Gloria Johnson — 2020 Tennessee House, District 13 campaign
2020 Tennessee House, District 13 · totals since Jan 16, 2019
Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2019–Q4 2020
Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$1,793
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$201,067
Total Spent
$199,747
Donors
1,206
total donors; qualifying names are listed below
Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →
Largest part: individuals, itemized, 75% of receipts on these reports.
Individuals, itemized $151K · 75%Organizations and PACs, itemized $50K · 25%
Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →
$128average gift
$50median gift
1,183individual donors
Share of donors Share of dollars
Under $50
$50–200
$200–1K
$1K–5K
$5K+
Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →
86% of located dollars came from within Tennessee (14% from out of state).
Tennessee $173,293 Out of state $27,700
- Knoxville $106K53%
- Nashville $30K15%
- Lanham, MD $15K8%
- Washington, DC $8K4%
- Chattanooga $3K2%
- Elsewhere in Tennessee $34K
- Other out-of-state $5K
Contributions & Spending Over Time
Itemized monetary contributions and expenditures by month — Jan 2019 – Jan 2021. Peak $49,749 in Sep 2020. Spending peaked at $135,380 in Oct 2020.
Cash contributions Spent
Contributions
The donor total above includes everyone who gave. This table names 226 donors: organizations, and people whose cumulative giving reached $200. 980 people gave less than $200 in cash; their gifts total $55,563 and their names are withheld.
| Donor | Donations | Net |
|---|---|---|
| Tennessee Tomorrow PAC | 1 | $17,000.00 |
| Intl Assn Heat Frost Insulators Allied Workers | 2 | $15,300.00 |
| Roy Cockrum | 2 | $3,200.00 |
| Cwa Cope PCC PAC | 1 | $3,000.00 |
| United Food Commercial Worker Active Ballot Club | 1 | $2,500.00 |
| John Smartt | 2 | $2,500.00 |
| Marsha Livingston | 3 | $2,050.00 |
| Tennessee State United Auto Workers PAC (UAW) | 1 | $2,000.00 |
| Int L Brotherhood of Electrical Workers Education | 1 | $2,000.00 |
| Anne Mayhew | 1 | $1,600.00 |
Dates
| Donor | Location | Employer | Amount | Date |
|---|
Expenditures
| Vendor | Payments | Total | Share |
|---|---|---|---|
| 76 Words | 2 | $85,000.00 | |
| Greenlight Media Strategies | 4 | $31,992.06 | |
| Shastid, Hailey | 11 | $18,924.55 | |
| Greenburg Quinlan Rosner | 1 | $17,000.00 | |
| Triumph Strategies | 4 | $14,500.00 | |
| Tennessee Democratic Party | 1 | $9,750.00 | |
| NGP VAN | 15 | $4,341.00 | |
| Actblue | 29 | $3,683.14 | |
| Parrott Printing | 1 | $1,840.86 | |
| Mailchimp | 13 | $1,595.09 | |
| Democratic Ads | 3 | $1,590.69 | |
| Office Depot | 1 | $1,279.19 | |
| Hustle Inc. | 4 | $1,082.00 | |
| Wjbe | 1 | $950.00 | |
| Democratic Party of Knox County | 1 | $650.00 | |
| Etchiildrens Dance Ensemble | 2 | $600.00 | |
| PCCC | 23 | $575.00 | |
| Knox County Democratic Party | 1 | $550.00 | |
| 9 | $412.73 | ||
| US Post Office | 2 | $337.40 | |
| Burns Mailing and Printing | 5 | $333.10 | |
| Bliss | 2 | $330.00 | |
| Riot Printing | 1 | $327.86 | |
| United Airlines | 1 | $291.60 | |
| Regions Bank | 22 | $278.24 | |
| Mackler, James | 1 | $250.00 | |
| Compass | 23 | $230.00 | |
| Jobe, Lexi | 3 | $160.00 | |
| Zoom | 8 | $131.04 | |
| Canva | 1 | $119.40 | |
| Martin Printing | 1 | $109.25 | |
| Walgreens | 3 | $102.92 | |
| Amazon | 1 | $89.98 | |
| Suara, Zulfat | 1 | $50.00 | |
| GoDaddy | 1 | $36.34 | |
| 1 | $29.50 | ||
| Knox Fire Fighters | 1 | $29.25 | |
| Coleman, Eric R. | 1 | $25.00 | |
| Charles, Juanita | 1 | $25.00 | |
| Barley's | 1 | $20.32 | |
| Comcast Spotlight | 2 | $20.00 | |
| Knoxville News Sentinel | 4 | $11.99 |
Dates
| Payee | Location | Purpose | Amount | Date |
|---|
Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.
- Advertising & media $121,419 61%
- Consulting & professional services $55,252 28%
- Contributions & donations $11,949 6%
- Printing & mail $5,859 3%
- Office & operations $4,340 2%
- Travel $572 0.3%
- Other $140 0.1%
- Fundraising & events $123 0.1%
Filing History
Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.
| Filing | Cash Beginning | Cash Ending | Source |
|---|---|---|---|
| Q4 2020 | $5,179.66 | $1,793.29 | Source: Q4 2020 filing Report 92926 |
| Pre-General 2020 Amended | $100,783.64 | $5,179.66 | Source: Pre-General 2020 filing Report 92601 |
| Q3 2020 | $74,385.28 | $100,783.64 | Source: Q3 2020 filing Report 90074 |
| Pre-Primary 2020 | $72,365.60 | $74,385.28 | Source: Pre-Primary 2020 filing Report 88943 |
| Q2 2020 Amended | $28,755.44 | $72,365.60 | Source: Q2 2020 filing Report 90620 |
| Q1 2020 | $34,140.29 | $28,755.44 | Source: Q1 2020 filing Report 87594 |
| Year-End 2019 Amended | $6,701.83 | $34,140.29 | Source: Year-End 2019 filing Report 88941 |
| Mid-Year 2019 | $8,221.45 | $6,701.83 | Source: Mid-Year 2019 filing Report 83806 |