Memphis

Gloria Johnson — 2016 Tennessee House, District 13 campaign

Tennessee House, District 13 Democratic

2016 Tennessee House, District 13

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2015–Q4 2016

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$3,890
as of the Q4 report
→ carried into 2018 TN House 13
Why this number?
Raised (cash) Cash and cash-like receipts the campaign took in: contributions, the candidate’s own money, loans, and transfers from affiliated committees. Donated goods and services are not cash; they appear separately as In-Kind Received. Bookkeeping entries such as a carried balance, accounting adjustment, or refund also stay only in the filing’s own totals. Full definition →
$228,478
includes $360 in small gifts the filer reported as a lump sum
Why this number?
In-Kind Received Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. Full definition →
$10,430
goods or services
Total Spent
$224,142
Why this number?
Spent of Cash Raised How much of the cash this campaign took in it went on to spend, measured now that its reporting has closed. Above 100% means it spent more than it raised for this race, drawing on money it already had when the cycle opened. Full definition →
98%
$224,142 spent of $228,478 raised (cash)
Donors
691
total donors; qualifying names are listed below
Out-of-State
11%
$25,788 from outside TN
Why this number?

Cash on hand is the amount reported on the filing listed below.

Show formula

The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2016 Amendment $3,890 filing-stated

Raised (cash) adds together the amounts listed below.

Show formula

Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts. Excludes the value of donated goods & services, shown separately as In-Kind Received.

Inputs behind Raised (cash)
Itemized contributions from others $228,118
Unitemized contributions (filer-stated lump sum) $360
Raised (cash) $228,478
From each filing:
  • Q4 2016 Amendment $5,445 mixed
    • Itemized contributions from others $5,185 derived
    • Unitemized contributions (filer-stated lump sum) $260 filing-stated
  • Pre-General 2016 Amendment $74,783 derived
  • Q3 2016 Initial $55,064 derived
  • Pre-Primary 2016 Initial $8,020 derived
Show 2 more filings
  • Q2 2016 Amendment $44,772 mixed
    • Itemized contributions from others $44,672 derived
    • Unitemized contributions (filer-stated lump sum) $100 filing-stated
  • Q1 2016 Amendment $40,395 derived

Total spent adds together the amounts listed below.

Show formula

Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $223,164
Stated spending not itemized (credited) $978
Total spent $224,142
From each filing:
  • Q4 2016 Amendment $29,192 mixed
    • Itemized expenditures $28,547 derived
    • Stated spending not itemized (credited) $645 filing-stated
  • Pre-General 2016 Amendment $120,063 derived
  • Q3 2016 Initial $43,598 mixed
    • Itemized expenditures $43,459 derived
    • Stated spending not itemized (credited) $139 filing-stated
  • Pre-Primary 2016 Initial $6,117 derived
Show 4 more filings
  • Q2 2016 Amendment $22,307 mixed
    • Itemized expenditures $22,265 derived
    • Stated spending not itemized (credited) $42 filing-stated
  • Q1 2016 Amendment $2,578 mixed
    • Itemized expenditures $2,457 derived
    • Stated spending not itemized (credited) $121 filing-stated
  • Year-End 2015 Supplemental $35 derived
  • Mid-Year 2015 Supplemental $252 mixed
    • Itemized expenditures $221 derived
    • Stated spending not itemized (credited) $31 filing-stated

Out-of-state share compares itemized money from outside tennessee with raised incl. in-kind.

Show formula

Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $25,788 ÷ Raised incl. in-kind: $238,908
Inputs behind Out-of-state share
From outside Tennessee $25,788
Source filings:
Raised incl. in-kind
$238,908
Spent
$224,142

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Individuals gave 60%; organizations and PACs gave 36%; other sources made up 4%.

Individuals $144K · 60% Organizations & PACs $85K · 36% Other sources $10K · 4%
Why this number?

Share from individuals compares from individuals with everything the campaign raised.

