Kelly T Keisling — 2012 Tennessee House, District 38 campaign

Tennessee House, District 38 Republican

2012 Tennessee House, District 38 · totals since Jan 16, 2011

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2011–Q4 2012

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$5,058
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$84,873
includes $6,553 in small gifts the filer reported as a lump sum
Loan entries in filing detail: $42,737. The report totals above govern this headline.
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$18,034
goods or services itemized on these reports
Total Spent
$69,510
Donors
131
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2012 Initial $5,058 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2012 reported receipts $4,300
Pre-General 2012 reported receipts $5,474
Q3 2012 reported receipts $36,329
Pre-Primary 2012 reported receipts $6,350
Q2 2012 reported receipts $6,150
Q1 2012 reported receipts $0
Year-End 2011 reported receipts $26,270
Mid-Year 2011 reported receipts $0
Reported receipts $84,873
From each filing:
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Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $63,089
Stated spending not itemized (credited) $6,422
Total spent $69,510
From each filing:
  • Q4 2012 Initial $5,492 mixed
    • Itemized expenditures $4,477 derived
    • Stated spending not itemized (credited) $1,014 filing-stated
  • Pre-General 2012 Amendment $18,168 mixed
    • Itemized expenditures $17,968 derived
    • Stated spending not itemized (credited) $200 filing-stated
  • Q3 2012 Amendment $24,595 mixed
    • Itemized expenditures $22,773 derived
    • Stated spending not itemized (credited) $1,822 filing-stated
  • Pre-Primary 2012 Amendment $978 mixed
    • Itemized expenditures $598 derived
    • Stated spending not itemized (credited) $381 filing-stated
Show 4 more filings
  • Q2 2012 Amendment $6,344 mixed
    • Itemized expenditures $5,122 derived
    • Stated spending not itemized (credited) $1,221 filing-stated
  • Q1 2012 Initial $3,566 mixed
    • Itemized expenditures $2,930 derived
    • Stated spending not itemized (credited) $636 filing-stated
  • Year-End 2011 Supplemental $8,346 mixed
    • Itemized expenditures $7,508 derived
    • Stated spending not itemized (credited) $838 filing-stated
  • Mid-Year 2011 Supplemental $2,022 mixed
    • Itemized expenditures $1,712 derived
    • Stated spending not itemized (credited) $310 filing-stated
Receipts
$84,873
Spent
$69,510

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: organizations and PACs, itemized, 52% of receipts on these reports.

Individuals, itemized $32K · 37%Organizations and PACs, itemized $44K · 52%Unitemized contributions $7K · 8%Loans, interest and other receipts, net of refunds $2K · 3%

Share of reported receipts: Organizations and PACs, itemized compares organizations and pacs, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Organizations and PACs, itemized: $44,350 ÷ Reported receipts: $84,873
Inputs behind Share of reported receipts: Organizations and PACs, itemized
Individuals, itemized $31,670
Organizations and PACs, itemized $44,350
Unitemized contributions $6,553
Loans, interest and other receipts, net of refunds $2,300
From each filing:
Show 4 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$446average gift
$250median gift
71individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
4%
1%
$200–1K
85%
62%
$1K–5K
11%
37%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $31,670 ÷ Individual donors: 71
Inputs behind Average gift per individual donor
Total from individual donors $31,670
Median gift $250
Individual donors 71

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

88% of located dollars came from within Tennessee (12% from out of state).

Tennessee $66,870 Out of state $9,150
  • Nashville $24K32%
  • Byrdstown $7K9%
  • Crossville $5K7%
  • Celina $4K5%
  • Franklin $3K4%
  • Elsewhere in Tennessee $24K
  • Other out-of-state $9K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

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Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $9,150 ÷ Itemized money with a known state: $76,020
Inputs behind Out-of-state share of located dollars
From outside Tennessee $9,150

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2011 – Sep 2013. Peak $25,750 in Sep 2012. Spending peaked at $18,400 in Oct 2012.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 132 donors: organizations, and people whose cumulative giving reached $200. 3 people gave less than $200 in cash; their gifts total $450 and their names are withheld.

132 named donors 167 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
House Republican Caucus In-Kind 5 $11,288.77
Tennessee Republican Caucus In-Kind 2 $4,550.00
Beth Harwell 2 $2,800.00
Fitzgerald Truck Parts Sales LLC 2 $2,800.00
Tennesseans for Good State Government PAC 1 $2,500.00
Att Tennessee PAC 3 $2,000.00
Jackson County Republican Party ↺ paid $300.00 2 $2,000.00
Gerald McCormick 2 $2,000.00
Tennessee Highway Contractors PAC 2 $1,500.00
Insurors of TN PAC 2 $1,500.00

Expenditures

62 vendors 93 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Tennessee Legislative Campaign Committee 3 $20,724.00 33%
Nuimage Marketing 2 $3,678.55 6%
Party Source & Rental, LLC 1 $3,505.14 6%
PCS MKT Group, LLC 1 $3,187.66 5%
Jessica Stephens 2 $2,340.39 4%
Strouds BBQ 1 $2,290.63 4%
Margin of Victory Partners 2 $1,920.00 3%
State of Tennessee 4 $1,800.00 3%
United States Postal Service 3 $1,795.00 3%
Nuimage Marketing Services 2 $1,607.07 3%

Loans

$42,736.89 in loan balances shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Loan principal shown adds together the amounts listed below.

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Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $37,737
Other lenders $5,000
Loan principal shown $42,737
Itemized campaign loans
Lender Type Received Balance shown Repaid Outstanding
Self (Kelly T Keisling) Candidate loan Nov 1, 2011 $37,736.89 $15,000.00 $22,736.89
Peoples Bank & Trust Other lender — $5,000.00 $0.00 $5,000.00

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Kelly T Keisling’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $28,430 45%
  • Other $10,267 16%
  • Contributions & donations $8,035 13%
  • Advertising & media $6,477 10%
  • Field & voter contact $3,537 6%
  • Fundraising & events $2,890 5%
  • Consulting & professional services $1,328 2%
  • Travel $1,190 2%
  • Office & operations $933 1%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2012 $21,249.16 $5,057.59 Source: Q4 2012 filing Report 46082
Pre-General 2012 Amended $33,943.33 $21,249.16 Source: Pre-General 2012 filing Report 46089
Q3 2012 Amended $22,208.93 $33,943.33 Source: Q3 2012 filing Report 44630
Pre-Primary 2012 Amended $16,836.94 $22,208.93 Source: Pre-Primary 2012 filing Report 43635
Q2 2012 Amended $17,030.66 $16,836.94 Source: Q2 2012 filing Report 41778
Q1 2012 $20,597.08 $17,030.66 Source: Q1 2012 filing Report 39880
Year-End 2011 $2,673.27 $20,597.08 Source: Year-End 2011 filing Report 38745
Mid-Year 2011 $4,694.97 $2,673.27 Source: Mid-Year 2011 filing Report 37140