Gloria Johnson — 2024 U.S. Senator campaign

U.S. Senator Democratic

2024 U.S. Senator · totals since Jul 1, 2023

Final This campaign’s election cycle is closed — no further reports for it are due, so these totals are settled rather than mid-race. They cover every filing we hold for the campaign; if the source archive later adds one, we load it. Full definition → · 9 filings · Q3 2023–YE 2024

Ended With What was left in the campaign’s account when its reporting closed — the ending balance on its final report for this race. It is a leftover, not a war chest: money still to be spent, refunded, given away, or carried into the next campaign. Full definition →
$142,485
as of the Year-End report
Receipts The sum of Total Receipts on the selected published reports. Open the receipt to check each report and any exclusions. Full definition →
$7,585,464
includes $2,503,229 in small gifts the filer reported as a lump sum
Total disbursed
$7,442,980
Donors
33,800
total donors; qualifying names are listed below

Cash on hand is the amount reported on the filing listed below.

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The ending cash balance the campaign reported on its most recent filing (as filed, not computed).

Reported on this filing:
  • YE 2024 YEAR-END $142,485 filing-stated

Total receipts adds together the amounts listed below.

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Sum of Total Receipts reported on the selected source reports.

Inputs behind Total receipts
YE 2024 reported receipts $0
30G 2024 reported receipts $328,183
12G 2024 reported receipts $367,825
Q3 2024 reported receipts $1,820,449
12P 2024 reported receipts $174,939
Q2 2024 reported receipts $1,239,558
Q1 2024 reported receipts $1,315,259
YE 2023 reported receipts $1,029,234
Q3 2023 reported receipts $1,310,018
Total receipts $7,585,464
From each filing:
  • YE 2024 YEAR-END $0 filing-stated
  • 30G 2024 POST-GENERAL $328,183 filing-stated
  • 12G 2024 PRE-GENERAL $367,825 filing-stated
  • Q3 2024 OCTOBER QUARTERLY $1,820,449 filing-stated
Show 5 more filings
  • 12P 2024 PRE-PRIMARY $174,939 filing-stated
  • Q2 2024 JULY QUARTERLY $1,239,558 filing-stated
  • Q1 2024 APRIL QUARTERLY $1,315,259 filing-stated
  • YE 2023 YEAR-END $1,029,234 filing-stated
  • Q3 2023 OCTOBER QUARTERLY $1,310,018 filing-stated

Total disbursed adds together the amounts listed below.

Show formula

Total disbursements on the selected FEC reports, including operating expenditures, transfers, loan repayments, contribution refunds and other disbursements.

Inputs behind Total disbursed
Reported disbursements $7,442,980
Total disbursed $7,442,980
From each filing:
  • YE 2024 YEAR-END $79,446 filing-stated
  • 30G 2024 POST-GENERAL $1,634,652 filing-stated
  • 12G 2024 PRE-GENERAL $1,219,283 filing-stated
  • Q3 2024 OCTOBER QUARTERLY $1,500,405 filing-stated
Show 5 more filings
  • 12P 2024 PRE-PRIMARY $165,753 filing-stated
  • Q2 2024 JULY QUARTERLY $1,237,916 filing-stated
  • Q1 2024 APRIL QUARTERLY $689,582 filing-stated
  • YE 2023 YEAR-END $821,706 filing-stated
  • Q3 2023 OCTOBER QUARTERLY $94,237 filing-stated
Receipts
$7,585,464
Total disbursed
$7,442,980

Who funds this campaign The sources split breaks down the receipts the headline adds up, by the lines of each report behind it; its parts add up to the headline. Open its “Why this number?” for each report’s lines. Gift-size and location figures cover itemized contributions only. Aggregates count everyone who gave, including donors below the $200 disclosure floor — a share across all donors identifies no one. Full definition →

34% of this campaign’s individual contributions came as small unitemized donations — gifts under the federal itemization threshold (about $200 a cycle) that the filer reports only as a lump sum, never broken out by donor. The gift-size and location breakdowns below cover the itemized 66%.

Itemized $5.0M · 66% Small unitemized gifts $2.5M · 34%

Share of individual money that is small unitemized gifts compares unitemized small donations (filer-stated lump sum) with all individual contributions.

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The money a filer reported as an unitemized lump sum — small individual gifts that never cross the federal ~$200 cycle itemization threshold, so they are disclosed only as a total, never by donor — divided by all individual contributions (itemized plus that lump sum). Both figures come straight from the filer's own report summaries. The gift-size and geography figures on this page cover the itemized portion only; this share is the part they cannot break down.

Unitemized small donations (filer-stated lump sum): $2,503,229 ÷ All individual contributions: $7,456,323
Inputs behind Share of individual money that is small unitemized gifts
Itemized individual contributions $4,953,094
Unitemized small donations $2,503,229

Largest part: individuals, itemized (line 11a), 65% of receipts on these reports.

Individuals, itemized (line 11a) $5.0M · 65%Individuals, unitemized (line 11a) $2.5M · 33%PACs and other committees (line 11c) $81K · 1%

Share of total receipts: Individuals, itemized (line 11a) compares individuals, itemized (line 11a) with total receipts.

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Each selected report's total receipts split by the report's own lines; the parts of every report add up to its total, and the totals to the headline.

