Memphis

Gloria Johnson — 2018 Tennessee House, District 13 campaign

Tennessee House, District 13 Democratic

2018 Tennessee House, District 13 · totals since Jan 16, 2017

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2017–Q4 2018

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$8,221
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$211,017
includes $100 in small gifts the filer reported as a lump sum
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$1,757
goods or services itemized on these reports
Total Spent
$206,686
Donors
762
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2018 Initial $8,221 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2018 reported receipts $11,194
Pre-General 2018 reported receipts $44,477
Q3 2018 reported receipts $70,504
Pre-Primary 2018 reported receipts $5,686
Q2 2018 reported receipts $41,481
Q1 2018 reported receipts $37,676
Year-End 2017 reported receipts $0
Mid-Year 2017 reported receipts $0
Reported receipts $211,017
From each filing:
Show 4 more filings

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $205,791
Stated spending not itemized (credited) $895
Total spent $206,686
From each filing:
  • Q4 2018 Initial $16,324 mixed
    • Itemized expenditures $15,890 derived
    • Stated spending not itemized (credited) $435 filing-stated
  • Pre-General 2018 Amendment $130,409 mixed
    • Itemized expenditures $130,288 derived
    • Stated spending not itemized (credited) $122 filing-stated
  • Q3 2018 Amendment $17,700 mixed
    • Itemized expenditures $17,541 derived
    • Stated spending not itemized (credited) $158 filing-stated
  • Pre-Primary 2018 Initial $8,351 derived
Show 3 more filings
  • Q2 2018 Initial $28,549 mixed
    • Itemized expenditures $28,411 derived
    • Stated spending not itemized (credited) $138 filing-stated
  • Q1 2018 Amendment $5,311 derived
  • Mid-Year 2017 Supplemental $42 filing-stated
Receipts
$211,017
Spent
$206,686

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 64% of receipts on these reports.

Individuals, itemized $135K · 64%Organizations and PACs, itemized $76K · 36%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $134,945 ÷ Reported receipts: $211,017
Inputs behind Share of reported receipts: Individuals, itemized
The candidate's own contributions, itemized $5
Individuals, itemized $134,945
Organizations and PACs, itemized $75,967
Unitemized contributions $100
From each filing:
Show 4 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$183average gift
$100median gift
738individual donors
Share of donors Share of dollars
Under $50
26%
3%
$50–200
47%
22%
$200–1K
24%
44%
$1K–5K
4%
31%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $134,945 ÷ Individual donors: 738
Inputs behind Average gift per individual donor
Total from individual donors $134,945
Median gift $100
Individual donors 738
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

86% of located dollars came from within Tennessee (14% from out of state).

Tennessee $181,696 Out of state $29,216
  • Knoxville $87K41%
  • Nashville $68K32%
  • Lanham, MD $16K7%
  • Washington, DC $7K3%
  • Maryville $1K0.6%
  • Elsewhere in Tennessee $25K
  • Other out-of-state $7K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

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Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $29,216 ÷ Itemized money with a known state: $210,912
Inputs behind Out-of-state share of located dollars
From outside Tennessee $29,216
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2018 – Jan 2019. Peak $54,233 in Oct 2018. Spending peaked at $130,897 in Oct 2018.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 229 donors: organizations, and people whose cumulative giving reached $200. 536 people gave less than $200 in cash; their gifts total $34,055 and their names are withheld.

229 named donors 529 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Democratic Party ↺ paid $35,500.00 2 $19,100.00
Tennessee Tomorrow PAC 3 $16,600.00
Intl Assn Heat Frost Insulators Allied Workers 2 $15,600.00
Women for Tennessee S Future PAC 1 $4,000.00
Mike Stewart 2 $3,000.00
William Freeman 2 $3,000.00
Tennessee Laborers PAC 1 $2,500.00
Tennessee State United Auto Workers PAC (UAW) 1 $2,500.00
John Smartt 3 $2,500.00
Zachary Liff 2 $2,500.00

Expenditures

67 vendors 216 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Media Fortitude Partners 2 $65,000.00 32%
Tennessee Democratic Party ↺ donor $19,100.00 4 $35,500.00 17%
Burklin, Sara 19 $28,674.17 14%
Triumph Strategies 8 $19,612.00 10%
Greenburg Quinlan Rosner 1 $18,200.00 9%
Stanford Campaigns 2 $7,410.00 4%
Greenlight Media Strategies 3 $5,012.86 2%
Heritage Advertising 1 $3,015.70 1%
NGP VAN 12 $2,790.00 1%
Johnson, Cameron ↺ donor $500.00 4 $2,550.00 1%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Consulting & professional services $79,207 38%
  • Advertising & media $72,279 35%
  • Contributions & donations $36,451 18%
  • Printing & mail $8,967 4%
  • Office & operations $5,171 3%
  • Fundraising & events $2,497 1%
  • Travel $829 0.5%
  • Other $391 0.2%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2018 $13,351.85 $8,221.45 Source: Q4 2018 filing Report 81801
Pre-General 2018 Amended $99,284.69 $13,351.85 Source: Pre-General 2018 filing Report 81675
Q3 2018 Amended $46,480.79 $99,284.69 Source: Q3 2018 filing Report 80472
Pre-Primary 2018 $49,146.14 $46,480.79 Source: Pre-Primary 2018 filing Report 77148
Q2 2018 $36,213.67 $49,146.14 Source: Q2 2018 filing Report 75113
Q1 2018 Amended $3,848.48 $36,213.67 Source: Q1 2018 filing Report 75355
Year-End 2017 $3,848.48 $3,848.48 Source: Year-End 2017 filing Report 73761
Mid-Year 2017 Late $3,890.48 $3,848.48 Source: Mid-Year 2017 filing Report 72228