Federal campaign records cover 2000–2026. Totals are shown as filed with the Federal Election Commission; this lane does not assign per-filing reconciliation verdicts.

Gloria Johnson — 2024 U.S. Senator campaign

U.S. Senator Democratic

2024 U.S. Senator

Latest filing: Year-End 2024 · Jan 31, 2025 · source: FEC

9 filings · Q3 2023–YE 2024

Cash on Hand The campaign’s ending cash balance from its most recent filing. Cash shown as “carried over” was held before this election cycle began — usually from a prior campaign for the same office. Full definition →
$142,485
Why this number?
Funds Raised The money the campaign took in — cash and checks, plus the candidate’s own money, loans, and transfers from affiliated committees. It does not include the value of donated goods and services; where a campaign received any, that is shown separately as In-Kind Received. Full definition →
$7,527,972
includes $2,445,736 in small gifts the filer reported as a lump sum
includes $42,997 in loans, offsets, and other receipts not itemized in FEC filings
Why this number?
Total Spent
$7,350,801
net of $47,434 refunded back to the campaign — not shown in the table below
Why this number?
Donors
33,884
5,943 shown  · 27,941 below $200
Out-of-State
17%
$1,285,865 from outside TN
Why this number?

The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • YE 2024 YEAR-END $142,485 filing-stated

Sum of every cash receipt bucket: itemized contributions from others + the candidate's own contributions + loans + filer-stated unitemized + (federal) transfers and other receipts.

Inputs behind Funds raised
Itemized contributions from others $5,039,239
Unitemized contributions (filer-stated lump sum) $2,445,736
Loans, offsets, and other receipts $42,997
Funds raised $7,527,972
From each filing:
  • 30G 2024 POST-GENERAL $318,133 mixed
    • Itemized contributions from others $178,304 derived
    • Unitemized contributions (filer-stated lump sum) $139,793 filing-stated
    • Loans, offsets, and other receipts $35 filing-stated
  • 12G 2024 PRE-GENERAL $362,825 mixed
    • Itemized contributions from others $199,954 derived
    • Unitemized contributions (filer-stated lump sum) $162,797 filing-stated
    • Loans, offsets, and other receipts $73 filing-stated
  • Q3 2024 OCTOBER QUARTERLY $1,789,299 mixed
    • Itemized contributions from others $1,000,442 derived
    • Unitemized contributions (filer-stated lump sum) $769,215 filing-stated
    • Loans, offsets, and other receipts $19,642 filing-stated
  • 12P 2024 PRE-PRIMARY $174,939 mixed
    • Itemized contributions from others $87,122 derived
    • Unitemized contributions (filer-stated lump sum) $87,816 filing-stated
    • Loans, offsets, and other receipts $1 filing-stated
Show 4 more filings
  • Q2 2024 JULY QUARTERLY $1,230,058 mixed
    • Itemized contributions from others $634,390 derived
    • Unitemized contributions (filer-stated lump sum) $593,856 filing-stated
    • Loans, offsets, and other receipts $1,812 filing-stated
  • Q1 2024 APRIL QUARTERLY $1,313,467 mixed
    • Itemized contributions from others $621,185 derived
    • Unitemized contributions (filer-stated lump sum) $692,259 filing-stated
    • Loans, offsets, and other receipts $23 filing-stated
  • YE 2023 YEAR-END $1,029,234 mixed
    • Itemized contributions from others $1,007,823 derived
    • Loans, offsets, and other receipts $21,411 filing-stated
  • Q3 2023 OCTOBER QUARTERLY $1,310,018 derived

Itemized expenditure rows plus the stated spending a filer reported as a lump sum without itemizing it.

Inputs behind Total spent
Itemized expenditures $7,340,200
Stated spending not itemized (credited) $10,601
Total spent $7,350,801
From each filing:
  • YE 2024 YEAR-END $78,426 derived
  • 30G 2024 POST-GENERAL $1,631,355 derived
  • 12G 2024 PRE-GENERAL $1,211,532 derived
  • Q3 2024 OCTOBER QUARTERLY $1,465,063 derived
Show 5 more filings
  • 12P 2024 PRE-PRIMARY $165,753 mixed
    • Itemized expenditures $165,534 derived
    • Stated spending not itemized (credited) $219 filing-stated
  • Q2 2024 JULY QUARTERLY $1,228,214 derived
  • Q1 2024 APRIL QUARTERLY $679,819 mixed
    • Itemized expenditures $677,030 derived
    • Stated spending not itemized (credited) $2,790 filing-stated
  • YE 2023 YEAR-END $803,995 derived
  • Q3 2023 OCTOBER QUARTERLY $86,644 mixed
    • Itemized expenditures $79,052 derived
    • Stated spending not itemized (credited) $7,593 filing-stated

Itemized contributions from a state other than Tennessee, divided by everything the campaign raised (shown only when the state of most itemized money is known — above 99% coverage).

