Memphis

Gloria Johnson — 2014 Tennessee House, District 13 campaign

Tennessee House, District 13 Democratic

2014 Tennessee House, District 13 · totals since Jan 16, 2013

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2013–Q4 2014

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$2,376
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$216,663
includes $2,019 in small gifts the filer reported as a lump sum
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$1,002
goods or services itemized on these reports
Total Spent
$222,434
Donors
637
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2014 Initial $2,376 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2014 reported receipts $6,880
Pre-General 2014 reported receipts $36,995
Q3 2014 reported receipts $28,123
Pre-Primary 2014 reported receipts $11,983
Q2 2014 reported receipts $43,318
Q1 2014 reported receipts $0
Year-End 2013 reported receipts $73,365
Mid-Year 2013 reported receipts $15,998
Reported receipts $216,663
From each filing:
Show 4 more filings

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $220,150
Stated spending not itemized (credited) $2,284
Total spent $222,434
From each filing:
  • Q4 2014 Initial $36,597 mixed
    • Itemized expenditures $34,388 derived
    • Stated spending not itemized (credited) $2,210 filing-stated
  • Pre-General 2014 Amendment $126,364 derived
  • Q3 2014 Amendment $15,175 derived
  • Pre-Primary 2014 Amendment $10,990 derived
Show 4 more filings
  • Q2 2014 Amendment $16,581 derived
  • Q1 2014 Amendment $6,221 derived
  • Year-End 2013 Amendment $9,927 mixed
    • Itemized expenditures $9,852 derived
    • Stated spending not itemized (credited) $75 filing-stated
  • Mid-Year 2013 Amendment $578 derived
Receipts
$216,663
Spent
$222,434

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: organizations and PACs, itemized, 54% of receipts on these reports.

Individuals, itemized $98K · 45%Organizations and PACs, itemized $117K · 54%

Share of reported receipts: Organizations and PACs, itemized compares organizations and pacs, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Organizations and PACs, itemized: $117,012 ÷ Reported receipts: $216,663
Inputs behind Share of reported receipts: Organizations and PACs, itemized
Individuals, itemized $97,631
Organizations and PACs, itemized $117,012
Unitemized contributions $2,019
From each filing:
Show 4 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$170average gift
$100median gift
575individual donors
Share of donors Share of dollars
Under $50
25%
3%
$50–200
51%
25%
$200–1K
22%
47%
$1K–5K
2%
19%
$5K+
0.2%
5%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $97,631 ÷ Individual donors: 575
Inputs behind Average gift per individual donor
Total from individual donors $97,631
Median gift $100
Individual donors 575
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

94% of located dollars came from within Tennessee (6% from out of state).

Tennessee $201,432 Out of state $13,212
  • Nashville $107K50%
  • Knoxville $62K29%
  • Washington, DC $9K4%
  • Sevierville $2K1.0%
  • Brentwood $1K0.6%
  • Elsewhere in Tennessee $29K
  • Other out-of-state $5K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $13,212 ÷ Itemized money with a known state: $214,644
Inputs behind Out-of-state share of located dollars
From outside Tennessee $13,212
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2013 – Aug 2015. Peak $49,005 in Jan 2014. Spending peaked at $138,640 in Oct 2014.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 204 donors: organizations, and people whose cumulative giving reached $200. 434 people gave less than $200 in cash; their gifts total $28,010 and their names are withheld.

204 named donors 397 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Tennessee Tomorrow PAC 4 $26,000.00
Battleground Tennessee PAC 3 $14,000.00
Tennessee Educ Assn Fund for Children Public Edu 4 $13,400.00
Tennessee Employees Action Movement PAC Includes In-Kind 4 $10,512.71
Int L Brotherhood of Electrical Workers Education 1 $5,000.00
Tennessee State Council, Service Employees International Union (SEIU) 1 $3,000.00
Fitz PAC 2 $3,000.00
Tennessee Laborers PAC 1 $2,500.00
Cwa Cope PCC PAC 1 $2,500.00
Lawyers Involved for TN PAC 3 $2,500.00

Expenditures

89 vendors 199 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Hopkins Sachs Inc. 7 $76,205.03 35%
Ascertainment Marketing, Inc. 5 $65,647.50 30%
Mackay, Ryan 13 $22,500.00 10%
Lincoln Park Strategies 1 $12,500.00 6%
Teets, Kevin 2 $5,250.00 2%
Castle, Sara 5 $4,500.00 2%
Yount,Tyler 3 $3,250.00 1%
Evolution Strategies 1 $2,474.00 1%
Heritage Advertising 1 $2,393.10 1%
All Occasions Catering 2 $1,389.66 0.7%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $78,101 35%
  • Advertising & media $71,980 33%
  • Consulting & professional services $53,708 24%
  • Fundraising & events $7,573 3%
  • Contributions & donations $4,520 2%
  • Office & operations $2,854 1%
  • Other $627 0.3%
  • Field & voter contact $522 0.3%
  • Travel $264 0.2%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2014 $32,092.79 $2,375.66 Source: Q4 2014 filing Report 59074
Pre-General 2014 Amended $121,462.11 $32,092.79 Source: Pre-General 2014 filing Report 59080
Q3 2014 Amended $108,514.22 $121,462.11 Source: Q3 2014 filing Report 57006
Pre-Primary 2014 Amended $107,521.40 $108,514.22 Source: Pre-Primary 2014 filing Report 55306
Q2 2014 Amended $80,783.92 $107,521.40 Source: Q2 2014 filing Report 54911
Q1 2014 Amended $87,004.96 $80,783.92 Source: Q1 2014 filing Report 51534
Year-End 2013 Amended $23,566.71 $87,004.96 Source: Year-End 2013 filing Report 62194
Mid-Year 2013 Amended $8,146.55 $23,566.71 Source: Mid-Year 2013 filing Report 49058