Memphis

Kelly T Keisling — 2012 Tennessee House, District 38 campaign

Tennessee House, District 38 Republican

2012 Tennessee House, District 38

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2011–Q4 2012

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$5,058
as of the Q4 report
→ carried into 2014 TN House 38
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$125,310
includes $6,553 in small gifts the filer reported as a lump sum
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$18,034
goods or services
Total Spent
$69,510
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
55%
$69,510 spent of $125,310 raised (cash)
Donors
131
total donors; qualifying names are listed below
Self-Funded
26%
$37,737 of $143,344 raised, including in-kind · campaign loans
Out-of-State
6%
$9,150 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2012 Initial $5,058 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $76,020
Loans received $42,737
Unitemized contributions (filer-stated lump sum) $6,553
Raised (cash) $125,310
From each filing:
  • Q4 2012 Initial $4,300 mixed
    • Itemized contributions from others $4,100 derived
    • Unitemized contributions (filer-stated lump sum) $200 filing-stated
  • Pre-General 2012 Amendment $5,474 mixed
    • Itemized contributions from others $5,000 derived
    • Unitemized contributions (filer-stated lump sum) $474 filing-stated
  • Q3 2012 Amendment $36,329 mixed
    • Itemized contributions from others $30,550 derived
    • Unitemized contributions (filer-stated lump sum) $5,779 filing-stated
  • Pre-Primary 2012 Amendment $6,350 mixed
    • Itemized contributions from others $6,250 derived
    • Unitemized contributions (filer-stated lump sum) $100 filing-stated
Show 2 more filings
Not attributable to a single filing:
Loans $40,437 derived

Borrowing that no filing dates to its own reporting period — a balance carried forward from an earlier period, or a loan reported without a date. The rest is shown against the filing that reported borrowing it.

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $63,089
Stated spending not itemized (credited) $6,422
Total spent $69,510
From each filing:
  • Q4 2012 Initial $5,492 mixed
    • Itemized expenditures $4,477 derived
    • Stated spending not itemized (credited) $1,014 filing-stated
  • Pre-General 2012 Amendment $18,168 mixed
    • Itemized expenditures $17,968 derived
    • Stated spending not itemized (credited) $200 filing-stated
  • Q3 2012 Amendment $24,595 mixed
    • Itemized expenditures $22,773 derived
    • Stated spending not itemized (credited) $1,822 filing-stated
  • Pre-Primary 2012 Amendment $978 mixed
    • Itemized expenditures $598 derived
    • Stated spending not itemized (credited) $381 filing-stated
Show 4 more filings
  • Q2 2012 Amendment $6,344 mixed
    • Itemized expenditures $5,122 derived
    • Stated spending not itemized (credited) $1,221 filing-stated
  • Q1 2012 Initial $3,566 mixed
    • Itemized expenditures $2,930 derived
    • Stated spending not itemized (credited) $636 filing-stated
  • Year-End 2011 Supplemental $8,346 mixed
    • Itemized expenditures $7,508 derived
    • Stated spending not itemized (credited) $838 filing-stated
  • Mid-Year 2011 Supplemental $2,022 mixed
    • Itemized expenditures $1,712 derived
    • Stated spending not itemized (credited) $310 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $9,150 ÷ Raised incl. in-kind: $143,344
Inputs behind Out-of-state share
From outside Tennessee $9,150
Source filings:
Raised incl. in-kind
$143,344
Spent
$69,510

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 26% of the campaign’s funds — individuals gave 27%, organizations and PACs 31%, with 16% from other sources.

Candidate’s own money $38K · 26% Individuals $38K · 27% Organizations & PACs $44K · 31% Other sources $23K · 16%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

Show formula

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $37,737 ÷ Everything the campaign raised: $143,344
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $37,737
From individuals $38,223
From organizations and PACs $44,350
Loans other than the candidate's $5,000
In-kind contributions (goods & services) $18,034
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$446average gift
$250median gift
71individual donors
Share of donors Share of dollars
Under $50
0%
0%
$50–200
4%
1%
$200–1K
85%
62%
$1K–5K
11%
37%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $31,670 ÷ Individual donors: 71
Inputs behind Average gift per individual donor
Total from individual donors $31,670
Median gift $250
Individual donors 71
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

88% of located dollars came from within Tennessee (12% from out of state).