Show formula

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), individuals, organizations and PACs, and everything else — loans other than the candidate's, in-kind contributions, and (for federal filers) committee transfers and other receipts. Unitemized small donations count as individual money. The parts add up to the total raised. The headline share is individuals divided by the total.

From individuals: $143,578 ÷ Everything the campaign raised: $238,908
Inputs behind Share from individuals
From individuals $143,578
From organizations and PACs $84,900
In-kind contributions (goods & services) $10,430
Source filings:

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$217average gift
$100median gift
660individual donors
Share of donors Share of dollars
Under $50
20%
2%
$50–200
46%
18%
$200–1K
29%
46%
$1K–5K
4%
33%
$5K+
0%
0%
Why this number?

Average gift per individual donor compares total from individual donors with individual donors.

Show formula

Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $143,218 ÷ Individual donors: 660
Inputs behind Average gift per individual donor
Total from individual donors $143,218
Median gift $100
Individual donors 660
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

89% of located dollars came from within Tennessee (11% from out of state).

Tennessee $202,330 Out of state $25,788
  • Knoxville $79K35%
  • Nashville $52K23%
  • Joelton $33K14%
  • Lanham, MD $15K7%
  • Chattanooga $9K4%
  • Elsewhere in Tennessee $30K
  • Other out-of-state $11K
Why this number?

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $25,788 ÷ Itemized money with a known state: $228,118
Inputs behind Out-of-state share of located dollars
From outside Tennessee $25,788
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2015 – Jan 2017. Peak $75,818 in Oct 2016. Spending peaked at $121,004 in Oct 2016.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names donors whose cumulative giving reached $200. Smaller donors contributed $29,035 total; their names are not disclosed here.

Named donor list 471 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
House Democratic Caucus 3 $32,500.00
Intl Assn Heat Frost Insulators Allied Workers 2 $15,200.00
Tennessee Democratic Party Includes In-Kind 2 $14,000.00
Tennessee Educ Assn Fund for Children Public Edu 3 $9,000.00
Olan Mills 2 $3,000.00
Tennessee State United Auto Workers PAC (UAW) 2 $3,000.00
Jennifer Mills 2 $3,000.00
Babs Freeman 2 $3,000.00
William Freeman 2 $3,000.00
Michael Stewart 2 $3,000.00

Expenditures

78 vendors 220 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
76 Words 4 $81,500.00 37%
Greenlight Media Strategies 6 $51,091.67 23%
Wallace, Jennifer 10 $25,293.22 11%
Tennessee Democratic Party 3 $13,400.00 6%
Burklin, Sara 15 $11,281.00 5%
Hall, Carter 14 $10,482.00 5%
Stanford Campaigns 2 $6,258.00 3%
Sage Payment Solutions 10 $3,802.97 2%
Print Services Publishing Co 4 $3,150.35 1%
NGP VAN 9 $2,108.38 1.0%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $85,072 38%
  • Consulting & professional services $55,628 25%
  • Printing & mail $55,004 25%
  • Contributions & donations $14,339 6%
  • Office & operations $7,563 3%
  • Fundraising & events $3,793 2%
  • Travel $1,332 0.6%
  • Field & voter contact $300 0.2%
  • Other $110 0.1%
  • Staff & payroll $22 0.1%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2016 Amended $27,637.50 $3,890.48 Source ↗
Pre-General 2016 Amended $72,918.35 $27,637.50 Source ↗
Q3 2016 $64,274.13 $72,918.35 Source ↗
Pre-Primary 2016 $62,371.18 $64,274.13 Source ↗
Q2 2016 Amended $39,905.31 $62,371.18 Source ↗
Q1 2016 Amended $2,088.60 $39,905.31 Source ↗
Year-End 2015 $2,123.60 $2,088.60 Source ↗
Mid-Year 2015 $2,375.66 $2,123.60 Source ↗