworks In-Kind 1 $1,000.00
Johnnie Keisling 2 $800.00
American Legislative Exchange Council 1 $750.00
Pfizer PAC 1 $500.00
Larry Head 1 $500.00

Expenditures

43 vendors 59 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Tennessee Legislative Campaign Committee 1 $25,000.00 47%
Desumo Strategies, LLC 2 $3,250.00 6%
Teletarget LLC 1 $3,240.25 6%
Scharfenberger Company Dba PC Signs 1 $2,718.42 5%
Advertising 4 $1,512.75 3%
Cookeville Communications 1 $1,368.00 3%
Citizen Statesman 2 $1,275.25 2%
Independent Herald 3 $1,033.01 2%
Print Mart 1 $951.65 2%
Pickett County Press 2 $904.50 2%

Loans

$75,436.89 in loan principal shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Why this number?

Loan principal shown adds together the amounts listed below.

Show formula

Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $35,437
Other lenders $40,000
Loan principal shown $75,437
Source filings:
Itemized campaign loans
Lender Type Received Principal Repaid Outstanding
Peoples Bank & Trust Other lender Jul 21, 2010 $40,000.00 $35,000.00 $5,000.00
Self (Kelly T Keisling) Candidate loan May 10, 2010 $35,436.89 $0.00 $35,436.89

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Kelly T Keisling’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $37,210 71%
  • Printing & mail $8,503 16%
  • Travel $2,222 4%
  • Other $1,997 4%
  • Fundraising & events $916 2%
  • Office & operations $675 1%
  • Field & voter contact $550 1%
  • Consulting & professional services $322 0.7%
  • Contributions & donations $275 0.6%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2010 Amended $9,687.08 $4,694.97 Source ↗
Pre-General 2010 Amended $14,641.54 $9,687.08 Source ↗
Q3 2010 Late $7,285.42 $14,641.54 Source ↗
Pre-Primary 2010 Amended $1,367.72 $7,285.42 Source ↗
Q2 2010 $0.00 $1,367.72 Source ↗