Memphis

Gloria Johnson — 2018 Tennessee House, District 13 campaign

Tennessee House, District 13 Democratic

2018 Tennessee House, District 13

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2017–Q4 2018

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$8,221
as of the Q4 report
→ carried into 2020 TN House 13
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$211,017
includes $100 in small gifts the filer reported as a lump sum
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$1,757
goods or services
Total Spent
$206,686
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
98%
$206,686 spent of $211,017 raised (cash)
Donors
765
total donors; qualifying names are listed below
Self-Funded
0.1%
$5 of $212,774 raised, including in-kind · self-contributions
Out-of-State
14%
$29,216 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2018 Initial $8,221 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $210,912
Candidate's own contributions $5
Unitemized contributions (filer-stated lump sum) $100
Raised (cash) $211,017
From each filing:
  • Q4 2018 Initial $11,194 derived
  • Pre-General 2018 Amendment $44,477 derived
  • Q3 2018 Amendment $70,504 mixed
    • Itemized contributions from others $70,429 derived
    • Unitemized contributions (filer-stated lump sum) $75 filing-stated
  • Pre-Primary 2018 Initial $5,686 derived
Show 2 more filings
  • Q2 2018 Initial $41,481 mixed
    • Itemized contributions from others $41,456 derived
    • Unitemized contributions (filer-stated lump sum) $25 filing-stated
  • Q1 2018 Amendment $37,676 derived

Total spent adds together the amounts listed below.

Show formula

Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $205,791
Stated spending not itemized (credited) $895
Total spent $206,686
From each filing:
  • Q4 2018 Initial $16,324 mixed
    • Itemized expenditures $15,890 derived
    • Stated spending not itemized (credited) $435 filing-stated
  • Pre-General 2018 Amendment $130,409 mixed
    • Itemized expenditures $130,288 derived
    • Stated spending not itemized (credited) $122 filing-stated
  • Q3 2018 Amendment $17,700 mixed
    • Itemized expenditures $17,541 derived
    • Stated spending not itemized (credited) $158 filing-stated
  • Pre-Primary 2018 Initial $8,351 derived
Show 3 more filings
  • Q2 2018 Initial $28,549 mixed
    • Itemized expenditures $28,411 derived
    • Stated spending not itemized (credited) $138 filing-stated
  • Q1 2018 Amendment $5,311 derived
  • Mid-Year 2017 Supplemental $42 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $29,216 ÷ Raised incl. in-kind: $212,774
Inputs behind Out-of-state share
From outside Tennessee $29,216
Source filings:
Raised incl. in-kind
$212,774
Spent
$206,686

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

The candidate’s own money made up 0.1% of the campaign’s funds — individuals gave 63%, organizations and PACs 36%.

Candidate’s own money $5 · 0.1% Individuals $135K · 63% Organizations & PACs $76K · 36%
Why this number?

Share from the candidate compares from the candidate's own money with everything the campaign raised.

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Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is the candidate divided by the total.

From the candidate's own money: $5 ÷ Everything the campaign raised: $212,774
Inputs behind Share from the candidate
Candidate's own money (incl. self-loans) $5
From individuals $135,045
From organizations and PACs $75,967
In-kind contributions (goods & services) $1,757
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$182average gift
$100median gift
741individual donors
Share of donors Share of dollars
Under $50
26%
3%
$50–200
47%
22%
$200–1K
24%
44%
$1K–5K
4%
30%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $134,945 ÷ Individual donors: 741
Inputs behind Average gift per individual donor
Total from individual donors $134,945
Median gift $100
Individual donors 741
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

86% of located dollars came from within Tennessee (14% from out of state).

Tennessee $181,696 Out of state $29,216
  • Knoxville $87K41%
  • Nashville $68K32%
  • Lanham, MD $16K7%
  • Washington, DC $7K3%
  • Maryville $1K0.6%
  • Elsewhere in Tennessee $25K
  • Other out-of-state $7K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $29,216 ÷ Itemized money with a known state: $210,912
Inputs behind Out-of-state share of located dollars
From outside Tennessee $29,216
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2018 – Jan 2019. Peak $54,233 in Oct 2018. Spending peaked at $130,897 in Oct 2018.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $34,155 total; their names are not disclosed here.

Named donor list 528 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Democratic Party 2 $19,100.00
Tennessee Tomorrow PAC 3 $16,600.00
Intl Assn Heat Frost Insulators Allied Workers 2 $15,600.00
Women for Tennessee S Future PAC 1 $4,000.00
Mike Stewart 2 $3,000.00
William Freeman 2 $3,000.00
Tennessee Laborers PAC 1 $2,500.00
Tennessee State United Auto Workers PAC (UAW) 1 $2,500.00
John Smartt 3 $2,500.00
Zachary Liff 2 $2,500.00

Expenditures

67 vendors 216 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Media Fortitude Partners 2 $65,000.00 32%
Tennessee Democratic Party 4 $35,500.00 17%
Burklin, Sara 19 $28,674.17 14%
Triumph Strategies 8 $19,612.00 10%
Greenburg Quinlan Rosner 1 $18,200.00 9%
Stanford Campaigns 2 $7,410.00 4%
Greenlight Media Strategies 3 $5,012.86 2%
Heritage Advertising 1 $3,015.70 1%
NGP VAN 12 $2,790.00 1%
Johnson, Cameron 4 $2,550.00 1%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Consulting & professional services $79,207 38%
  • Advertising & media $72,279 35%
  • Contributions & donations $36,451 18%
  • Printing & mail $8,967 4%
  • Office & operations $5,171 3%
  • Fundraising & events $2,497 1%
  • Travel $829 0.5%
  • Other $391 0.2%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2018 $13,351.85 $8,221.45 Source ↗
Pre-General 2018 Amended $99,284.69 $13,351.85 Source ↗
Q3 2018 Amended $46,480.79 $99,284.69 Source ↗
Pre-Primary 2018 $49,146.14 $46,480.79 Source ↗
Q2 2018 $36,213.67 $49,146.14 Source ↗
Q1 2018 Amended $3,848.48 $36,213.67 Source ↗
Year-End 2017 $3,848.48 $3,848.48 Source ↗
Mid-Year 2017 Late $3,890.48 $3,848.48 Source ↗