Memphis

Gloria Johnson — 2016 Tennessee House, District 13 campaign

Tennessee House, District 13 Democratic

2016 Tennessee House, District 13 · totals since Jan 16, 2015

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 8 filings · Mid-Year 2015–Q4 2016

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$3,890
as of the Q4 report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$228,478
includes $360 in small gifts the filer reported as a lump sum
Itemized in-kind Goods or services donated to the campaign instead of cash — say, free printing or donated consulting — reported at fair-market value. Counted toward the same $200 disclosure threshold as cash gifts. This figure adds the in-kind contributions itemized on the selected reports. The Registry reports in-kind apart from receipts, so it is not part of the receipts figure. Full definition →
$10,430
goods or services itemized on these reports
Total Spent
$224,142
Donors
688
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • Q4 2016 Amendment $3,890 filing-stated

Reported receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Reported receipts
Q4 2016 reported receipts $5,445
Pre-General 2016 reported receipts $74,783
Q3 2016 reported receipts $55,064
Pre-Primary 2016 reported receipts $8,020
Q2 2016 reported receipts $44,772
Q1 2016 reported receipts $40,395
Year-End 2015 reported receipts $0
Mid-Year 2015 reported receipts $0
Reported receipts $228,478
From each filing:
Show 4 more filings

Total spent adds together the amounts listed below.

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Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $223,164
Stated spending not itemized (credited) $978
Total spent $224,142
From each filing:
  • Q4 2016 Amendment $29,192 mixed
    • Itemized expenditures $28,547 derived
    • Stated spending not itemized (credited) $645 filing-stated
  • Pre-General 2016 Amendment $120,063 derived
  • Q3 2016 Initial $43,598 mixed
    • Itemized expenditures $43,459 derived
    • Stated spending not itemized (credited) $139 filing-stated
  • Pre-Primary 2016 Initial $6,117 derived
Show 4 more filings
  • Q2 2016 Amendment $22,307 mixed
    • Itemized expenditures $22,265 derived
    • Stated spending not itemized (credited) $42 filing-stated
  • Q1 2016 Amendment $2,578 mixed
    • Itemized expenditures $2,457 derived
    • Stated spending not itemized (credited) $121 filing-stated
  • Year-End 2015 Supplemental $35 derived
  • Mid-Year 2015 Supplemental $252 mixed
    • Itemized expenditures $221 derived
    • Stated spending not itemized (credited) $31 filing-stated
Receipts
$228,478
Spent
$224,142

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

Largest part: individuals, itemized, 63% of receipts on these reports.

Individuals, itemized $143K · 63%Organizations and PACs, itemized $85K · 37%

Share of reported receipts: Individuals, itemized compares individuals, itemized with reported receipts.

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Each selected report's reported receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized: $143,218 ÷ Reported receipts: $228,478
Inputs behind Share of reported receipts: Individuals, itemized
Individuals, itemized $143,218
Organizations and PACs, itemized $84,900
Unitemized contributions $360
From each filing:
Show 4 more filings

Gift size Each individual donor’s total giving to this campaign this cycle. Organizations, PACs, and the candidate’s own money are excluded (this is about people); a donor who gave under several name spellings is counted once. A donor named on the page can still sit in a small bucket — these are cycle totals, not “unnamed donors.” Full definition →

$218average gift
$100median gift
657individual donors
Share of donors Share of dollars
Under $50
20%
2%
$50–200
46%
18%
$200–1K
30%
46%
$1K–5K
4%
33%
$5K+
0%
0%

Average gift per individual donor compares total from individual donors with individual donors.

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Every individual donor's total contributions to this campaign, divided by the number of individual donors. Organizations and PACs are excluded (this measures people); a donor who gave under several name spellings is counted once. The median and the gift-size buckets are computed over the same individual-donor totals. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Total from individual donors: $143,218 ÷ Individual donors: 657
Inputs behind Average gift per individual donor
Total from individual donors $143,218
Median gift $100
Individual donors 657
Source filings:

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

89% of located dollars came from within Tennessee (11% from out of state).

Tennessee $202,330 Out of state $25,788
  • Knoxville $79K35%
  • Nashville $52K23%
  • Joelton $33K14%
  • Lanham, MD $15K7%
  • Chattanooga $9K4%
  • Elsewhere in Tennessee $30K
  • Other out-of-state $11K

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $25,788 ÷ Itemized money with a known state: $228,118
Inputs behind Out-of-state share of located dollars
From outside Tennessee $25,788
Source filings:

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Jan 2015 – Jan 2017. Peak $75,818 in Oct 2016. Spending peaked at $121,004 in Oct 2016.

Cash contributions Spent

Contributions

The donor total above includes everyone who gave. This table names 255 donors: organizations, and people whose cumulative giving reached $200. 434 people gave less than $200 in cash; their gifts total $28,935 and their names are withheld.

255 named donors 472 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
House Democratic Caucus 3 $32,500.00
Intl Assn Heat Frost Insulators Allied Workers 2 $15,200.00
Tennessee Democratic Party Includes In-Kind ↺ paid $13,400.00 2 $14,000.00
Tennessee Educ Assn Fund for Children Public Edu 3 $9,000.00
Mike Stewart 2 $3,000.00
Olan Mills 2 $3,000.00
Tennessee State United Auto Workers PAC (UAW) 2 $3,000.00
Jennifer Mills 2 $3,000.00
Babs Freeman 2 $3,000.00
William Freeman 2 $3,000.00

Expenditures

78 vendors 220 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
76 Words 4 $81,500.00 37%
Greenlight Media Strategies 6 $51,091.67 23%
Wallace, Jennifer 10 $25,293.22 11%
Tennessee Democratic Party ↺ donor $14,000.00 3 $13,400.00 6%
Burklin, Sara 15 $11,281.00 5%
Hall, Carter 14 $10,482.00 5%
Stanford Campaigns 2 $6,258.00 3%
Sage Payment Solutions 10 $3,802.97 2%
Print Services Publishing Co 4 $3,150.35 1%
NGP VAN 9 $2,108.38 1.0%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $85,072 38%
  • Consulting & professional services $55,628 25%
  • Printing & mail $55,004 25%
  • Contributions & donations $14,339 6%
  • Office & operations $7,563 3%
  • Fundraising & events $3,793 2%
  • Travel $1,332 0.6%
  • Field & voter contact $300 0.2%
  • Other $110 0.1%
  • Staff & payroll $22 0.1%

Filing History

Totals as filed with the Tennessee Registry of Election Finance; see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
Q4 2016 Amended $27,637.50 $3,890.48 Source: Q4 2016 filing Report 72558
Pre-General 2016 Amended $72,918.35 $27,637.50 Source: Pre-General 2016 filing Report 69330
Q3 2016 $64,274.13 $72,918.35 Source: Q3 2016 filing Report 67382
Pre-Primary 2016 $62,371.18 $64,274.13 Source: Pre-Primary 2016 filing Report 66017
Q2 2016 Amended $39,905.31 $62,371.18 Source: Q2 2016 filing Report 65409
Q1 2016 Amended $2,088.60 $39,905.31 Source: Q1 2016 filing Report 63842
Year-End 2015 $2,123.60 $2,088.60 Source: Year-End 2015 filing Report 62193
Mid-Year 2015 $2,375.66 $2,123.60 Source: Mid-Year 2015 filing Report 60904