Memphis

Kelly T Keisling — 2010 Tennessee House, District 38 campaign

Tennessee House, District 38 Republican

2010 Tennessee House, District 38 · totals since Apr 1, 2010

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 5 filings · Pre-General 2010–Q4 2010

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$4,695
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$61,354
includes $3,310 in small gifts the filer reported as a lump sum
Loan entries in filing detail: $75,437. The report totals above govern this headline.
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$24,140
goods or services itemized on these reports
Total Spent
$56,659
Donors
40
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2010 Amendment $4,695 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2010 reported receipts $5,750
Pre-General 2010 reported receipts $26,844
Q3 2010 reported receipts $16,410
Pre-Primary 2010 reported receipts $10,450
Q2 2010 reported receipts $1,900
Reported receipts $61,354
From each filing:
Show 1 more filing
  • Q2 2010 Initial $1,900 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $52,669
Stated spending not itemized (credited) $3,990
Total spent $56,659
From each filing:
  • Q4 2010 Amendment $10,742 mixed
    • Itemized expenditures $9,443 derived
    • Stated spending not itemized (credited) $1,299 filing-stated
  • Pre-General 2010 Amendment $31,798 mixed
    • Itemized expenditures $31,268 derived
    • Stated spending not itemized (credited) $531 filing-stated
  • Q3 2010 Initial $9,054 mixed
    • Itemized expenditures $7,823 derived
    • Stated spending not itemized (credited) $1,231 filing-stated
  • Pre-Primary 2010 Amendment $4,532 mixed
    • Itemized expenditures $3,804 derived
    • Stated spending not itemized (credited) $729 filing-stated
Show 1 more filing
  • Q2 2010 Initial $532 mixed
    • Itemized expenditures $331 derived
    • Stated spending not itemized (credited) $201 filing-stated
Receipts
$61,354
Spent
$56,659

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: loans, interest and other receipts, net of refunds, 66% of receipts on these reports.

The candidate's own contributions, itemized $1K · 2%Individuals, itemized $11K · 18%Organizations and PACs, itemized $6K · 9%Unitemized contributions $3K · 5%Loans, interest and other receipts, net of refunds $40K · 66%

Share of reported receipts: Loans, interest and other receipts, net of refunds compares loans, interest and other receipts, net of refunds with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Loans, interest and other receipts, net of refunds: $40,437 ÷ Reported receipts: $61,354
Inputs behind Share of reported receipts: Loans, interest and other receipts, net of refunds
The candidate's own contributions, itemized $1,000
Individuals, itemized $10,850
Organizations and PACs, itemized $5,757
Unitemized contributions $3,310
Loans, interest and other receipts, net of refunds $40,437
From each filing:
Show 1 more filing
  • Q2 2010 Initial $1,900 filing-stated

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$402average gift
$250median gift
27individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
11%
4%
$200–1K
81%
68%
$1K–5K
7%
28%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $10,850 ÷ Individual donors: 27
Inputs behind Average gift per individual donor
Total from individual donors $10,850
Median gift $250
Individual donors 27
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

88% of located dollars came from within Tennessee (12% from out of state).

Tennessee $14,657 Out of state $1,950
  • Nashville $6K34%
  • Byrdstown $5K29%
  • Elsewhere in Tennessee $4K
  • Other out-of-state $2K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

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Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $1,950 ÷ Itemized money with a known state: $16,607
Inputs behind Out-of-state share of located dollars
From outside Tennessee $1,950
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Apr 2010 – Dec 2011. Peak $8,700 in Aug 2010. Spending peaked at $32,494 in Oct 2010.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 40 donors: organizations, and people whose cumulative giving reached $200. 3 people gave less than $200 in cash; their gifts total $450 and their names are withheld.

40 named donors 50 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Legislative Campaign Committee In-Kind ↺ paid $25,000.00 5 $23,140.00
Nashville Republican Women 2 $2,000.00
Insurors of TN PAC 2 $1,500.00
Kelly Keisling Self 1 $1,000.00
Forrest Mullins 2 $1,000.00
Ben S Hwy 111 Fireworks In-Kind 1 $1,000.00
Johnnie Keisling 2 $800.00
American Legislative Exchange Council ↺ paid $375.00 1 $750.00
Pfizer Inc. PAC 1 $500.00
Tennessee Bankers Association PAC 1 $500.00

Expenditures

43 vendors 59 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Tennessee Legislative Campaign Committee ↺ donor $23,140.00 1 $25,000.00 47%
Desumo Strategies, LLC 2 $3,250.00 6%
Teletarget LLC 1 $3,240.25 6%
Scharfenberger Company Dba PC Signs 1 $2,718.42 5%
Advertising 4 $1,512.75 3%
Cookeville Communications 1 $1,368.00 3%
Citizen Statesman 2 $1,275.25 2%
Independent Herald 3 $1,033.01 2%
Print Mart 1 $951.65 2%
Pickett County Press 2 $904.50 2%

Loans

$75,436.89 in loan balances shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Loan principal shown adds together the amounts listed below.

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Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $35,437
Other lenders $40,000
Loan principal shown $75,437
Source filings:
Itemized campaign loans
Lender Type Received Balance shown Repaid Outstanding
Peoples Bank & Trust Other lender Jul 21, 2010 $40,000.00 $35,000.00 $5,000.00
Self (Kelly T Keisling) Candidate loan May 10, 2010 $35,436.89 $0.00 $35,436.89

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Kelly T Keisling’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $37,210 71%
  • Printing & mail $8,503 16%
  • Travel $2,222 4%
  • Other $1,997 4%
  • Fundraising & events $916 2%
  • Office & operations $675 1%
  • Field & voter contact $550 1%
  • Consulting & professional services $322 0.7%
  • Contributions & donations $275 0.6%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2010 Amended $9,687.08 $4,694.97 Source: Q4 2010 filing Report 36674
Pre-General 2010 Amended $14,641.54 $9,687.08 Source: Pre-General 2010 filing Report 36689
Q3 2010 Late $7,285.42 $14,641.54 Source: Q3 2010 filing Report 33196
Pre-Primary 2010 Amended $1,367.72 $7,285.42 Source: Pre-Primary 2010 filing Report 36688
Q2 2010 $0.00 $1,367.72 Source: Q2 2010 filing Report 30902