Itemized money from outside Tennessee: $1,285,865 ÷ Total raised: $7,527,972
Inputs behind Out-of-state share
From outside Tennessee $1,285,865
Raised
$7,527,972
Spent
$7,350,801

Who funds this campaign The sources split breaks down everything the campaign raised: the candidate’s own money (including self-loans), individuals (including unitemized small gifts), organizations and PACs, and “other” (in-kind contributions, loans other than the candidate’s, and the like) — open its “Why this number?” for the full breakdown. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

33% of this campaign’s individual contributions came as small unitemized donations — gifts under the federal itemization threshold (about $200 a cycle) that the filer reports only as a lump sum, never broken out by donor. The gift-size and location breakdowns below cover the itemized 67%.

Itemized $5.0M · 67% Small unitemized gifts $2.4M · 33%
Why this number?

The money a filer reported as an unitemized lump sum — small individual gifts that never cross the federal ~$200 cycle itemization threshold, so they are disclosed only as a total, never by donor — divided by all individual contributions (itemized plus that lump sum). Both figures come straight from the filer's own report summaries. The gift-size and geography figures on this page cover the itemized portion only; this share is the part they cannot break down.

Unitemized small donations (filer-stated lump sum): $2,445,736 ÷ All individual contributions: $7,398,831
Inputs behind Share of individual money that is small unitemized gifts
Itemized individual contributions $4,953,094
Unitemized small donations $2,445,736

Individuals gave 66% of the itemized money; organizations and PACs gave 1%.

Individuals (itemized) $5.0M · 66% Organizations & PACs $86K · 1% Small unitemized gifts $2.4M · 32%
Why this number?

Everything the campaign raised, split into the candidate's own money (own contributions plus self- and family loans), itemized individuals, unitemized small donations, organizations and PACs, transfers from other committees (FEC line 12), and everything else (loans other than the candidate's, in-kind, offsets and other receipts). The parts add up to the total raised. The headline share is individuals divided by the total.

From individuals: $4,953,094 ÷ Everything the campaign raised: $7,527,972
Inputs behind Share from individuals
From individuals (itemized) $4,953,094
Unitemized small donations $2,445,736
From organizations and PACs $86,095
Offsets and other receipts $42,997
Other itemized contributions $50

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

74% of located dollars came from within Tennessee (26% from out of state).

Tennessee $3,753,184 Out of state $1,285,865
  • Nashville $990K20%
  • Knoxville $664K13%
  • Memphis $244K5%
  • Franklin $174K3%
  • Chattanooga $135K3%
  • Elsewhere in Tennessee $1.5M
  • Other out-of-state $1.3M
Why this number?

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $1,285,865 ÷ Itemized money with a known state: $5,039,049
Inputs behind Out-of-state share of located dollars
From outside Tennessee $1,285,865

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Aug 2023 – Dec 2024. Peak $1,302,978 in Sep 2023. Spending peaked at $2,385,353 in Oct 2024.

Raised Spent

Bars show $5,039,189 of $5,039,239 in itemized contributions. The other $50 can’t be placed in a month — the filing gave no usable date, or recorded no identifiable source.

Contributions

5,943 donors gave $200 or more cumulatively. 27,941 additional smaller donors contributed $1,035,663 total.

5,943 donors 38,390 donations

Campaign contributions consolidated by donor, ranked by total
Donor Donations Total
Marie McKellar 4 $12,400.00
William H Freeman 19 $11,555.00
Sharon Frase 51 $10,095.00
Janice Compton 3 $8,600.00
Gail W Soja 4 $8,500.00
Portia Sabin 10 $7,900.00
Donald Baldwin 48 $7,850.00
Sara Jane Goodman 3 $7,100.00
LYNN Fuller 15 $7,050.00
Joseph Hassan 195 $7,039.00

Showing the top 500 of 5,943 donors by total.

Expenditures

210 vendors 1,360 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Screen Strategies Media 7 $1,750,148.12 24%
Battleaxe Digital 25 $940,783.65 13%
Tennessee Democratic Party 6 $353,696.33 5%
Gusto 59 $326,781.92 4%
QCT Production, LLC 8 $283,155.81 4%
GQR Research 6 $226,000.00 3%
Actblue Technical Services 89 $224,100.60 3%
Switchboard 14 $211,479.53 3%
Direct Mail Solutions 26 $183,897.42 2%
Triumph Strategies 14 $155,538.71 2%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $3,015,703 41%
  • Staff & payroll $1,237,368 17%
  • Consulting & professional services $1,204,666 16%
  • Printing & mail $746,728 10%
  • Office & operations $467,665 6%
  • Contributions & donations $354,774 5%
  • Other $235,302 3%
  • Fundraising & events $64,485 0.9%
  • Travel $43,785 0.6%
  • Field & voter contact $17,160 0.3%

Filing History

Totals as filed with the Federal Election Commission (FEC); see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
YE 2024 Late $221,930.89 $142,484.71 Source ↗
30G 2024 $1,528,399.70 $221,930.89 Source ↗
12G 2024 $2,379,858.12 $1,528,399.70 Source ↗
Q3 2024 $2,059,813.60 $2,379,858.12 Source ↗
12P 2024 $2,050,627.43 $2,059,813.60 Source ↗
Q2 2024 $2,048,985.47 $2,050,627.43 Source ↗
Q1 2024 $1,423,308.97 $2,048,985.47 Source ↗
YE 2023 Late $1,215,781.31 $1,423,308.97 Source ↗
Q3 2023 $0.00 $1,215,781.31 Source ↗