Memphis

Gloria Johnson — 2022 Tennessee House, District 90 campaign

Tennessee House, District 90 Democratic

2022 Tennessee House, District 90 · totals since Jan 16, 2021

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2021–Q4 2022

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$12,175
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$260,750
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$3,074
goods or services itemized on these reports
Total Spent
$250,368
Donors
1,067
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2022 Initial $12,175 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2022 reported receipts $5,890
Pre-General 2022 reported receipts $65,650
Q3 2022 reported receipts $63,111
Pre-Primary 2022 reported receipts $47,121
Q2 2022 reported receipts $54,866
Q1 2022 reported receipts $0
Year-End 2021 reported receipts $24,112
Mid-Year 2021 reported receipts $0
Reported receipts $260,750
From each filing:
Show 4 more filings

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $250,368
Total spent $250,368
From each filing:
Show 4 more filings
Receipts
$260,750
Spent
$250,368

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 74% of receipts on these reports.

Individuals, itemized $193K · 74%Organizations and PACs, itemized $68K · 26%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $192,950 ÷ Reported receipts: $260,750
Inputs behind Share of reported receipts: Individuals, itemized
Individuals, itemized $192,950
Organizations and PACs, itemized $67,800
From each filing:
Show 4 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$184average gift
$100median gift
1,047individual donors
Share of donors Share of dollars
Under $50
25%
3%
$50–200
49%
23%
$200–1K
23%
44%
$1K–5K
3%
30%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $192,950 ÷ Individual donors: 1047
Inputs behind Average gift per individual donor
Total from individual donors $192,950
Median gift $100
Individual donors 1047
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

91% of located dollars came from within Tennessee (9% from out of state).

Tennessee $237,110 Out of state $23,640
  • Knoxville $114K44%
  • Nashville $79K30%
  • Chattanooga $5K2%
  • Powell $5K2%
  • Clinton $3K1.0%
  • Elsewhere in Tennessee $32K
  • Other out-of-state $24K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

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Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $23,640 ÷ Itemized money with a known state: $260,750
Inputs behind Out-of-state share of located dollars
From outside Tennessee $23,640
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2021 – Jan 2023. Peak $66,519 in Oct 2022. Spending peaked at $126,321 in Oct 2022.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 296 donors: organizations, and people whose cumulative giving reached $200. 772 people gave less than $200 in cash; their gifts total $49,597 and their names are withheld.

296 named donors 801 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Tomorrow PAC ↺ paid $1,000.00 2 $22,500.00
Tennessee Legislative Democrats 1 $10,000.00
Women for Tennessee S Future PAC 1 $8,300.00
Intl Assn Heat Frost Insulators Allied Workers 1 $7,800.00
Tennessee Educ Assn Fund for Children Public Edu 2 $6,000.00
Janet Lawson 2 $3,200.00
Phillip Lawson 2 $3,200.00
Rosa Smothers 2 $3,200.00
Olan Mills 2 $3,200.00
Bob Freeman 3 $3,200.00

Expenditures

54 vendors 176 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
76 Words 3 $95,000.00 38%
Greenlight Media Strategies 6 $64,295.87 26%
Burklin, Sara 19 $34,000.00 14%
Ascertainment Marketing, Inc. 2 $14,925.00 6%
Triumph Strategies 2 $10,000.00 4%
Change Research 1 $8,000.00 3%
Actblue 27 $5,911.86 2%
Parrott Printing 1 $3,801.57 2%
NGP VAN 5 $3,422.00 1%
Democratic Ads 3 $3,200.00 1%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $134,121 54%
  • Consulting & professional services $55,872 22%
  • Printing & mail $50,028 20%
  • Office & operations $7,210 3%
  • Contributions & donations $2,575 1%
  • Other $353 0.2%
  • Staff & payroll $161 0.1%
  • Fundraising & events $49 0.1%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2022 $73,315.44 $12,175.25 Source: Q4 2022 filing Report 107726
Pre-General 2022 $131,969.59 $73,315.44 Source: Pre-General 2022 filing Report 104998
Q3 2022 $99,616.36 $131,969.59 Source: Q3 2022 filing Report 102625
Pre-Primary 2022 $56,944.44 $99,616.36 Source: Pre-Primary 2022 filing Report 101450
Q2 2022 Amended $17,280.95 $56,944.44 Source: Q2 2022 filing Report 103685
Q1 2022 $21,150.35 $17,280.95 Source: Q1 2022 filing Report 99218
Year-End 2021 Amended $390.83 $21,150.35 Source: Year-End 2021 filing Report 99942
Mid-Year 2021 $1,793.29 $390.83 Source: Mid-Year 2021 filing Report 95855