Tennessee $66,870 Out of state $9,150
  • Nashville $24K32%
  • Byrdstown $7K9%
  • Crossville $5K7%
  • Celina $4K5%
  • Franklin $3K4%
  • Elsewhere in Tennessee $24K
  • Other out-of-state $9K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $9,150 ÷ Itemized money with a known state: $76,020
Inputs behind Out-of-state share of located dollars
From outside Tennessee $9,150
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2011 – Sep 2013. Peak $25,750 in Sep 2012. Spending peaked at $18,400 in Oct 2012.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $450 total; their names are not disclosed here.

Named donor list 167 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
House Republican Caucus In-Kind 5 $11,288.77
Tennessee Republican Caucus In-Kind 2 $4,550.00
Beth Harwell 2 $2,800.00
Fitzgerald Truck Parts Sales LLC 2 $2,800.00
Harwell PAC 1 $2,500.00
Att Tennessee PAC 3 $2,000.00
Jackson County Republican Party 2 $2,000.00
Gerald McCormick 2 $2,000.00
Tennessee Highway Contractors PAC 2 $1,500.00
Insurors of TN PAC 2 $1,500.00

Expenditures

62 vendors 93 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Tennessee Legislative Campaign Committee 3 $20,724.00 33%
Nuimage Marketing 2 $3,678.55 6%
Party Source & Rental, LLC 1 $3,505.14 6%
PCS MKT Group, LLC 1 $3,187.66 5%
Jessica Stephens 2 $2,340.39 4%
Strouds BBQ 1 $2,290.63 4%
Margin of Victory Partners 2 $1,920.00 3%
State of Tennessee 4 $1,800.00 3%
United States Postal Service 3 $1,795.00 3%
Nuimage Marketing Services 2 $1,607.07 3%

Loans

$42,736.89 in loan principal shown. The filings date all of it to this campaign. Later reports can repeat an outstanding loan, so each reconstructed lender balance is counted once below.

Why this number?

Loan principal shown adds together the amounts listed below.

Show formula

Loan schedules can repeat an outstanding debt on later reports. This is the reconstructed principal for each lender, counted once, split between candidate or family loans and all other lenders. Repayments and outstanding balances are shown separately in the ledger.

Inputs behind Loan principal shown
Candidate and family loans $37,737
Other lenders $5,000
Loan principal shown $42,737
Source filings:
Itemized campaign loans
Lender Type Received Principal Repaid Outstanding
Self (Kelly T Keisling) Candidate loan Nov 1, 2011 $37,736.89 $15,000.00 $22,736.89
Peoples Bank & Trust Other lender — $5,000.00 $0.00 $5,000.00

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Kelly T Keisling’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $28,430 45%
  • Other $10,267 16%
  • Contributions & donations $8,035 13%
  • Advertising & media $6,477 10%
  • Field & voter contact $3,537 6%
  • Fundraising & events $2,890 5%
  • Consulting & professional services $1,328 2%
  • Travel $1,190 2%
  • Office & operations $933 1%

Loans

Campaign loans
Lender Amount Date Received Outstanding Repaid

Each loan shows its balance as of the candidate's most recent filing; repayments since then appear when the next report is filed.

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2012 $21,249.16 $5,057.59 Source ↗
Pre-General 2012 Amended $33,943.33 $21,249.16 Source ↗
Q3 2012 Amended $22,208.93 $33,943.33 Source ↗
Pre-Primary 2012 Amended $16,836.94 $22,208.93 Source ↗
Q2 2012 Amended $17,030.66 $16,836.94 Source ↗
Q1 2012 $20,597.08 $17,030.66 Source ↗
Year-End 2011 $2,673.27 $20,597.08 Source ↗
Mid-Year 2011 $4,694.97 $2,673.27 Source ↗