Memphis

Gloria Johnson — 2014 Tennessee House, District 13 campaign

Tennessee House, District 13 Democratic

2014 Tennessee House, District 13

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2013–Q4 2014

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$2,376
as of the Q4 report
→ carried into 2016 TN House 13
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$216,663
includes $2,019 in small gifts the filer reported as a lump sum
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$1,002
goods or services
Total Spent
$222,434
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
102.6%
$222,434 spent of $216,663 raised (cash) · opened with $8,147
Donors
641
total donors; qualifying names are listed below
Out-of-State
6%
$13,212 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2014 Initial $2,376 filing-stated

Raised (cash) adds together the amounts listed below.

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Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $214,644
Unitemized contributions (filer-stated lump sum) $2,019
Raised (cash) $216,663
From each filing:
  • Q4 2014 Initial $6,880 derived
  • Pre-General 2014 Amendment $36,995 derived
  • Q3 2014 Amendment $28,123 mixed
    • Itemized contributions from others $27,324 derived
    • Unitemized contributions (filer-stated lump sum) $799 filing-stated
  • Pre-Primary 2014 Amendment $11,983 derived
Show 3 more filings
  • Q2 2014 Amendment $43,318 derived
  • Year-End 2013 Amendment $73,365 mixed
    • Itemized contributions from others $72,195 derived
    • Unitemized contributions (filer-stated lump sum) $1,170 filing-stated
  • Mid-Year 2013 Amendment $15,998 mixed
    • Itemized contributions from others $15,948 derived
    • Unitemized contributions (filer-stated lump sum) $50 filing-stated

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $220,150
Stated spending not itemized (credited) $2,284
Total spent $222,434
From each filing:
  • Q4 2014 Initial $36,597 mixed
    • Itemized expenditures $34,388 derived
    • Stated spending not itemized (credited) $2,210 filing-stated
  • Pre-General 2014 Amendment $126,364 derived
  • Q3 2014 Amendment $15,175 derived
  • Pre-Primary 2014 Amendment $10,990 derived
Show 4 more filings
  • Q2 2014 Amendment $16,581 derived
  • Q1 2014 Amendment $6,221 derived
  • Year-End 2013 Amendment $9,927 mixed
    • Itemized expenditures $9,852 derived
    • Stated spending not itemized (credited) $75 filing-stated
  • Mid-Year 2013 Amendment $578 derived

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

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Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $13,212 ÷ Raised incl. in-kind: $217,665
Inputs behind Out-of-state share
From outside Tennessee $13,212
Source filings:
Raised incl. in-kind
$217,665
Spent
$222,434

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Individuals gave 46%; organizations and PACs gave 54%.

Individuals $100K · 46% Organizations & PACs $117K · 54%
Why this number?

Share from individuals compares from individuals with everything the campaign raised.

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Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is individuals divided by the total.

From individuals: $99,651 ÷ Everything the campaign raised: $217,665
Inputs behind Share from individuals
From individuals $99,651
From organizations and PACs $117,012
In-kind contributions (goods & services) $1,002
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$169average gift
$100median gift
577individual donors
Share of donors Share of dollars
Under $50
25%
3%
$50–200
51%
25%
$200–1K
22%
47%
$1K–5K
2%
19%
$5K+
0.2%
5%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $97,631 ÷ Individual donors: 577
Inputs behind Average gift per individual donor
Total from individual donors $97,631
Median gift $100
Individual donors 577
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

94% of located dollars came from within Tennessee (6% from out of state).

Tennessee $201,432 Out of state $13,212
  • Nashville $107K50%
  • Knoxville $62K29%
  • Washington, DC $9K4%
  • Sevierville $2K1.0%
  • Brentwood $1K0.6%
  • Elsewhere in Tennessee $29K
  • Other out-of-state $5K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $13,212 ÷ Itemized money with a known state: $214,644
Inputs behind Out-of-state share of located dollars
From outside Tennessee $13,212
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2013 – Aug 2015. Peak $49,005 in Jan 2014. Spending peaked at $138,640 in Oct 2014.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $28,010 total; their names are not disclosed here.

Named donor list 397 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Tomorrow PAC 4 $26,000.00
Battleground Tennessee PAC 3 $14,000.00
Tennessee Educ Assn Fund for Children Public Edu 4 $13,400.00
Tennessee Employees Action Movement PAC Includes In-Kind 4 $10,512.71
Int L Brotherhood of Electrical Workers Education 1 $5,000.00
Tennessee State Council, Service Employees International Union (SEIU) 1 $3,000.00
Fitz PAC 2 $3,000.00
Tennessee Laborers PAC 1 $2,500.00
Cwa Cope PCC PAC 1 $2,500.00
Lawyers Involved for TN 3 $2,500.00

Expenditures

89 vendors 199 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Hopkins Sachs Inc. 7 $76,205.03 35%
Ascertainment Marketing, Inc. 5 $65,647.50 30%
Mackay, Ryan 13 $22,500.00 10%
Lincoln Park Strategies 1 $12,500.00 6%
Teets, Kevin 2 $5,250.00 2%
Castle, Sara 5 $4,500.00 2%
Yount,Tyler 3 $3,250.00 1%
Evolution Strategies 1 $2,474.00 1%
Heritage Advertising 1 $2,393.10 1%
All Occasions Catering 2 $1,389.66 0.7%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $78,101 35%
  • Advertising & media $71,980 33%
  • Consulting & professional services $53,708 24%
  • Fundraising & events $7,573 3%
  • Contributions & donations $4,520 2%
  • Office & operations $2,854 1%
  • Other $627 0.3%
  • Field & voter contact $522 0.3%
  • Travel $264 0.2%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2014 $32,092.79 $2,375.66 Source ↗
Pre-General 2014 Amended $121,462.11 $32,092.79 Source ↗
Q3 2014 Amended $108,514.22 $121,462.11 Source ↗
Pre-Primary 2014 Amended $107,521.40 $108,514.22 Source ↗
Q2 2014 Amended $80,783.92 $107,521.40 Source ↗
Q1 2014 Amended $87,004.96 $80,783.92 Source ↗
Year-End 2013 Amended $23,566.71 $87,004.96 Source ↗
Mid-Year 2013 Amended $8,146.55 $23,566.71 Source ↗