Individuals, itemized (line 11a): $4,956,959 ÷ Total receipts: $7,585,464
Inputs behind Share of total receipts: Individuals, itemized (line 11a)
Individuals, itemized (line 11a) $4,956,959
Individuals, unitemized (line 11a) $2,503,229
PACs and other committees (line 11c) $81,280
Party committees and the candidate (lines 11b, 11d) $1,421
Offsets and other receipts (lines 14, 15) $42,576
From each filing:
  • YE 2024 YEAR-END $0 filing-stated
  • 30G 2024 POST-GENERAL $328,183 filing-stated
  • 12G 2024 PRE-GENERAL $367,825 filing-stated
  • Q3 2024 OCTOBER QUARTERLY $1,820,449 filing-stated
Show 5 more filings
  • 12P 2024 PRE-PRIMARY $174,939 filing-stated
  • Q2 2024 JULY QUARTERLY $1,239,558 filing-stated
  • Q1 2024 APRIL QUARTERLY $1,315,259 filing-stated
  • YE 2023 YEAR-END $1,029,234 filing-stated
  • Q3 2023 OCTOBER QUARTERLY $1,310,018 filing-stated

Where the money comes from Shares of itemized dollars, by the contributor’s state and city as filed. A city is named only when at least 5 donors gave from it or it holds at least 5% of the located dollars; everyone else is grouped into “elsewhere.” Shown only when at least 80% of dollars carry a usable state. Full definition →

74% of located dollars came from within Tennessee (26% from out of state).

Tennessee $3,753,184 Out of state $1,285,865
  • Nashville $990K20%
  • Knoxville $664K13%
  • Memphis $244K5%
  • Franklin $174K3%
  • Chattanooga $135K3%
  • Elsewhere in Tennessee $1.5M
  • Other out-of-state $1.3M

Out-of-state share of located dollars compares itemized money from outside tennessee with itemized money with a known state.

Show formula

Itemized contribution dollars from outside Tennessee, divided by all itemized dollars whose contributor state is known. A city is named only when at least 5 donors gave from it OR it holds at least 5% of the located dollars; everyone else is grouped into elsewhere-in-Tennessee and other-out-of-state. Shown only above 99% state coverage. Based on itemized contributions only (loans and money a filer reported as an unitemized lump sum are not included).

Itemized money from outside Tennessee: $1,285,865 ÷ Itemized money with a known state: $5,039,049
Inputs behind Out-of-state share of located dollars
From outside Tennessee $1,285,865

Contributions & Spending Over Time

Itemized monetary contributions and expenditures by month — Aug 2023 – Dec 2024. Peak $1,302,978 in Sep 2023. Spending peaked at $2,389,108 in Oct 2024.

Cash contributions Spent

Bars show $5,039,189 of $5,039,239 in itemized contributions. The other $50 can’t be placed in a month — the filing gave no usable date, or recorded no identifiable source.

Contributions

The donor total above includes everyone who gave. This table names 5,883 donors: organizations, and people whose cumulative giving reached $200. 27,917 people gave less than $200 in cash; their gifts total $1,033,648 and their names are withheld.

5,883 named donors 38,435 donations

Campaign contributions consolidated by donor, ranked by net amount
Donor Donations Net
Marie McKellar ↺ paid $5,800.00 4 $12,400.00
William H Freeman ↺ paid $4,955.00 19 $11,555.00
Sharon Frase ↺ paid $2,980.00 51 $10,095.00
Janice Compton ↺ paid $2,000.00 3 $8,600.00
Gail Soja 4 $8,500.00
Portia Sabin ↺ paid $200.00 10 $7,900.00
Donald Baldwin ↺ paid $1,350.00 48 $7,850.00
Sara Jane Goodman ↺ paid $500.00 3 $7,100.00
LYNN Fuller ↺ paid $750.00 15 $7,050.00
Joseph Hassan ↺ paid $207.00 195 $7,039.00

Expenditures

309 vendors 1,529 payments

Campaign payments consolidated by vendor, ranked by total
Vendor Payments Total Share
Screen Strategies Media 7 $1,750,148.12 24%
Battleaxe Digital 25 $940,783.65 13%
Tennessee Democratic Party 6 $353,696.33 5%
Gusto 59 $326,781.92 4%
QCT Production, LLC 8 $283,155.81 4%
GQR Research 6 $226,000.00 3%
Actblue Technical Services 89 $224,100.60 3%
Switchboard 14 $211,479.53 3%
Direct Mail Solutions 26 $183,897.42 2%
Triumph Strategies 14 $155,538.71 2%

Where the money went Each expenditure carries a short description of what it was for, written by the campaign. We sort those descriptions into a fixed set of categories; one expenditure goes in one category, so the amounts add up to Gloria Johnson’s itemized spending. Descriptions that don’t clearly fit a category are counted under Other rather than guessed at.

  • Advertising & media $3,015,703 41%
  • Staff & payroll $1,237,368 17%
  • Consulting & professional services $1,204,666 16%
  • Printing & mail $746,728 10%
  • Office & operations $467,665 6%
  • Contributions & donations $362,366 5%
  • Other $274,644 4%
  • Fundraising & events $64,485 0.9%
  • Travel $43,785 0.6%
  • Field & voter contact $17,160 0.3%

Filing History

Totals as filed with the Federal Election Commission (FEC); see About for how this data is processed.

Campaign filing history
Filing Cash Beginning Cash Ending Source
YE 2024 $221,930.89 $142,484.71 Source: YE 2024 filing
30G 2024 $1,528,399.70 $221,930.89 Source: 30G 2024 filing
12G 2024 $2,379,858.12 $1,528,399.70 Source: 12G 2024 filing
Q3 2024 $2,059,813.60 $2,379,858.12 Source: Q3 2024 filing
12P 2024 $2,050,627.43 $2,059,813.60 Source: 12P 2024 filing
Q2 2024 $2,048,985.47 $2,050,627.43 Source: Q2 2024 filing
Q1 2024 $1,423,308.97 $2,048,985.47 Source: Q1 2024 filing
YE 2023 $1,215,781.31 $1,423,308.97 Source: YE 2023 filing
Q3 2023 $0.00 $1,215,781.31 Source: Q3 2023 filing