Gloria Johnson — 2024 Tennessee House, District 90 campaign

Tennessee House, District 90 Democratic

2024 Tennessee House, District 90 · totals since Jan 16, 2023

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2023–Q4 2024

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$11,128
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$31,564
Total Spent
$32,612
Donors
451
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2024 Initial $11,128 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2024 reported receipts $1,003
Pre-General 2024 reported receipts $0
Q3 2024 reported receipts $4
Pre-Primary 2024 reported receipts $0
Q2 2024 reported receipts $4
Q1 2024 reported receipts $4
Year-End 2023 reported receipts $3,575
Mid-Year 2023 reported receipts $26,976
Reported receipts $31,564
From each filing:
Show 4 more filings

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $32,612
Total spent $32,612
From each filing:
Show 3 more filings
Receipts
$31,564
Spent
$32,612

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 97% of receipts on these reports.

Individuals, itemized $31K · 97%Organizations and PACs, itemized $1K · 3%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $30,551 ÷ Reported receipts: $31,564
Inputs behind Share of reported receipts: Individuals, itemized
Individuals, itemized $30,551
Organizations and PACs, itemized $1,000
Loans, interest and other receipts, net of refunds $13
From each filing:
Show 4 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$68average gift
$30median gift
450individual donors
Share of donors Share of dollars
Under $50
53%
16%
$50–200
40%
46%
$200–1K
6%
26%
$1K–5K
0.5%
12%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $30,551 ÷ Individual donors: 450
Inputs behind Average gift per individual donor
Total from individual donors $30,551
Median gift $30
Individual donors 450

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

87% of located dollars came from within Tennessee (13% from out of state).

Tennessee $27,344 Out of state $4,207
  • Knoxville $16K49%
  • Nashville $5K16%
  • Lenoir City $7302%
  • Maryville $2450.8%
  • Elsewhere in Tennessee $6K
  • Other out-of-state $4K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $4,207 ÷ Itemized money with a known state: $31,551
Inputs behind Out-of-state share of located dollars
From outside Tennessee $4,207

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2023 – Jan 2025. Peak $21,244 in Apr 2023. Spending peaked at $17,592 in Nov 2024.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 31 donors: organizations, and people whose cumulative giving reached $200. 420 people gave less than $200 in cash; their gifts total $18,957 and their names are withheld.

31 named donors 44 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Janet Lawson 1 $1,800.00
Burton Jablin 1 $1,800.00
Tennessee Educ Assn Fund for Children Public Edu 1 $1,000.00
Garrett Thomson 2 $852.00
Nancy Gnilka 1 $500.00
Lauren Rider 1 $500.00
Jan Payne 1 $500.00
Tasha Headrick 3 $300.00
Sara Staley 3 $300.00
Indya Kincannon 1 $292.00

Expenditures

27 vendors 76 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Fortify Communications 1 $17,000.00 52%
Triumph Strategies 1 $6,000.00 18%
Tennessee Democratic Party 1 $1,500.00 5%
Actblue 6 $1,194.33 4%
Mariott 1 $1,128.86 3%
NGP VAN 2 $1,047.80 3%
Burklin, Sara 2 $800.00 2%
State Innovation Exchange 1 $575.00 2%
Uber 12 $473.20 1%
Sonder Georgetown 1 $459.16 1%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Printing & mail $17,000 52%
  • Consulting & professional services $7,950 24%
  • Contributions & donations $2,724 8%
  • Travel $2,511 8%
  • Office & operations $1,454 4%
  • Other $850 3%
  • Advertising & media $122 0.4%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2024 $30,381.29 $11,127.68 Source: Q4 2024 filing Report 120407
Pre-General 2024 $30,381.29 $30,381.29 Source: Pre-General 2024 filing Report 119015
Q3 2024 $30,430.14 $30,381.29 Source: Q3 2024 filing Report 117343
Pre-Primary 2024 $30,447.61 $30,430.14 Source: Pre-Primary 2024 filing Report 116020
Q2 2024 $30,479.03 $30,447.61 Source: Q2 2024 filing Report 114657
Q1 2024 $30,527.92 $30,479.03 Source: Q1 2024 filing Report 112918
Year-End 2023 Amended $29,553.09 $30,527.92 Source: Year-End 2023 filing Report 112892
Mid-Year 2023 Amended $12,175.25 $29,553.09 Source: Mid-Year 2023 filing Report 110196